Overlords – Romanian Automotive Lights online Store Expanded via Webkul’s Solution

Overlords is a Romanian automotive light online store that aims to provide quality service through seriousness, promptness, and professionalism.

The online store format allows detailed product information, specifications, and representative pictures to help customers make informed purchase decisions.

The company imports all the car beacons from the manufacturers or European/regional distributors.

This case study explores how OpenCart development services enabled Overlords, to upgrade and grow its business operations.

Automotive Lighting Market

According to Fortune Business Insights, In 2022, the global automotive lighting market size was valued at $33.64 billion.

This market is expected to experience significant growth, expanding from $36.51 billion in 2023 to reach $67.39 billion by the year 2030.

The large number of road accident cases is a major factor that drives the growth of this market with shipping and logistics.

Problem Statement

Overlords has its online store at OpenCart which is an open source eCommerce platform.

Furthermore, the founder believes in data-driven decision-making, so he wanted to gain deeper insights into his customer’s behavior and preferences.

He know about the Google Tag Manager for tracking eCommerce market website interactions and conversions, but he wasn’t sure how to implement it effectively on his website.

After exploring multiple options, the founder discovered Webkul’s Google tag manager module for the OpenCart platform.

How did Webkul help Overlords?

To gain a comprehensive understanding, the founder actively engaged with Webkul’s team, requesting detailed insights and seeking clarification.

Through the UVdesk Ticketing system, the Webkul team and the founder engaged in an in-depth discussion, enabling a thorough exchange of information.

Furthermore, the founder gained clarity regarding Webkul’s capability to seamlessly integrate their Google Tag Manager solution with the OpenCart platform that can also be developed as headless.

With Webkul’s support, the integration process unfolded seamlessly, enabling the founder to implement the requisite components effortlessly.

OpenCart Google Tag Manager

OpenCart Google Tag Manager module empowers admins to effortlessly monitor and analyze their online store’s performance by seamlessly integrating and updating diverse tags and code snippets.

With this module, users can add different types of tags like Google AdWords, Google Optimize, custom HTML codes, and other third-party tracking tags.

The module integrates with various product-related pages throughout the website.

Like – individual product pages, add-to-cart functionality, wishlist management, category collection displays, etc.

Through this, the admin can track and check analytics on Google of their Opencart website.

Final Words

With Webkul’s assistance, the Founder was able to successfully configure the Google Tag Manager module.

This enabled them to deploy the necessary tags on his website.

He could now accurately track conversions, gather valuable data, and make informed decisions to improve his business’s performance.

This analytics system easily analyzes the sales of the business, thereby increasing the company’s profit.

To Know more, go through OpenCart Extensions.