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Case Study Arcos

Arcos: US-based Kitchenware enhances its Customer Experience with Product Video

Platform Adobe Commerce
Industry Other
Country United States
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case-studies-image

Arcos, a prominent player in the e-commerce realm, Arcos is a leading company in the manufacturing of kitchen equipment, particularly focusing on cutlery.

arcos

Arcos is renowned for its high-quality knives and kitchen accessories, catering to both professional chefs and home cooks for use in the food and grocery store items.

Their product range includes various types of knives such as chef’s knives, paring knives, utility knives, and specialized knives for specific tasks like boning or slicing. 

Arcos knives are known for their durability, sharpness, and ergonomic designs, making them popular choices among culinary professionals.

Kitchenware Market in the US

According to Statista, “When compared to other countries, the United States generated the highest revenue in this segment, amounting to US$6,193m in 2024”.

“In 2024, the Kitchenware market worldwide generated a revenue of US$17.30bn. It is projected to experience an annual growth rate of 3.83% (CAGR 2024-2028).”

What Challenges did Arcos face?

Arcos aimed to provide customers with an immersive shopping experience that went beyond static images and AI generated text descriptions. 

They identified the need to incorporate video demonstrations of the product into their product pages to better showcase the features and market products digitally.

However, their existing Magento 2 platform lacked native support for video playback, posing a significant hurdle to their goal of enriching the customer experience.

kitchenware

Solution Provided By Webkul Software

After thorough research and evaluation of available solutions, Arcos opted to implement the Webkul Video Player Extension for Magento 2.

This extension offered a comprehensive suite of features designed to seamlessly integrate video content into their e-commerce market

Arcos could effortlessly embed videos within product pages, enabling customers to gain a deeper understanding of the products.

knife-video

Integration of Video Player Extension For Magento 2

The implementation process commenced with the installation of the Video Player Extension onto the Arcos Adobe Commerce based store. 

The extension seamlessly integrated with the existing infrastructure, requiring minimal customization and configuration.

product page with video of respective product

Arcos’s development team found the extension’s documentation to be comprehensive and easy to follow, facilitating a smooth deployment process. 

With the extension successfully installed, Arcos began uploading and linking product videos to their respective product pages.

video visible for the product added by the admin

By providing customers with access to informative and engaging video content on their product page.

video playing on the product page

Arcos witnessed a notable increase in user engagement metrics, including average time spent on product pages and click-through rates. 

Conclusion

The Webkul module helped to successfully address the challenge of enhancing its online shopping experience.

By seamlessly integrating videos into their product pages, it empowered customers to make informed purchasing decisions.

Furthermore, Arcos received positive feedback from customers who appreciated the ability to watch videos before making purchasing decisions. 

Arcos remains committed to leveraging innovative solutions to continuously enhance the customer journey and drive business growth.

Disclaimer – Please note all the images and content used in this article belong to their respective copyright owners. If you have any issues or complaints related to this article, please send us an email at [email protected].
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