DeHairShop is a Netherlands based retail business offering professional haircare and salon products for individual and trade customers.
Its catalog includes haircare essentials, styling products, coloring solutions, and salon-grade accessories used by beauty professionals.
The store aims to serve salons and stylists with a wide range of professional hair care products.
The company decided to hide product prices from guests, showing prices only to registered customers after login.
To achieve this, they partnered with Webkul’s WooCommerce development team to implement a tailored solution.
DeHairShop faced challenges in controlling product price visibility for guest visitors on its retail store.
Publicly displayed prices made it easier for competitors to monitor pricing and compare product rates.
It also reduced the motivation for visitors to register, limiting access to account-based pricing and customer insights.
The lack of controlled price visibility affected engagement and repeat purchase opportunities.
This case study outlines how these challenges were addressed using a tailored e-commerce solution.
Show Price After Login plugin for WooCommerce proved to be a valuable addition to the DeHairShop online store.
It hides product prices and disables the add to cart option for guest users until they log in with a registered account.
Visitors are prompted to sign in or create an account to view prices and make purchases, ensuring controlled access to pricing.
The image below shows how products appear to users before logging in to the store.
With this setup, DeHairShop maintains better control over price visibility while encouraging more user registrations and engagement.
With Webkul’s WooCommerce Show Price After Login extension, DeHairShop gained better control over product price visibility across its online store.
The store now displays prices only to logged-in users, helping protect sensitive pricing information and support account-based purchasing.
By encouraging visitors to register before viewing prices, the extension increased user sign-ups and improved customer engagement.
The streamlined setup reduced pricing-related inquiries and improved clarity for both retail and professional buyers.
Explore Webkul’s WooCommerce extensions to manage store access rules and improve pricing control.
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