Elegant Gift Box Builder for Atelier Wagram

Atelier Wagram is a refined French e-commerce boutique. It specializes in premium, personalized gifts for babies, children, and families. The brand celebrated for its beautiful, custom-embroidered apparel and elegant newborn gift boxes.

To power these bespoke gift sets, the store utilizes the PrestaShop Bundle Product module. This module enables the merchant to combine multiple individual products into curated gift packages. It provides a structured way to present complementary items together on a single product page.

Overview of the Business Market

The e-commerce market in France is thriving, particularly within the personalized baby care and children’s apparel segments. According to data published by Statista, French e-commerce revenue is projected to grow continuously over the coming years. This growth is driven by a rising consumer demand for premium, custom-made, and ready-to-gift retail products online.

Challenges Faced by the Client

The standard layout of the bundle module displayed items in traditional grids or sliders. Customers had to navigate complex quantity pickers and dynamic price calculations. The client wanted a much simpler, fixed-price “Gift Box Builder” interface.

Furthermore, they needed to collect custom text for embroidery directly on the bundle page. They also required advanced UI enhancements. These included full-width dropdowns, high-resolution image zoom, and custom variant names. The default system lacked these specific features.

Our Solution

Webkul implemented a comprehensive frontend and backend customization for the PrestaShop store. We completely replaced the default product grid layout with a sleek, step-by-step dropdown selector interface.

Each dropdown section enforces a strict selection rule of exactly one item per category. We integrated a third-party dynamic personalization module directly into the checkout flow. This allows seamless capture of custom text and typography choices. Additionally, we upgraded the interface with center-aligned, full-width dropdown fields and high-resolution image zoom functionality.

Solution Benefits

• Simplified Configuration: Customers can build a custom gift box quickly using intuitive dropdown selectors.
• Predictable Fixed Pricing: The total gift box price remains fixed regardless of individual item attributes.
• Integrated Personalization: Buyers can add custom embroidery text directly on the main bundle product page.
• Enhanced Visual Layout: Large product images and zoom capabilities allow customers to review item details clearly.
• Clean Invoice Layout: Sub-product prices are hidden across all invoices to maintain a clean gifting presentation.

Conclusion

By transforming its product bundles into a tailored gift builder, Atelier Wagram successfully elevated its online shopping experience. This custom workflow simplifies complex product personalization. It aligns perfectly with the premium expectations of modern e-commerce shoppers.