Webkul helped Schmuck Checker improve jewelry personalization

Schmuck-Checker is a Germany-based online platform specializing in men’s jewelry and accessories. It features unique pieces like bracelets, rings, and necklaces, including personalized items with custom engravings.

The store offers a wide range of styles, including biker-themed designs, religious symbols, and traditional motifs. It also sells branded accessories like Zippo lighters and lucky charms.

The platform provides a diverse inventory ranging from high-quality 316L stainless steel pieces to gold-plated jewelry for diverse aesthetic preferences.

With a focus on “jewelry with character,” Schmuck-Checker aims to provide customers with distinctive, high-quality products and a reliable shopping experience through its dedicated online store.

E-Commerce Market of Jewelry & Accessories in Germany

The global jewelry market grew from USD 242.79 billion in 2025 to USD 254.13 billion in 2026, driven by rising demand for luxury products and ethically sourced materials, especially in the Asia Pacific region.

The online jewelry market is also growing rapidly, rising from about USD 76.17 billion in 2025 toUSD 85.72 billion in 2026, with mobile commerce driving nearly 59% of global e-commerce transactions.

Based on research from Fortune Business Insights and Grand View Research, Germany’s jewelry e-commerce market is a major force in Europe, projected to reach USD 6.91 billion by 2026.

Major players like Amazon, Zalando, and Pandora dominate Germany’s online market, where rings and watches lead sales alongside rising demand for customized and sustainable jewelry made from recycled gold.

Challenges Faced by the Client

The client was using the Thirty Bees v1.6.0 platform, a fork of PrestaShop v1.6.0, for their store.

Their main challenge was handling many personalization options, which made product pages cluttered and hard to navigate. The long list of choices often overwhelmed customers and hurt their shopping experience.

Additionally, the default pricing logic was limited, as it didn’t allow grouping multiple customization options under one price, making it difficult to set a single cost for products with inputs like text, font, and other variations.

The store needed a more streamlined approach to simplify the user journey and improve usability.

Solution

Webkul customized the Custom Product Options module by introducing a new Option Groups feature. This allows the admin to group multiple customization options together and assign a single price to the entire group, making pricing much easier to manage.

We also added a Hide/Show feature on the front end. Custom options are displayed only when a customer selects a specific Option group. This helps keep the product page clean, organized, and less confusing for customers.

With this setup, customers can focus only on relevant options instead of seeing everything at once, which improves their overall shopping experience. Finally, we ensured that the entire solution works smoothly with the Thirty Bees platform without any compatibility issues.

Results

• Clean Layout: Keeps product pages neat by showing only the Option Groups.
• Smart Group Pricing: Apply a single price to multiple options with ease.
• Improved User Experience: Step-by-step selection makes buying simple.
• Seamless Compatibility: Fully optimized to work with Thirty Bees.

Conclusion

Schmuck Checker improved its jewelry personalization management and streamlined online sales using Custom Product Options and PrestaShop Development Services.

By grouping options, the store now delivers a seamless shopping experience, while giving admins better control over complex product configurations.