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    Magento 2 SEO Extension

    Magento 2 SEO Extension provides various tools and options for improving the SEO of your online store. Using this extension, you can display Rich snippets for products, categories, and CMS pages. You can add content for the Facebook Open Graph and Twitter Cards, which allows customers to share the product on Facebook and Twitter. SEO Meter is also included which shows suggestions to improve the SEO further.

    Highlighted Features

    • Generate category and product wise sitemap XML.
    • Show rich snippets for categories, products, and CMS pages.
    • Multiple rich snippet options available for products and CMS pages.
    • View product SEO meter with suggestions to improve.
    • View SEO meter also available for CMS page and category pages.
    • Set focus keyword in products, categories, and CMS pages.
    • Create Facebook open graph and Twitter cards for products.
    • View Facebook and Twitter snippet preview in product create form.
    • Show Facebook and Twitter sharing icons on the product page.
    • The customers can share any product with their friends and followers.
    • View SERP snippet preview for desktop and mobile view.
    • Ping popular search engines within your admin account.
    • View ping success or error log within the admin configuration.
    • Set auto ping for each product update or create to your desired search engine.
    • Ping specific URL within your magento admin configuration.
    • Module source code is 100% open for customization.
    • Supports multiple languages and translations.
    • Magento 2 SEO Extension works with multi-store.

    Installation

    To install this extension, please follow each and every step carefully as follows:

    Step 1:

    After extracting the downloaded zip file and you will get the src folder. Inside src folder, you will find the app folder, copy the app folder to the Magento2 root directory. Please view the below screenshot.

    Step 2:

    After the successful installation, you have to run these commands in the Magento2 root directory.
    First command-

    php bin/magento setup:upgrade

    Second Command –

    php bin/magento setup:di:compile

    Third Command –

    php bin/magento setup:static-content:deploy

    After running the commands, you need to flush the cache and reindex all from the Magento2 admin panel. Navigate through System>Cache Management. Click Flush Magento Cache button as shown below:

    Module Configuration

    Now after successfully installing the module, the admin needs to go to Advanced SEO Manager>SEO Configuration. The following options will be available:

    General Settings

    First, the admin needs to set the Module Status as Yes for enabling it. For disabling the module, please select No option.

    Product Rich Snippets

    Click Yes to enable and display the product rich snippets on the (SERP) search engine result page.

    Now, select whichever rich snippets properties you want to display on the SERP. Select Yes or No accordingly. You can show the following attributes of the product on the SERP:

    • Weight
    • Category
    • Brand (please enter the brand attribute code)
    • Image
    • Company Logo
    • Review
    • Aggregate Rating
    • Offers
    • SKU
    • URL

    Category Rich Snippets

    For displaying category rich snippets on SERP, select Yes option in Enable Category Rich Snippets. For hiding the category rich snippets, select No.

    Show Search Input Field on Web Search – If select Yes, a search field will appear on the SERP, when the category name is searched.

    Sitelinks Searchbox

    Google Search can show a search box scoped to your website when it appears as a search result. This search box is powered by Google Search. The search box provides a quick way for users to search your site or app immediately on the search results page. The search box implements real-time suggestions and other features.

    CMS Rich Snippets

    You can also show rich snippets for CMS pages as well. First, select Yes option in Enable CMS Rich Snippets. Then, select which rich snippets properties to show or hide, select Yes or No accordingly.

    Show Search Input Field on Web Search – If select Yes, a search field will appear on the SERP, when the CMS name is searched.

    The following rich snippets can be shown for the CMS page:

    • Store address
    • Organization contact points (phone number)
    • Organization logo

    Settings for Social Sharing

    The Magento 2 SEO Extension allows the customers to share the product information on Facebook and Twitter.

    Enable Facebook Sharing – After selecting Yes, the Facebook icon will appear on the product page. The customers will be able to share the product information on Facebook easily.

    Select No, if you want to disable the Facebook sharing option and hide the icon.

    Enable Twitter Sharing – Select Yes for allowing customers to share the product information on Twitter. The Twitter icon will be visible on the product page.

    Select No, if you want to disable the Twitter sharing option and hide the icon.

    Search Engine Ping Service

    Enable Auto Ping for Product Save – The admin can enable automatic ping service whenever the product is created or saved.

    Select Auto Ping Service – Select the search engine where you want to ping. The following auto ping services are available:

    • Google
    • Yandex
    • Yahoo
    • Feed Burner
    • Web Logs
    • Pingomatic
    • Ping All
    • Ping Custom URL

    The admin can view the Ping Log from here. To clear the log, click Clear Ping Log.

    Ping Service

    To set up the auto-ping service, click Ping Service button. The following form will open:

    Select the Ping Service from the option.

    Title – Set this ping service title.

    Ping URL – Enter the URL which you want to ping. eg. http://example.com

    Ping RSS URL – Set the store RSS feed URL which you want to ping.

    After entering all the details, click Ping button.

    Sitemap Generation

    Manage Sitemaps

    For creating sitemap files for the products and categories, please go to Advanced SEO Manager>Sitemap Generation. The following page will open, showing the ID, Filename, Path, Link for Google, Last Generated, and, Store View.

    Generate Sitemap

    To create a sitemap file, click Generate button. The following message will appear – “The sitemap “category_sitemap.xml” has been generated.”

    Add Sitemap

    The following form will open after clicking the Add Sitemap button. Here, the admin needs to provide the following:-

    Filename – Enter the sitemap.xml file name.

    Path – Enter the path where it will be saved.

    Store View – Select the store view for the new sitemap file.

    Sitemap Type – Select which type of sitemap to create – Product or Category.

    Product – SEO

    To configure the SEO for the products go to Catalog>Products>Search Engine Optimization>Advanced SEO Manager. There will be two new options:-

    SEO Meter

    The SEO Meter will show you the status of the product’s SEO level. The higher is the percentage, the better will be the SEO. The admin can view the ways and suggestions for improving the SEO level for the product.

    Focus Keyword – The admin can also enter the focus keyword for this product.

    SERP Snippet Preview

    The admin can view how the product page will appear on the search engine result page in desktop as well mobile view.

    Desktop Preview

    Mobile Preview

    Social Tab

    Using Magento 2 SEO Extension, the admin can create Facebook Open Graph and Twitter Card easily.

    Facebook Snippet

    The admin can enter the content for the Facebook Open Graph and view the preview. The admin can set the social sharing title, description, and upload a custom image.

    Twitter Snippet

    The admin can also enter the content for the Twitter Card and view the preview.

    Category – SEO Meter

    SEO Meter

    The SEO Meter will show you the status of the category page SEO level. The higher is the percentage, the better will be the SEO. The admin can view the ways and suggestions for improving the SEO level for the category page.

    SERP Snippet Preview

    The admin can view how the category page will appear on the search engine result page in desktop as well mobile view.

    Desktop View

    Mobile View

    CMS Pages SEO

    The SEO Meter is also available for all the CMS page. SEO Meter will show you the status of the CMS page SEO level. The higher is the percentage, the better will be the SEO. The admin can view the ways and suggestions for improving the SEO level for the page.

    SERP Snippet Preview

    The admin can view how the CMS page will appear on the search engine result page in desktop as well mobile view.

    Desktop View

    Mobile View

    Social Sharing

    After enabling the social sharing settings, the Facebook and Twitter icons will appear on the product pages. After clicking the icon, the customer will be able to share the product information using the Facebook Open Graph and Twitter Card.

    Facebook Share

    The following pop-up window will appear, the customer can add something about the product, select the post visibility.

    After clicking Post to Facebook button, the product will be visible on the Facebook timeline.

    Twitter Share

    The following pop-up window will appear when the customer clicks the Twitter icon.

    For checking the Twitter card validation, please follow this – https://cards-dev.twitter.com/validator 

    The Twitter Card will be created automatically, the followers will be able to see the Twitter card as visible in the screenshot below:

    When any Twitter user will click on the shared product tweet, the Twitter card will pop-up as below.

    Siltelinks Searchbox

    The Sitelinks search box will appear on the SERP. The customer can type anything in the search box and hit enter, the customer will be redirected to the online store and view the search results immediately.

    Rich Snippets Preview

    You can check the rich snippet preview using the Google Structured Data Testing Tool, please visit the following link https://search.google.com/structured-data/testing-tool and paste any URL of your store.

    Then, click Run Test button, the following page will open. Then, click Preview button, to see which rich snippets will be visible on the SERP.

    Snippet Preview

    Please note that the search engine will decide which rich snippets will be shown on the search result page.

    Rich Snippets on SERP

    This is a sample view of the rich snippets visibility on the Google search result page.

    Category Rich Snippets

    After enabling the category rich snippets settings, the customers will be able to see categories link on the search page. The customer can click any of the category names and visit the page directly.

    Thank you for viewing this blog, I hope you find this information helpful 🙂

    If you need any other information, then please drop an email on support@webkul.com

    Current Product Version - 2.1.0

    Supported Framework Version - 2.0.x, 2.1.x, 2.2.x, 2.3.X

    . . .

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