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Case Study Upper Limits

Upper Limits: USA Online Vape Shop Introduces PWA for Mobile Consumers

Platform Adobe Commerce
Industry Other
Country United States
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Upper Limits is a USA based vape shop which offers a wide range of smoking and vaping items.

Their vast collection is perfect for those who enjoy e-cigarettes, vapes, and other related products.

USA vape Shop

They provide products that meet the diverse needs and tastes of the smoking and vaping community.

From E-cigarettes to vaporizers and CBD to dabs they cater to all stoner-related needs and are known for their premium quality and services.

Magento development services helped them to equip their website with better cross device compatibility for the best shopping experience.

Emerging E-cigarettes And Vape Culture In USA

The e-cigarette and vape industry in the United States has seen impressive growth since quite a few years.

According to Statista, this industry is worth around $9.3 billion in 2023 and has a expected annual growth rate of 4.5% until 2030.

USA Vape Shop

Young adults aged 18 to 24 make up the largest user group among the significant number of American adults who use e-cigarettes.

Vape products of major brands like Juul, Vuse, and NJOY are high in demand on many e-commerce marketplaces in the USA.

The industry is constantly evolving with the introduction of new products and changing consumer preferences and will grow further in near future.

E-commerce Difficulties Faced By Upper Limits

Upper limits faced several hurdles with their online store as their website was not optimized to work on every device for a smooth shopping experience.

Also the mobile version of their website didn’t offer a smooth user experience which caused potential customers to leave out of frustration.

Additionally, their product and category pages took too long to load on mobile, leading impatient users to abandon their browsing sessions.

The checkout process was also complex and time-consuming, resulting in many abandoned carts.

It was crucial for the company to address these issues to improve online sales so their lead developer Jonathan Helvey contacted Webkul to resolve their issues.

This case study will explore on how Webkul services resolved Upper limits business challenges.

Solution:

Introducing Progressive Web Application

Magento 2 PWA Extension gave Upper limit’s website a clever upgrade by providing an app like experience to website users.

Customers can install it directly on their devices, getting an app-like experience without the hassle of app stores.

installation
interface

It’s lightning-fast and works even with bad internet also it sends push notifications to keep Upper limits shoppers engaged.

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cart

It looks and feels like a native app but updates automatically, giving Upper limit’s customers a smooth, responsive experience.

Compared to native apps it requires very less memory and is compatible with all android and ios devices which enhances its online performance.

Implementing Accelerated Mobile Pages

With Magento 2 AMP Extension Upper limit’s mobile pages now load at ultra fast speeds.

Product and category pages can be scrolled down for quick viewing which features an interactive product images that lets customers see all items.

search result
category result

The sidebar showcases two levels of categories with eye-catching main category while products are neatly displayed in a list view.

sidebar
product page

Tabs on the product pages organize information clearly, making browsing a breeze for on-the-go shoppers.

All these features helps increase customer retention which makes shoppers to explore their products further on this online platform.

Streamlining Checkout Process

Magento 2 One-Step Checkout revolutionized the checkout process for Upper limit’s online platform.

Now, customers can complete their purchase in just one step which reduces cart abandonment by shoppers.

One Step Checkout

The Buy Now button encourages shoppers to buy while Google Autocomplete enters customer details in no time.

This streamlined process turns browsing into buying with minimal friction while boosting Upper limit’s sales and customer satisfaction.

Concluding Remarks

Using Webkul’s robust solutions Upper limits noticed a sudden growth in their customer engagement on their platform.

As a result more people started buying their products from mobile devices because of its streamlined interface and smooth checkout.

The result was so amazing that Jonathan Helvey gave a 5 star review to Webkul on Trustpilot for their products and its support.

These Magento 2 extensions proved to be a major contributor for this USA based vape shop e-commerce success.

Just like Upper limits many more head-shops like DopeBoo and SnusDaddy have also used other Webkul solutions to enhance their online platforms.

Great Company that Offers Great Help!
wkcs-customer-image
Jonathan Helvey
Lead Full Stack/Magento Developer at Upper Limits
United States
Disclaimer – Please note all the images and content used in this article belong to their respective copyright owners. If you have any issues or complaints related to this article, please send us an email at [email protected].
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