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    The Future of eCommerce Trends

    Updated 21 December 2023

    At the start of a new year and a new year’s resolution is a real-time reflection. It’s grateful for you are already doing some, but not all of these activities.

    This New year means those revolutionary ideas will come, lots of experiments will launch and new and big businesses will be running in these industries.

    Now, here we cover the topics of “Future of E-commerce”. We will discuss what is e-commerce market, what is the actual e-commerce market size, the market of e-commerce, e-commerce with AI, and what is M-commerce.

    What is the eCommerce Market?

    E-commerce is a medium between two major parts of the online business market, first is the customer and second is sales.

    The reports of Statista say and statistics give information on retail e-commerce product sales worldwide industries from 2014 to 2023.

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    In 2019, retail online commerce purchases worldwide amounted to 3.52 trillion US dollars and online retail revenues are projected to grow to 6.53 trillion US dollars in 2022.

    images  source:  reports of Statista and information on retail e-commerce products sales worldwide

    The Top online stores’ revenue amounted to almost 100 billion US dollars in 2017. Ecommerce Platforms are one of the most popular online activities worldwide.

    The biggest online traffic in running through the eCommerce marketing sector in the google search engine. Ecommerce is the largest growing markets are in India, the USA, China and Japan.

    eCommerce Business Model

    Mostly four types of Ecommerce Business Models have been used in the e-commerce industry. If you’re thinking to start an eCommerce business, and you have no knowledge about the general categories in e-commerce.

    Each has its best scope and challenges, and many companies operate in several of these categories simultaneously.

    Knowing what box your big idea fits in will help you think creatively about how what your opportunities and threats might be.

    1. B2C – Business to consumer.
    2. B2B – Business to business.
    3. C2B – Consumer to business.
    4. C2C – Consumer to consumer.

    Ecommerce Trends

    Are you looking what the future of e-commerce in this decade? Do you want to wander into what trends will shape and size the success of your online market store?

    Here we are numbering a few current eCommerce trends that you need to look out for.

    1. Online Sales Growth is Unstoppable
    2. Creating Online Marketplace
    3. Mobile Shopping is Growing
    4. Rise of Voice Commerce
    5. Increase in Mobile Payments
    6. Environmental Topics Influence Buyers
    7. Research The Basics Of Ecommerce Business
    8. Hyperlocal Marketplace
    9. Live Streaming Shopping
    10. Group Purchase
    11. ContactLess Delivery
    12. AR-Based Shopping-PWA Scan & Go
    13. Social Commerce

    The Basics Research of Ecommerce Business

    “At first we are research is the first critical step. Don’t operate off of a hunch. Growing any online business is an investment. Treat it as such.”

    In this global market, there have a lot’s business structures and ideas for everyone similarly. Service-based businesses, software, digital product sales, and physical products are common examples.

    Before you can turn on what to sell online, you need to fix and understand the different business models available.

    There is not a skyrocketing technique, but it does describe your business structure.

    In fact, the eCommerce Business currently will be bigger, and also the world has merged business ideas of the e-commerce stores revolution.

    With over 1.92 billion people buying things online, the e-commerce sector has a lot of potential buyers. This makes it a worthwhile endeavour for those wishing to find a good source of revenue.

    So if you are wondering about the future of the e-commerce business, keep reading on.

    Future of eCommerce

    Ecommerce businesses have a lot of potential and a 265% growth rate, from $1.5 trillion in 2015 to $5.9 trillion in 2023. This shows a future of a steady upward trend with no signs of decline.

    But, what’s even more interesting is that global e-commerce sales have been steadily eating up the worldwide retail market.

    E-commerce in India

    At present, India has an internet user base of about 475 million people as of July 2019, which is about 45% of the population.

    In 2016, the largest e-commerce companies in India were Flipkart, Amazon, Myntra, Paytm, and Snapdeal. In 2019, Amazon beat Flipkart and was recorded as the biggest e-commerce player in India in terms of revenue.

    E-commerce in International

    International e-commerce is the business of selling a product through a website to buyers in foreign countries.


    For traditional retailers, e-commerce can also serve as a testing ground to determine whether new, foreign markets will be successful before opening a physical location there.

    Rise of M-Commerce

    Mobile commerce, also known as wireless eCommerce, is any financial activity involving ownership using goods and services, which is completed by a mobile device are wireless commerce.

    mobile commerce

    In simple terms, mobile commerce is a medium between eCommerce and Mobile applications.

    Ecommerce with AI

    How AI (artificial intelligence) is the most valuable in Ecommerce. Well, if you want to create a personalized experience driving conversions remains the number one goal for all eCommerce businesses.

    AI and ML (machine learning) have both created many new use cases for e-commerce. Significantly enriching the online shopping experience for customers using smartphone hardware and software.

    Ecommerce with AI

    Machine learning is allowed to optimize and customization all technical data and data about the customer. You can also maximise inventory management as well as automate customer service.

    Today’s online store has to be available 24 hours a day and on multiple channels perform. Automating customer support can save eCommerce businesses time, finance, and human resource.

    Besides, staff answering repetitive questions allows them to focus on more challenging requests. AI-driven personal assistants or chatbots can easily carry the burden of answering all queries.

    Hyperlocal Maretplace

    Digital evolution is at its utmost and one can expect to reach new heights in future. One such very exclusive evolution is the Hyperlocal Marketplaces. It has completely changed the outlook of the global market.

    eCommerce 2023

    Firstly, let’s see what actually a Hyperlocal Marketplace is. It connects the consumers with local retailers that belong to the same geographic area.

    eCommerce 2023

    We can also under the term in layman’s terminology, i.e. Hyperlocal On-Demand Delivery Service.

    Why is Hyperlocal such a Buzzword: A well furnished Contactless Delivery Scenario

    Recently, we all have witnessed a pandemic situation, COVID-19. Due to the emergency lockdowns in different parts of the world, there were individuals who were stuck in their places without house help.

    In such situations, Hyperlocal Services gained pace and served millions of customers around the globe. Through hyperlocal services, their needs could be catered for immediate needs.

    For instance, people who could not cook food could order food online through food delivery apps, such as Zomato, and Uber Eats.

    People who ran out of groceries could order it through Instacart from the nearby stores and it was conveniently dropped at their doorsteps.

    eCommerce 2023

    Now that we know what the pandemic has been all about, we are pretty much aware of the fact that we were strictly advised to keep a “No-Contact” with other fellow beings.

    Hyperlocal offers no contact, fast delivery, and online payment services. Not only this, as people need not travel to physical stores for making a purchase and their items were delivered to their porches, the Hyperlocal Marketplaces strictly abide by the Contactless Delivery scenario.

    Hence, where our customers prefer convenient and hassle-free shopping, hyperlocal marketplaces are what they opt for nowadays.

    eCommerce 2023

    Not only this, they can even avail of some discounts and offers, rewards, and offer on placing an order for the first time or repeated order.

    Studies reveal the value of the Hyperlocal Marketplace services market size was $1,324.2 billion in 2019, and as estimations reveal to reach $3,634.3 billion by the year 2027, and from 2021 to 2027 it could register a CAGR of 17.9%.

    AR-Based Shopping- PWA Scan & Go

    Another add-on to the tech stack is the PWA Scan & Go. One of the finest innovations facilitating the goods of Magento PWA Studio is the PWA Scan & Go feature.

    eCommerce 2023

    It facilitates the customers to buy and pay for the items simply through a scan process. The product’s barcode is to be scanned using the Progressive Web App that is built on the top of the Magento Store.

    As soon as the customers make the payment for the purchase, they shall get a QR code along with the order confirmation. It is further validated at the time of the customer’s exit.

    Some of the features PWA Scan & Go associates with as are follows-

    • Swift Checkout- The customers need not waste time as they need not wait in the queue at the cash counter.
    • Light-Weight Mobile Pages- As we know that PWA is extremely fast in terms of performance, therefore, the user engagement factor increases,
    • Enhanced User Experience- Scan and Go works on PWA therefore it doesn’t need any heavy native apps to function.

    Group Purchase

    The next one on the list is the Group Purchase feature. Using this feature, a group of customers can make a purchase together.

    The main purpose of this feature is that one can prescribe products and services to their friends, family, known, acquaintances, etc.

    eCommerce - Group-Details

    Not only this, they can earn and avail different attractive discounts as they recommend the products to others and buy products at attractive discounts.

    Group Purchases are purchase scenarios or models through which the members of group buying websites use discount offers to reach others online, make payment transactions, and wait till a persistent minimum number of people sign up for the same offer.

    Once this is achieved, it confirms the transaction, and the voucher is sent to the e-mail addresses. Moreover, customers can also join existing groups or create new ones.

    eCommerce Product Page

    The Group Purchase feature is an extremely novel form of purchase in social e-commerce websites and is the future of digital evolution.

    Social Commerce

    Let’s sum it up with another very trending marketing and sales approach, Social Commerce.

    Social Commerce or Social E-Commerce or S-Commerce as the name suggests utilizes popular social media platforms (Facebook, Instagram, YouTube, TikTok) to sell and promote products.

    In layman’s language, it helps introduce e-commerce functionality to social media platforms.

    Let’s understand this scenario with a real-time example. As a customer, you purchase from a website or app and you have a great experience all throughout the shopping process.

    social commerce

    It is obvious you would recommend and share your brand’s products and services on social media. Moreover, your brand gets more exposure, as social media is all about content distribution.

    Social media is a sure-short medium for spreading word-of-mouth for your brand over social media. Subsequently, Social Commerce ensures driving more customer traffic thus affecting the sales and revenue for your stores.

    That’s all for this article, The Future of E-commerce in the current year. Feel free to connect with our team to discuss your e-commerce project with us by creating a ticket.

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