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    How to Reduce Shopping Cart Abandonment for Magento 2

    Updated 16 April 2024

    Shopping cart abandonment for Magento 2 means customers choose the product, add them to their carts, and then they leave the cart without placing the order which may be due to some other reasons pertaining to the product pricing.

    There are also many reasons to leave a shopping cart which might include –  website speed, complex checkout process etc.

    Store Owners can use different business tactics to reduce shopping cart abandonment and increase sales conversion.

    Some of the reasons and tips to reduce shopping cart abandonment are as follows –

    Sudden Hike in Pricing

    The price hike means an increase in cart price due to extra costs like- shipping & handling rates, convenience charges etc.

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    The price hike is a common factor to reduce sales conversion. If you add more extra costs then there is a chance of an increase in the bounce rate.

    To overcome this, we can offer free shipping to our customers and Webkul is having Magento 2 Marketplace Free Shipping module for the customers to resolve this problem.

    reduce shopping cart abandonment

    Track Abandoned Cart

    Whenever a customer adds a product to the cart and leaves the shopping cart website due to any reason, it becomes challenging to track these shoppers.

    But, using the Magento 2 Abandoned Cart Email Reminder module, the admin can see the list of all the abandoned cart customers and send them a follow-up email for completing the checkout process. And can also check the response weekly, monthly, and yearly reports.

    Effortless Navigation

    If customers easily find the product which they want to purchase then they can quickly select the product and make checkout without wasting time.

    So with the help of the advance layered navigation, the customer can easily filter the desired product by using category, different attributes and attribute values like – product colour, size, price etc.reduce shopping cart abandonment

    And whenever customers search for the product if they easily get accurate search products or related search suggestions then it will help to decrease the bounce rate.webkul-elastic-frontend

    You can also add the quick order feature to your website.

    From a quick order form, a buyer can easily search and add a product using its SKU or product name and purchase a bulk number of different types of products without visiting every product.

    It will reduce the number of clicks and reduces the time for the customers.

    Product Information

    In online shopping, it is difficult for the customer to touch or experience the product physically.

    So customers want to collect more and more product information before making any sort of purchase decision.

    If customers get any kind of wrong product information or less product information then for sure there will be a chance to leave the website without purchasing.

    Hence it becomes quite necessary for the store owner to keep eye on the product information and deliver the complete product information to customers.

    Speed & Security of Website

    When customers purchase online through the website and pages are taking a lot of time to load, customers might leave the site and thus decrease in sales conversion.

    For example – Sometimes customers are making a payment and the page is loading then suddenly the page freezes out and the customer gets a message – timeout or transaction failed.

    You can enhance the speed and security of the website so that customers get a hassle-free shopping experience.

    And these days every customer has a smartphone, and if you provide them with a better user-friendly mobile commerce experience.

    Then more and more customers shop on your web store and for sure it will decrease abandoned cart numbers and increase your sales.

    Call to Action Button

    The call to action button (add to cart, continue shopping) should be visible properly on the product page/cart so that customers can easily place the order without the need for searching the buttons. webkul-magento2-product-page


    Customers have any kind of query to placing the order then customers want to make contact with the seller and want a reply as soon as possible.

    If communication is slow then customers can get a feel bad factor and might go ahead and purchase from another website and you might lose your sale.

    For this, Webkul offers these modules-

    Magento 2 Marketplace Buyer Seller Chat allows customers to receive instant replies from sellers.

    Marketplace Buyer Seller Communication For Magento 2 buyers can communicate with the seller regarding their query about a particular product and the seller can respond the same.

    You can also add the FAQs section on the store and can easily resolve the basic query of customers like – the return policy, replacement policy etc.

    Discount Coupons & Loyalty Points

    If customers want to purchase any kind of product, then they compare this product on many websites and purchase the product from where they will get more profit.

    Every business needs new customers but the more important part is how to retain your existing customers.

    For this, the seller can generate discount coupons for their products and send the customers.

    And can also provide loyalty reward points on purchases to attract customers who exit the website without purchasing after adding the product to the cart.

    Consumers can redeem these coupons and get an extra discount while purchasing a product.

    This can benefit the vendor by reducing the number of abandoned carts while the shoppers can save money.

    One Step Checkout

    Sometimes customers do not want to place the order due to the lengthy & complex checkout process. Customers want a simple and easy checkout process.

    Sometimes customers also do not want to create an account to complete the checkout process.

    So that you should provide a guest checkout option to smoothly complete the checkout process without sign-up.

    Consumers are happy if they have one step checkout facility and Webkul offers Magento 2 one step checkout.
    Webkul-one-step- checkout

    You can also learn more about how merchants can improve the mobile checkout experience for their m-commerce channel customers.

    Customer Trust & Satisfaction

    Trust is an important factor between seller and buyer in the e-commerce industry.

    If customers write positive reviews for your online store and product then other customers see those reviews and for sure will increase your sales.

    You can show customers’ reviews, ratings etc. to other customers to build trust.


    Customer satisfaction is very important for any business. Adding an RMA (return merchandise authorization) service to your store for the product will improve customer satisfaction.

    That’s why RMA is an essential feature of any functional e-commerce store. It provides the freedom to the customer to return and exchange the bought items.

    The customers will be more confident while purchasing the product. It will create more transparency between the customers and the seller.

    That’s all for how to reduce shopping cart abandonment for Magento 2, still, you have any issues feel free to add a ticket and let us know your views to make the article better

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