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How to Start an E-Commerce Marketplace in India?

Updated 4 November 2022

India’s e-commerce market is growing at a very rapid pace, allowing retailers to sell their products online without the need of owning any physical store.

But do you know what is involved in e-commerce marketplace requirements? Hosting, SSL, domain, inventory & warehouse management, payment, and shipping partner are essential for starting an e-commerce marketplace.

These are the common considerations before starting an e-commerce marketplace no matter in which geolocation you will start your online business.

Webkul is catering the clients around the globe. LabX is one such example. A leading Canada-based marketplace for buying and selling new and used laboratory equipment and supplies.

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Another great example is Shop Disney India, selling Disney and Marvel merchandise items through an online commerce platform built with Webkul Multi-Vendor Marketplace.

You can go through more of our e-commerce marketplace success stories. And, get to know how our clients have benefitted using Webkul’s marketplace solution.

Before giving the actual picture of your e-commerce marketplace business, you need to consider certain other factors based on the country you will be starting your e-commerce marketplace.

Just like the e-commerce marketplace cost/investment varies from country to country.

Similarly, there are certainly additional requirements and legal regulations you will need to consider if you are planning to start an e-commerce marketplace in India.

Important Considerations For E-commerce Marketplace In India –

There are some important core considerations which you must need to take care of while starting an e-commerce marketplace in India. Let’s discuss each one of them.

Payment Processing

An E-commerce marketplace is all about multiple vendors and transactions which is different from a typical e-commerce business model. This makes payment processing one of the most complex and crucial sections of the e-commerce marketplace which merchants should plan carefully.

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You need to take care of how? and when? the funds will be transferred to multiple sellers after every successful transaction by the customer.

There are two ways of payment processing in the marketplace. One is default payment flow and the other is split payment flow.

In Default Payment Flow the payment made by the customer for their purchases will come directly to the admin’s bank account.

Then, the admin will pay the respective multiple sellers out of the e-commerce platform such as NEFT, cheque, bank transfer, etc.

But Split Payment Flow allows split payments among multiple vendors from the single transaction made by the customer. For this, there are several Indian third-party payment gateways available that support split payments like PayU, Citrus, EBS, etc.

In the marketplace, the payment will be split between the sellers and the admin automatically. The sellers will receive the product payment in their linked bank account and the admin will get the commission and shipping amount in the admin’s bank account.

Taxation: The Goods and Service Tax (GST)

As the Indian government is quite on focussed on digital transformation. Therefore, the e-commerce sector will be gaining the maximum benefits under GST (The Goods and Service Tax).

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For your e-commerce business, you need to register for GST and other taxes under the Government of India. GST norm has replaced all the direct and indirect Indian taxes existing earlier like VAT, excise duty, and service tax.

Note: For more details, you can visit the Indian Government GST Law page.

Indian Government Selling Norms For E-commerce Merchants

The Indian government has tightened the e-commerce norms for online marketplaces –

  • E-commerce marketplace entities or their group companies are restricted from buying more than 25% of the inventory from a single merchant.
  • E-commerce marketplace entity or its group companies having equity participation or control on the inventory of any third entity. Then, that third entity will no longer be permitted to sell its products on that e-commerce marketplace.

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  • Online marketplace entities will not give direct or indirect discounts or manipulate product prices.
  • The E-commerce marketplace entity or its group companies will not mandate any seller to sell exclusively on its platform only.
  • E-commerce marketplace entities or their group companies have to submit a compliance report to the Reserve Bank of India (RBI) every year.

Shipping

Providing convenient shipping service to your customer is equally important as providing payment options.

Therefore, you need to choose logistic options which charge a reasonable price to ship the products depending on the size and weight of the product.

Because the customers will not buy if they find the shipping charges too high.

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For the Indian e-commerce marketplace, there are various options available like – FedEx, Blue Dart, Aramex, Delhivery, etc.

In case of any query or more details, kindly contact us at webkul.uvdesk.com

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  • Ishwarsing Hukumdar
    • Archana Tiwari (Moderator)
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