Marketplace, United States
PurexUSA is a renowned provider of fume extraction solutions now expands to marketplace with ShipStation integration.
Case Study
Prime Gems
Prime Gems is a Brazilian marketplace for precious gemstones, fine jewelry, gemological tools, and jewelry recommerce.
The platform unites verified global sellers, skilled retailers, and trusted suppliers of natural gemstones and materials.
With a team combining IT expertise and industry knowledge, Prime Gems ensures authenticity, quality, and marketplace trust.
The brand features handcrafted jewelry by renowned goldsmiths and designers, plus tools from top manufacturers.
Prime Gems aimed to build a feature-rich marketplace on Magento 2 using advanced marketplace add-ons to expand global reach and streamline operations.
To achieve this, they partnered with a trusted Magento Development Company to implement the Adobe Commerce-based solution.
Prime Gems faced challenges in expanding its digital marketplace and attracting new buyers in the global gemstone trade.
The platform lacked key tools to support independent sellers, manage storefronts, or offer personalized shopping experiences.
Sellers couldn’t run advertisements or highlight products on the storefront to drive visibility and boost engagement.
There was no support for discount coupons, limiting sellers from running promotions to attract or retain buyers.
The checkout process involved multiple steps, causing friction in purchasing and leading to higher cart abandonment.
New buyers had limited login options, making account creation slow and affecting repeat visit convenience.
Dropped carts couldn’t be tracked or recovered, resulting in lost sales and missed follow-up opportunities.
These limitations made it difficult to grow seller participation, improve user experience, and drive sustained digital growth.
This case study explores how Prime Gems addressed these challenges by adopting Webkul’s advanced e-commerce solutions.
Marketplace Multi Vendor Module for Magento 2 provided Prime Gems with a powerful foundation to build a feature-rich marketplace and manage multiple gemstone sellers efficiently.
The extension offered sellers a user-friendly dashboard to list products, manage inventory, and process orders with minimal effort.
With this intuitive panel, vendors could register, upload gemstone listings, update stock, manage deliveries, and customize their storefronts with ease.
To become a seller, users simply visit Prime Gems’ marketplace page, click on ‘Open a Store on the Marketplace,’ and submit their business details.
Seller applications are reviewed by the Prime Gems team, with approval handled either manually or automatically for streamlined onboarding.
Once approved, vendors gain full access to marketplace features, making their products instantly visible to global buyers.
The simplified vendor dashboard allows seamless management of products, order tracking, stock updates, and delivery coordination.
Sellers can also update their profiles, enhance store presence, and use built-in tools to grow their gemstone business online.
The solution integrates smoothly with the Magento 2 Multi Vendor Mobile App, enabling sellers to manage their stores anytime, from anywhere.
Magento 2 Marketplace Advertisement Manager extension enabled Prime Gems to let gemstone & jewelry sellers purchase & manage ad spaces directly on the storefront.
Sellers could preview, book, and control their ad blocks with ease, helping them increase product visibility and reach more buyers.
The Prime Gems team managed ad pricing, display positions, and durations, ensuring a streamlined and effective promotional experience across the marketplace.
Magento 2 Seller Coupons Marketplace Add-on enabled Prime Gems to allow its gemstone and jewelry sellers to create & manage custom discount coupons.
Sellers could personalized coupon details, shared via email, and let buyers use multiple coupons per order, boosting sales and engagement.
Magento 2 One Step Checkout extension helped Prime Gems simplify the buying process by combining all checkout steps into a single, fast-loading page.
The extension improved the shopping experience and enabled quicker, hassle-free order completion for gemstone and jewelry buyers.
Magento 2 Social Login extension enabled Prime Gems to offer buyers a quick and simple way to register using their social media accounts.
Customers could log in through platforms like Facebook, Google, and Instagram for faster access to the marketplace.
This seamless login experience improved user convenience and encouraged higher engagement across the Prime Gems marketplace.
Magento 2 Seller Auction Marketplace Add-on allowed Prime Gems to enable its gemstone & jewelry sellers to run product auctions directly from their marketplace accounts.
Sellers could run various auction types, send bid alerts, and set purchase timelines, creating a more engaging and flexible buying experience.
This helped boost buyer interest and provided sellers with more opportunities to maximize sales.
Magento 2 Abandoned Cart extension helped Prime Gems recover lost sales by enabling the team to send follow-up emails to customers who left items in their carts.
The team used custom emails, set reminders, and tracked cart activity to bring back shoppers and improve sales.
This helped Prime Gems bring back more shoppers and increase overall sales on the marketplace.
Prime Gems established its online marketplace with features that supported seller growth and made shopping smoother for customers.
These tools allowed sellers to run ads, offer discounts, and hold auctions, while customers enjoyed faster checkout and easy login options.
The platform also recovered more abandoned carts and increased sales through timely follow-ups and better user experience.
As a result, the company saw more engagement, higher conversions, and smoother marketplace operations.
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