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Case Study E-Mart

E-Mart – How Kenya’s No.1 Online Supermarket Built Its Grocery App With Mobikul

Platform OpenCart
Industry Retail
Country Kenya
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E-mart is an Online Supermarket of grocery products. It offers multiple categories of products like beauty & hygiene, beverages, food & grocery, and housekeeping products.

E-mart is located in Nairobi, Kenya it started in 2016 and it has its own team to deliver the products, the E-mart says that we drive shopping convenient and time-saving.

The E-mart promises that you Shop from anywhere using your Computer, Phone, or Tablet and we will deliver to your doorstep the same day; with no minimum order requirements. 

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Kenya Grocery Market Overview

After the pandemic, every person prefers online shopping rather than offline shopping or physical shopping the reason behind every person wants to save time and travel money as well as covid infection.

Understanding this need the small-medium enterprises of Kenya started investing in online shopping businesses such as Chandarana Foodplus, Kalimoni Greens, Carrefour Supermarket, and Twiga Foods.

This report analyzes the grocery retail market in Kenya. It provides in-depth historic data and five-year forecasts on the growth of the grocery retail market.

The report is split into chapters looking at the changing retail landscape, the underlying market dynamics powering growth, the market size, and the leading supermarket chains.

The future outlook – for supermarket retailing, online grocery retail, and out-of-town grocery retail. (Source)

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Kenya has one of the most formalized grocery retail markets in Africa. It is also somewhat unusual in that supermarket retailing outside the major cities is also well developed.

But despite the reputation of the Kenyan grocery retail sector as being advanced, modern, and consolidated, it is still relatively unsaturate.

Many of which are local or regional limited, such as Chandarana or Tumaini (Nairobi), or Woolmatt (Rift Valley).

Why does E-mart choose Online E-commerce Business?

E-mart is aware of the Nairobi market every people looking for comfort, time-saving and best quality of products shopping that why they did research on the online market and then they started this business.

E-mart started his e-commerce website with OpenCart because this is a fully customizable and open-source e-commerce platform with no monthly fee.

In addition, E-mart provides health care at the fingertips with E-mart online Pharmacy, gets prescription or over-the-counter drugs processed by a certified Pharmtech and delivered fast.

E-mart is dedicate to being different, to be better at providing an online shopping experience and same-day delivery service that works for their customers, not against them.

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They offer both Express and Scheduled delivery, as part of this E-mart launched a mobile application for their customer they think that the customer’s engagement with mobile app online shopping is more as compared to desktop shopping.

How Did Webkul help E-Mart?

Webkul is an expert in building next-generation native and cross-platform mobile apps with 11 years of experience and as well as Webkul is Opencart Gold Partner.

Webkul build OpenCart native Mobile App on Kotlin and Swift, Kotlin programming language used for Andriod app development, and Swift programming language used for IOS app development.

Mr. Haron Owalo contacted Webkul he was looking for a native customized OpenCart E-commerce mobile app, he had already an existing website and he convey all requirements to the Webkul team.

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First of all, the Webkul team understands his requirement patiently and convert his whole website into a native customized and attractive, and business-oriented mobile app. With the help of a mobile app, clients achieve their business goals.

Home & Category Page of Mobile App

The client wants all products on the home page because their customers can easily add to a cart from the home page and choose their product category.

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Home Page
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Category Page
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Category Option

Dashboard and Checkout Process

In the dashboard section, customers can easily manage their orders and address and customers can easily check out following the checkout process simultaneously customers can manage their profile.

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Order list
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Checkout Process
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General Setup

How the Grocery Businesses Shifted from Offline to Online

We are already aware of this internet world every person uses the internet, in today’s time without the internet, we can’t do a lot of our work.

That’s why E-mart and their competitor shifted their business from offline to online because every person wants to save their time and money.

Naivas, Quick Mart, Carrefour, and Chandarana Food plus tightened their grip on Kenya’s retail sector, capitalizing on the gap left by the collapse of Nakumatt, Tuskys, Uchumi, and the exit of Botswana retailer, Choppies. (source)

And as we know we are suffering from a covid infection so this pandemic situation totally changed the market scenario because every people afraid of covid infections this is why the people of Kenya choose online shopping.

Retail was amongst the sectors hardest hit by the pandemic restrictions such as the nighttime curfew which slowed down sales amidst reduced earnings by firms and households in 2020.

Disclaimer – Please note all the images and content used in this article belong to their respective copyright owners. If you have any issues or complaints related to this article, please send us an email at [email protected].
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