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    User Guide for Odoo Email Marketing Theme

    Updated 11 October 2023

    Transform Emails into Marketing Magic with the Odoo Email Marketing Theme!
    Odoo Email Marketing Theme helps businesses create impressive and engaging email marketing themes. Moreover, its user-friendly interface enables businesses to design attractive mail content.

    The content grabs the attention of their audience and enhances email marketing efforts. They can choose from a variety of dedicated snippets to design your mail’s body.

    This includes dynamic snippets and unique layout options. Moreover, Marketing via Email is a highly effective strategy for attracting new and re-engaging old customers. 

    Make your emails visually appealing, interactive, and tailored to your brand’s style. Indirectly, it increases the chances of success in the competitive world of email marketing.

    Make your emails stand out and watch your business thrive. The Odoo app offers eleven snippets that enable the infusion of emails with engaging content.

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    Select from a range of header and footer designs, with header and footer options. Businesses can personalize these designs to align with the brand’s visual identity. 

    The integration is seamless on Odoo, making it easy to use for both novices and experienced users. Users can create unique email themes and send visually appealing emails.

    This in turn boosts customer engagement and campaign effectiveness. Besides, you can explore our Odoo development services & an extensive range of quality Odoo Apps.


    • Snippets are designed to mimic Odoo blocks. This facilitates easy drag-and-drop functionality and an adaptive user interface.
    • Snippets offer precise customization options, just like blocks.
    • Choose from our custom themes to make your marketing emails stand out.
    • Craft a unique and memorable visual experience for your recipients.
    • Utilize dynamic snippets with filters, templates, and elements to save time.


    1. Once you purchase the App from the Webkul store, you will receive the link to download the zip file of the module.

    2. Extract the file on your system after the download finishes. You will be able to see a folder named- ‘mass_mailing_theme’.

    3. Copy and paste this folder inside your Odoo Add-Ons path.

    4. Now, open the Odoo App and click on the Settings menu. Here, click on Activate the Developer Mode.

    5. Then, open the Apps menu and click on ‘Update Modules List.’

    6. In the search bar, remove all the filters and search ‘mass_mailing_theme’.

    7. You will be able to see the module in the search results. Click on ‘Install’ to install it.


    1. Under the Odoo Email Marketing module, create a new mailing campaign.

    Creating New Mailing Campaign under Odoo Email Marketing

    2. Select any template for the mail’s body.

    Selecting Mail Body for accessing templates

    3. Scroll down under the blocks section to Webkul Snippets. Also, drag and drop these to the mail’s body.

    Webkul themes under Blocks

    4. Select any element for customization for any Webkul Snippet.

    Customization for Webkul snippets in Odoo Email Marketing Theme

    5. Use Dynamic Snippet with pre-configured filters and templates and Apply.

    Dynamic snippet settings in Odoo Email Marketing Theme

    6. Dynamic Snippet after application on mail’s body.

    Dynamic snippet in action for Odoo Email Marketing Theme module


    Hope you find the guide helpful! Please feel free to share your feedback in the comments below.

    If you still have any issues/queries regarding the same, please raise a ticket at the UV Desk.

    For any doubt, contact us at our support mail.

    Thanks for paying attention!!

    Current Product Version - 1.0.5

    Supported Framework Version - Odoo 16, 15, 14

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