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Magento 2 SEO Checklist

Updated 30 January 2024

If you are planning for setting up an eCommerce store for the first time, then there is a lot of effort is required to achieve a better one.

Search engine optimization doesn’t mean only getting a higher rank at SERP (Search Engine Results Page) but it also refers to the highest conversion rate.

Below are some Magento 2 SEO checklists which you need to concentrate on after launching your eCommerce site:

Importance of A/B Testing for an eCommerce store

A/B testing is one of the important aspects which needs to take care of after launching the website. It will help to create a better user-friendly front view.

The major aim of A/B testing of the pages or the front view is to know the customer preference in a better way.

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  • You can take the review from the customer regarding the different aspects of the web pages such as the layout of the page, font size, font style, and color code of the web pages, etc.
  • You can create two variants of a single page and can divide the customer traffic into two parts. 50% of traffic should land on the 1st variant and another 50% should land on the 2nd variant.
  • The customer will give their reviews after visiting the pages and according to the percentage of the reviews, you should design the final layout and colour code of the pages.

In the above picture, there are two variants based on the button colour and the layout of the page. And according to the customer response, the conversion rate through the 1st variant is 65%. Also, the conversion rate through the 2nd variant is 25%.

So, the online merchant should finalise the 1st variant of the web page. This will lead to boosting the conversion rate of the online store.

How to decrease the Bounce Rate of Magento 2 Store?

When users land on any website and don’t find the landing page attractive or engaging, then they don’t bother to navigate through the whole page.

This is the major reason why Google’s analytics server will not get triggered. Zero engagement on the landing page results in a bounce rate.

The main aim of the website owner is to keep the customers on the pages of their website for a long time. It will lead to a good conversion rate of customers from their website.

Let’s have a look at the other factors which affect the bounce rate of the website:

  • Website Speed – The customer doesn’t want to wait for a long time to browse the site. The website must fulfil the ideal time to decrease the bounce rate and i.e. less than 2 seconds.
  • Image Quality – Usually, the websites have a high-quality image that leads to an increase in the loading time of the site. In that case, the WebP format image helps. Using WebP, webmasters can create smaller and richer images.
  • Web Design – The viewers have a sense of poor design. So, having a good design of the website really matters a lot to engage the customers.

Thus, the bounce rate is one of the important parts of the Magento 2 SEO checklist.

Conversion Rate of Magento 2 Store

In the end, the main aim of online merchants is not only to reduce the bounce rate but to increase the conversion rate too of their Magento 2 website.

Also, the conversion rate is directly proportional to the most important part of the Magento 2 SEO checklist.

The conversion rate of an eCommerce website defines as the ratio of the total number of visitors to the total number of sales on the website.

Magento 2 SEO Checklist

The major focus of the website owner is to get more clicks on the CTA (Call To Action), which results in a more conversion rate.

CTA (Call to Action)

A CTA is an instruction to the visitors to call for action. The CTA is usually in the form of buttons. It is basically used to convert visitors into sales or leads.

The CTA can be placed anywhere on the website such as on the banner, product page, home page, etc. The CTA can be in the form of buttons such as Buy Now, Subscribe, Request Quote, Download, etc.

There are effective and inefficient ways to place the CTA on the website:

  • Place the CTA wherever they are making more sense on the website.
  • CTA must be relevant to the content of the page.
  • It can use in a different format on the website.
  • Keep the CTA brief and defined.

Optimized Writing Skill

To grab the attention of the users, the website content should be this way that intends them to read more. Of course, throwing some bunch of words on a page will never work. It’s totally the responsibility of the writer to make the words and the content precise.

Below are some points which need to be taken care of while writing the content:

  • Do research about the product, before start writing about it.
  • Always write content relevant to the product.
  • Use relevant images in between the content.
  • Always write shorter sentences.
  • Make more points, and avoid long paragraphs.
  • The transition from one line to another must very smooth.
  • Better use of fonts.
  • Try to engage the users by using simple and clear sentences.

Single Page Content

Writing useful content on a single page plays a very vital role in a better conversion rate. Since the user does not need to navigate through the different pages to gather information about the product.

The Page contains everything relevant to the product without needing to click elsewhere. It will also help to decrease the bounce rate as the customer finds their desired search on a single page only.

Importance of Internal linking in the online store

It is worldwide known that content plays a major role in search engine optimization (SEO). However, the content alone is not enough to grab the attention of visitors and search engines.

Here comes internal linking in the picture. It supports the SEO of an eCommerce store by driving the user traffic to other pages from a single page.

Before discussing this further, let’s discuss what is internal linking.

It simply means any linking from one page to another page within the same domain. It basically used for the users to navigate through the whole website in a go. In other words, it helps to build the information hierarchy for any website.

Magento 2 SEO Checklist

Now, let’s head towards why to focus on internal linking.

  • By the use of proper user-friendly links in the content, you can provide ease in the user’s navigation.
  • If the content through the internal linking provided by you is related and relevant for your users, then they prefer more to read. It results in to increase in the conversion rate of the website.
  • Internal linking helps new users to explore your website. Also, it increases the view of the pages of the website.
  • Linking to the relevant pages helps you to increase the time that the users spend on the website and hence decrease the bounce rate.

Rich Snippets or Schema Markup

Before discussing the benefits of the Rich Snippet in SEO for Magento 2 store, first, let’s understand What is Rich Snippet or Schema Markup?

  • Rich Snippet is a structured data markup that a website owner can add to their product pages.
  • It helps Google search engines to better understand what information or content is contained on each web page and provide detailed product information in rich Search results.
  • Rich snippets are different from the other snippets. The users will instantly know more about their search, just by looking at them.
  • Since the rich snippet looks much nicer so the users prefer to click on that. It leads to an increase in the click-through rate of the snippet.

If the click-through rate of any snippet is high, then the page will get more traffic from that search result. Google will notice the user’s preference since more people will click on the rich snippet, so it results in a high ranking.

Magento 2 SEO Checklist

Benefits of the Rich Snippets

  • The rich snippets provide eye-catching results.
  • It helps to increase the CTR (Click Through Rate) because of the more relevant information.
  • It decreases the bounce rate since the users know the content of the site and its relevance to their query even before visiting it.

Google Page Experience

What is page experience?, Page Experience is the response of the page when anyone tries to load it. The best page experience means less loading time or the page instantly loads along with security and the best user experience.

Magento 2 SEO Checklist

Google introduced page experience as a ranking signal in June 2021. It depends on many factors including

  • Core web vitals
  • Mobile Usability
  • Security issues

In the growing days, it’s getting difficult as the pages have only increased in size. Along with the JavaScript that makes the pages even more complex and harder to load.

For users, waiting for pages to load can be stressful as well. Not to mention the maddening on-site performance that some websites offer that leads to miss-clicks and the like. It is an important part of the Magento 2 SEO Checklist.

Page experience is a set of some existing Google search ranking factors that includes Page Speed, Mobile-friendly update, HTTPS ranking boost, and safe browsing penalty. Also refining metrics around the speed and usability of the site.

These refinements are called Core Web Vitals by Google.

Core Web Vital

Now let’s discuss what are core web vital. And how can you optimize them?

Core web vitals are a set of metrics related to Speed, Responsiveness, and visual stability.

LCP – Largest Content Paint
It measures the loading Performance

FID – First Input Delay
Measures interactivity

CLS – Cumulative Layout Shift
Measures layout stability

CLS – Cumulative Layout Shift

CLS is a pretty important metric for measuring visual stability. You have to make sure to make the page as delightful as possible.
You must have to focus on reducing the CLS.

Meanwhile, you just have to be aware of what causes poor CLS. Some of them are below:

  • Image without dimensions.
  • Ads, Embeds, iFrame, without dimensions.
  • Dynamically injected content.
  • Web font causing FOIT/FOUT.

Moreover, let’s check the to-do list to eliminate CLS:

  • Always include width and height size attributes on your image and video elements.
  • Also, you can reserve the required space with CSS aspect ratio boxes. But in general, make sure the browser can allocate the correct amount of space in the document while the image is loading.
  • Always reserve enough space for dynamic content, for example, ads or promos. Just you are providing a container to make sure it should not fall out from that space.
  • Avoid inserting new content above existing content. And make sure you are assisting containers to these ad frames regardless of what goes inside, you are not shifting the content of the page.

Some tips to improve CLS:

  • Reserving the space of the promo content in ratio.
  • Adopt skeleton patterns.
  • Reserve the space for the promotional banner async request before receiving the message.
  • Reserve the space for the filter dynamic component.

LCP – Largest Content Paint

It measures when the page becomes useful to the user or when the main content on the screen has likely loaded.

What causes poor LCP?

  • Slower server response times – This could be your back-end infrastructure, unoptimized database query, or API response which takes a while to load.
  • Render-blocking JavaScript and CSS.
  • Slow resource load times.
  • Client-side rendering.
  • Unoptimized images.

What to do for eliminating the poor LCP?

Have a look at below-mentioned points below to know how you can eliminate the poor LCP:

  • For many websites, images are the largest element in view when the page has finished loading. Optimize them.
  • Defer any non-critical JavaScript and CSS to speed up the loading of the main content of your web page.
  • A faster server response time directly improves every single page-load metric, including LCP.

FID – First Input Delay

It measures your user’s first impression of your site’s interactivity and responsiveness.


Thus, that is all about the Magento 2 SEO Checklist. If you have any queries or suggestions, then feel free to add a ticket at our HelpDesk system. Please explore our large range of quality Magento 2 Extensions.

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