Webkul helped to enhance Schmuck Checker’s store by introducing product option groups, a dynamic hide/show feature, and compatibility with Thirty Bees.
Laura Tosato, a Dominican jewelry retailer, offers handcrafted jewelry pieces featuring Larimar and Amber with unique and elegant designs.
It serves a global customer base through its online store by offering curated collections, artisanal craftsmanship, & distinctive designed jewelry.

With a growing digital presence, Laura Tosato attracts jewelry enthusiasts by showcasing handcrafted collections through its online store.
The brand aimed to drive early sales, capture product demand, & customer engagement by enabling pre-orders on its WooCommerce store.
To address this, the firm worked with Webkul, a trusted WooCommerce Development service partner, to successfully deploy the solution.
Managing product demand at Laura Tosato became challenging, with no system to handle advance or upcoming product orders.
Without a pre-order system, customers were unable to purchase out-of-stock or soon-to-launch products from the store.
Lack of demand visibility made it difficult to forecast inventory, leading to missed sales opportunities and overstock risks.
Customers often lost interest due to unavailability, negatively impacting engagement and overall shopping experience on its online store.
Manual tracking of upcoming products created inefficiencies, increasing administrative workload and chances of operational errors.
These challenges affected sales growth, customer retention, and the brand’s ability to capitalize on product demand effectively.
This case study shows how they refined pre-order handling & enhanced the online purchasing experience using Webkul’s E-commerce Solutions.
Pre-Order for WooCommerce plugin enabled Laura Tosato to manage advanced sales of out-of-stock or soon-to-launch products on its WooCommerce store.
Customers choose full payment or partial payment options depending on the admin configuration during the checkout process.
Webkul’s Jewellery eCommerce Development solution enabled the brand to launch an online jewellery store on WooCommerce.

The team can control preorder status, availability dates, and pricing settings for simple and variable products easily configured.
Automated notifications inform users about preorder confirmation, back-in-stock updates, and reminder emails effectively via the email system.
Supports downloadable, virtual, and variable products while allowing customers to order items currently out-of-stock seamlessly online.
Hiring WooCommerce Developers helped the brand streamline advanced sales, capture early demand, & improve overall buying experience.
Using WooCommerce Pre-Order, Laura Tosato streamlined advance sales & enabled customers to purchase products before official availability.
The team can set partial or full payment options, improving flexibility and encouraging early customer purchases.
This boosted early demand capture, improved forecasting, reduced inventory risks, and ensured continuous sales with enhanced customer engagement.
These WooCommerce Extensions from Webkul helped the company optimize sales flow & manage pre-launch demand effortlessly.
Webkul helped to enhance Schmuck Checker’s store by introducing product option groups, a dynamic hide/show feature, and compatibility with Thirty Bees.
See how this Spain-based jewelry brand uses WooCommerce POS to manage in-store sales, track inventory, and simplify daily operations.
Discover how Evil Eyes India uses Webkul’s WooCommerce WhatsApp order notifications to deliver faster and clearer order updates.