The sudden surge of Internet users (or I must say aware Internet users) and location tracking devices have watered the plant of Hyperlocal Marketplace.
Hyperlocal Marketplace concept has given wings to newcomers in the eCommerce ecosystem to grow with double the usual pace.
The big examples demystifying this fact are:
Instacart, uber, zomato, Ola, etc.
Moreover, we can’t deny the value of these services in our mundane life. Thus, stating that how impactful this Marketplace is for serving people round the clock. On the other hand, giving new vendors the opportunity to grow!
Hyperlocal Marketplace in layman’s term
In a hyperlocal marketplace, the merchant can restrict their service area to a particular geographical region. Since the hyperlocal ecosystem is based on the ‘near me’ concept, this makes the delivery of services/goods in a very short span of time.
The hyperlocal marketplace mobile app uses the geographical location detector for detecting the current location of the customer. It further scans the nearest registered service providers (vendors). Making the services a faster solution in terms of delivery!
Hyperlocal marketplace vs multi-vendor marketplace
Both kinds of marketplaces are similar in a few aspects like the sellers register themselves on both marketplaces. The admin of the marketplace adds services/products on the store and earns his share by applying a commission on them. Also, the customers using the marketplace service can choose to pay through online payment methods or even the offline COD ones.
Whereas, in the hyperlocal scenario, the merchant restricts his services to a particular geographical area. Usually, only those sellers who are locally situated in that particular area register themselves. Thus, the delivery time of hyperlocal marketplaces is very shorter than that of multi-vendor marketplaces.
How the hyperlocal marketplace is adding value to the eCommerce ecosystem
The hyperlocal marketplace is shaping another dimension in the eCommerce world which is not only beneficial for the admin or the vendors but also for the customer.
There is a pile of reasons why merchants are coming up with the idea of building a hyperlocal marketplace or looking forward to converting their on-going multi-vendor marketplace into a hyperlocal one.
Since in the case of the hyperlocal marketplace, the admin is not required to invest in respect to inventory or warehouse management. As the stocks/products/services are provided by the local vendors added to the admin’s store. Order management is also completely on the local vendors. Moreover, the delivery area is local which makes shipment related stuff less fussy and requires least to no shipping charges.
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Looking from the vendor’s aspect
The hyperlocal marketplace is giving novice entrepreneurs/vendors a chance to expand their business and feel the growth rapidly in this competitive era.
Generally speaking in terms of Swiggy services, before this concept, the restaurants fail at an alarmingly high rate, as 80 to 85 percent shut in the first year. This is because of no audience that they aren’t able to generate the amount of revenue which they should be making.
But since the Swiggy came under the spotlight, the local restaurants which are usually neglected by the local people, started getting orders online. This is somehow helping them in gaining reputation and moreover, they are able to generate revenue from all those online orders.
On the other hand, it is all about the game of reviews that help these online vendors to retain their growth.
Benefits to customers
Whether you want a spa at home or want groceries to be delivered at your doorstep. Or maybe instant food and medicine delivery, the hyperlocal marketplace solutions have got it all!
The hyperlocal marketplace has brought the market or the services to the customer’s doorstep.
The major concern of the eCommerce world, i.e., the delivery period. Which is now, barely a concern. Thus, the customers are getting what they desire (instant deliveries). Moreover, online services like these are a good way of getting things on discounts. Also, the shipping cost is no more a reason for abundant carts.
Thus, the hyperlocal marketplace solution is already on its way to empowering the eCommerce ecosystem. Also, it is undoubtedly healthy for the vendors as well as the users!
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Until next time. 👋