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    Role of Akeneo PIM in Multi Channel eCommerce

    Akeneo streamlines the data enrichment and localization process for your multichannel e-commerce software allowing you to easily populate your products on various e-commerce channels and increase your sales.

    The widely used Product Information Management tool centralizes your products in one place where you can easily manage and enrich your products and then distribute to various sales, eCommerce channels, marketplaces or print media.

    Selling your products on various eCommerce channels and marketplaces is like a sure shot mantra for your e-commerce business success but the process does not seem easy as it sounds.

    Managing Product Information

    If you have just started your eCommerce store and say, you have 1000 products at max, it’s easy to appoint a person who can help you in categorizing your product. But what happens when you start to grow?

    Managing a catalogue of 1000SKUs is fine, but when it comes to millions of SKUs, it surely becomes a pain in the butt. In addition to that, what if when the single product has multiple variants and attributes. You really don’t want to mess with the situation.

    Source: Akeneo

    Either it’s 100SKUs or millions of SKUs, Akeneo has got your back. Gone are the days when you are using spreadsheets to manage your product information which over a period of time becomes hectic and a never-ending process.

    Akeneo with its centralization process and easy to use user interface allows you to easily manage your product information. You can enrich your products for various attributes and variants so as to provide your customer with a detailed description of the product that can pump up your sales.

    Product Enhancement in POS

    If you are a retailer who is selling both on eCommerce store and offline, you can use various modules or API to connect e-commerce platform with POS for inventory management and syncing product.

    The problem arises when you have to manage the product information for POS, as on POS due to small screen size information is not properly displayed and an expert person needs to be available in order to search for the product and proceed with the payment.

    Thanks to Akeneo for saving you yet another day. You can easily create a POS channel on Akeneo, enrich the imported products with description and images and then export it to the POS system.

    This not only simplifies the product view but also helps the easy understanding of the product to the person working on POS.

    Multi-Channel Integration

    Selling on multi-channels may seem like a common strategy for every retailer. But what happens when you go global where it becomes important that your product needs to be translated in the respective language.

    Source: Akeneo

    You can easily customize your existing platform or use modules for that, but doing that on your existing store requires greater changes and you can’t risk that on system failure which can crumble your existing store.

    With Akeneo, you can easily create various sales channels like e-commerce platforms, marketplaces, mobile, print media etc and once the product information has been successfully fed, it is automatically exported to the respective sales channel.

    Easy Localization and Translation with Akeneo

    Product information can be easily translated and localized using akeneo and then push them to respective sales and eCommerce channels. To manage 3rd party translations, akeneo easily integrates with translations agencies and tools like Translations.com and Textmaster.

    Akeneo PIM as CRM

    Just like a CRM, where client data is centralized in one place to provide a seamless experience to both prospects and customers, Akeneo server same kind of foundational base for its customers.

    Source: Akeneo

    By connecting various systems like ERP, Databases, Spreadsheets for the product data consisting of texts, images and videos at one place, enriching the product information and then delivering to various channels, Akeneo has become an overall utility tool.

    Bulk Upload to eCommerce Platform

    It’s not advisable to perform bulk upload on your e-commerce platform. We all are using the monolithic system architecture to perform operations.

    Performing such operations on your systems increases CPU and RAM usage which can further slow down the system and even crash your live website.

    Akeneo helps you to better manage product informationPIM handles the varied amount of data coming from multiple sources and product information within the interface before sending to ERP and e-commerce platforms.

    Akeneo Process Flow

    Asynchronous communication protocol technique called Message Queue is used in Akeneo for interprocess communication. Basically, the sender and receiver do not have to interact with the message queue at the same time.

    Like in an email, whenever a message is being sent, the work of the sender is not affected even if there is no response from the receiver. In akeneo, daemon processes need to be launched to execute one job from UI which are then pushed into a queue in order to be processed in the background.

    The property of the daemon process is it cannot execute any other job until the end of the current job. If you want to launch multiple exports to various channels at the same time, for that several daemon processes can be launched to execute multiple jobs in parallel.

    Akeneo uses Supervisor for Process Control System to run a daemon process.

    Boost to B2B Commerce

    Sales Rep plays a major role in any B2B commerce and for them, Print Media is a major driving factor for both online and offline sales. There is still a major fraction of the population who looks at print catalogues before making the purchase online.

    Using Akeneo PIM, print catalogues are automatically updated with the product information before being getting printed.

    The module Akeneo Web To Print module, in fact, allows you to integrate Akeneo PIM with Adobe Indesign and fetch the product information on the print catalogue as designed by you.

    You can easily send product catalogues to your customer by email informing about the new products going to be launched with a detailed description which that can greatly increase sales.

    Let us know your thoughts of using Akeneo to drive sales on eCommerce platforms, mobile and marketplaces. If you are a retailer, facing issues in handling a large number of products, drop us a line in comments below.

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