Newton Implant is a USA-based dental implant brand specializing in simplified implant systems for clinicians and dental professionals.
Its catalog includes the Newton implant, a self-cutting design, and a patented one-drill protocol to improve efficiency and reduce surgery time.
The brand aims to support dental professionals with innovative implant solutions designed to simplify complex implant procedures.
The company decided to hide product prices from guest users, displaying pricing only to registered and verified professionals after login.
To achieve this, they partnered with Webkul’s WooCommerce Development Agency to implement a tailored login-based price visibility solution.
Newton Implant faced challenges in controlling product price visibility for guest users on its WooCommerce store.
Publicly displayed pricing created risks of competitor monitoring and reduced control over distributor-specific pricing structures.
It also limited the incentive for dental professionals to register, restricting access to verified account-based purchasing.
The absence of controlled price visibility impacted lead qualification and professional engagement.
This case study outlines how these challenges were addressed using a tailored e-commerce solution.
Show Price After Login for WooCommerce plugin was implemented to support Newton Implant’s controlled pricing strategy.
It hides product prices and disables purchasing options for guest users until they log in with a verified professional account.
Visitors are prompted to sign in or register to access pricing and place orders, ensuring restricted visibility for authorized dental professionals only.
The image below demonstrates how products appear to users before logging into the store.
With this setup, Newton Implant protects pricing confidentiality while increasing professional registrations and qualified engagement.
With Webkul’s WooCommerce Show Price After Login plugin, they gained full control over product price visibility across their online store.
The store now shows prices only to logged-in professionals, protecting sensitive pricing and supporting account-based purchasing.
By requiring user registration before accessing prices, the solution increased professional sign-ups and improved qualified lead engagement.
The streamlined configuration reduced unauthorized price exposure and strengthened distributor-focused sales management.
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