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Case Study Terroir Du Maroc

Terroir Du Maroc – Government Initiative Virtual Platform to Promote Moroccan Local Products

Platform Adobe Commerce
Industry Retail
Country Morocco

Terroir du Maroc is an innovative online marketplace launched by the Agency for Agricultural Development (ADA) a public entity based in Morocco.

ADA provides action plans and value-added solutions to address agricultural needs at the local and national levels. 

It was established to support the agricultural sector’s strategic goals outlined in the “Generation Green” strategy for 2030 and the “Plan Green Morocco.”

Terroir du Maroc aims to promote local Moroccan products across the region. The platform highlights traditional products and their value within Moroccan culture.

Local Products of Morocco

Morocco produces a variety of local products like – Saffron, Spices, Argan oil, Honey, Tea, etc that are highly regarded for their quality and flavor.

Their high-quality local products not only contribute to the delicious flavor of Moroccan cuisine but also hold cultural significance.

local products in morocco

There’s a wide variety of Agricultural Products also. Agriculture in Morocco plays a crucial role in the country’s economy and culture.


With the aim of promoting Morocco Products at a wide level, The ADA faced numerous challenges for their website Terroir Du Maroc to be successful.

It’s just not about promoting local products but also connecting multiple local sellers in one marketplace to grow.

terroir du maroc - online marketplace

They needed a solution to get the wider market to reach out and Marketplace Solution helped them to overcome these challenges.

Multi Vendor Marketplace Solution

Webkul provided E-commerce development solutions that helped Terroir Du Maroc to expand its local market.


  • Extended Market Reach – enables local producers to access a wider audience.
  • Empowering Sellers – Local Sellers empowered the market to increase sales.
  • Attractive Interface – User-Friendly interface for Sellers and customers both.
  • Multi-Lingual Support – Supports multiple languages like French and Arabic.
  • Diverse Product Listings – Showcase for Moroccan products by Multiple Sellers.
an online marketplace - Terroir Du Maroc

An interactive homepage for users that gives a one-stop destination so that customers can easily explore exclusive Moroccan products.

Multiple Sellers at One Place

By Implementing webkul’s Solution multiple Local producers, cooperatives, and vendors benefitted through the marketplace.

With the help of Adobe Commerce Marketplace Solution, multiple sellers can register on the website to reach out to a wider audience.

Register as online seller at Terroir du Maroc

Terroir Du Maroc can onboard multiple sellers who offer exclusive local products of Maroc.

The solution enables us to show all the stores in one place so that customer can also explore their favorable stores.

marketplace - list of coopertives

Using a dashboard seller can track his income, latest orders, comments and reviews, recent orders, and recent comments with the total sales matrix.

Vendor Storefront

The solution allows every store to add, delete, and modify products in their respective store through their dashboard.

It also allows the seller to add social media icons on their profile pages as well.

online marketplace store

The solution made it easy to personalize and Customization of the seller’s page.

Vendor Collection Page

The seller product listing page showcases all the products listed by the specific seller so that customers can explore their favorable store’s products.

morocco seller's product list

Vendor Product Page

Every Product page shows the Store’s Profile so that customers can specifically visit the store and explore other products as well.

Vendors can access their customer grid, reviews, and activities quickly which enhances the feature.

morocco Product

Terroir du Maroc has customized its website in a way that the traditional “Check out” page is eliminated. Instead, they put a “WhatsApp Contact” Button so that customers can make direct contact with the Seller.

It simplified the ordering process and provided a better experience for the customer. This approach facilitated direct communication between customer and seller.

Our marketplace solution is adaptable to accommodate these unique changes for different business requirements.

Multi-Lingual Support

The website supports Multi-Language Translation which has only become possible because of the Magento 2 Marketplace Solution.

The platform just not only gives context in the English language but also can be translated into French and Arabic.

French Translation

It also supports the Arabic Language translation which is based on the RTL(right to left) theme.

For viewing the Arabic RTL view the customer needs to change the store view from English to Arabic. After reloading the page, the customer will be able to see the Arabic RTL view.

Arabic RTL support

The solution made targeting a wider audience easy because people from diverse audiences also can explore the website.


Terroir du Maroc’s collaboration with Webkul’s Magento Development Services resulted in the transformation of a local agricultural initiative into a thriving online marketplace for Moroccan local products.

Terroir du Maroc contributed significantly to the promotion of local products, the growth of local sellers, and the enrichment of customer experiences.

Read more case studies Like Terroir du Maroc who built their e-commerce with Webkul and transformed Local to Global – Best Espresso and Bibo.

Disclaimer – Please note all the images and content used in this article belong to their respective copyright owners. If you have any issues or complaints related to this article, please send us an email at [email protected].
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