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Brand Guidelines

Our brand guidelines are carefully crafted to reflect our identity and what we as a company stand for.

Primary Logo

Webkul logo is a result of constant incremental improvements and reflects our ever-improving culture, products, and services

accent-bg
light-accent
dark-bg
light-black

Square Logo

The monogram of the webkul logo is only to be used in square spaces. Be careful while using the monogram, only use it when Webkul brand is already established and the user is very familiar with Webkul. That includes webkul events, office, stationery, and merchandise.

primary-light-sq
stacked-light-sq
monotone-light-sq
primary-sq
stacked-accent-sq
monotone-dark-sq

Colors

Webkul brand color pallet is what gives distinct identity the to brand. The colors are used across our digital presence, from websites to social media.

colors

Clear Space

Webkul logo looks best when it has enough breathing space around it.

clear-space

Mistakes to avoid

busy

Don’t use logo with busy backgrounds for the sake of readablity

contrast

Don’t use logo with low contrast backgrounds

old-logo

Don’t use old logo of Webkul

text-only

Don’t create own version

version

Don’t use wordmark alone.

wrong-color

Don’t change the color of webkul logo.

Layouts

Picca

Consistent branding help users to recognize and trust the brand. We designed “Picca” to create a more recognizable Webkul experience for 80,000+ customer base. Read More

picca
Usage of Picca
usage
Anatomy of Picca

Picca is composed of two minimal geometric forms, the larger at the top left and the smaller at the bottom right.

We are an agile team, and n number of designers can work on the same thing. So, we drafted documentation for Picca usage to avoid any visual pitfalls and maintain consistency. Picca is the genesis of the future of Webkul brand identity and design. It will lay in the foundation for our brand to create a memorable experience for our users.

usage

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