The next trend in E-commerce is S-commerce. Businesses are now utilizing many popular social media platforms and tools to promote and sell products, run targeted marketing campaigns, and interact with shoppers.
The Next Trend in E-commerce Space is the S-Commerce
The traditional e-commerce shopping experience lacks the human touch. Going on the website, typing the product name in the search box and then looking at thousands of products to decide whether to click add to cart or not. But with social commerce, shoppers interact with real human beings, people ask questions, get instant feedback and recommendations on whether to buy this product or not.
Popular Examples of Social Commerce
With Social Commerce tools businesses are now able to provide a frictionless shopping experience, enabling customers to make quick purchases and reduce the journey from product discovery to sales conversion. See how brands are utilizing social commerce platforms to not only influence buying decision and but also driving sales growth exponentially.
Group buying is an activity where a large number of shoppers come together online and negotiate with the merchants to offer products at a discounted rates. Pinduoduo is a popular Chinese social commerce platform where shoppers can build teams and enjoy lower prices.
Now provide group-buying functionality in your existing online store with these extensions:
Shops enable sellers to create a unique and customizable storefront over Facebook and Instagram platforms. Enabling customers to browse, explore and purchase products directly from the Facebook business page or Instagram business account. Sellers can sync their existing product feed from an online store to Facebook and Instagram shops.
Integrate your e-commerce store with Facebook and sync your product catalog:
The Instagram business account offers brands to build a shoppable storefront with features like adding product tags and highlighting items on photos, video, feeds and stories. Further, enabling users to do the checkout on Instagram without leaving the social app.
Integrate your e-commerce store with Instagram and sync your product catalog:
Pinterest is a popular image sharing and discovery platform and now enables businesses to create Product Pins that link back to an e-commerce store and also share products and ideas with the Pinterest audience.
Integrate your online store with Pinterest and sync products:
Live Stream Shopping
Using the live video feature, the content creators are now sharing product information, experiences, demonstrations and answer query on a real-time basis. Viewers can interact with the video presenter through comments, likes, emojis and at the same time instantly buy the items being showcased. Taobao started the live video streaming trend and now many platforms are available including Amazon Live, TalkShopLive, NTWRK, Popshoplive.
Enable eCommerce live streaming with:
WhatsApp Shopping Integration
Business accounts on WhatsApp enable merchants to connect their Facebook Shop or native E-commerce Shop with the WhatsApp messaging app. With this, shoppers can communicate with the store owner on WhatsApp, explore products, and place an order within the app.
Integrate your online store with the WhatsApp messaging app:
MLM & Affiliation
Multi-level marketing and affiliate programs enable shoppers to earn profits when someone else makes purchases using their referral links. With this activity people share with friends, followers and promote the products over social media channels, to further grow the network and receive more commission.
Enable referral marketing features with the below extensions:
Marketing Ads Campaigns
Running ad campaigns on social media platforms is the quickest way to attract new audiences. Brands can promote and feature their products with sponsored posts in between the social feeds. Measure traffic, ads sales, clicks rates and do targeted marketing based on age, demographic, gender, interests more effectively.
TikTok for Business
TikTok is the fastest growing social app in the world, with millions of active users sharing video content. Marketers can now use the social platform to showcase products with in-feed shoppable ad videos, hashtag challenges (eg. #tiktokmademebuyit and #amazonfinds having billions of views), links in bios, shop button link and branded effects.
User-Generated Content Influence Purchase Behaviour
Consumer-generated content is more influential in driving sales than brand-created content. Shoppers like to know, hear, and see what other shoppers are have purchased and say about the brand and its product and services.
By 2020 businesses are increasingly leveraging UGC to promote their products, as it is seen as a cost-effective and organic way to grow a brand’s image and sales. [wiki] User-generated content showcases authentic information, helping new customers to trust the brands. The product should speak for itself and engage customers to talk about it.
Promoting Products with Organic Content
There are many tools available using which merchants can integrate social media feeds into their e-commerce platforms. Enabling customers to see how real-life shoppers are sharing their experiences using product photos, videos, social posts.
Showcase feeds from social media platforms to your online store:
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