DIM BIJOUX uses Webkul’s custom solution

DIM BIJOUX is an Italy-based eCommerce store operating in the wine and specialty food retail industry.

Their product range includes a curated selection of wines, fine foods, and artisan products tailored for gifting occasions, everyday enjoyment, and special celebrations.

Dimi has positioned itself as a premium online destination by offering customers a refined and thoughtful shopping experience,

One that goes beyond simple product listings to include flexible gifting options for their valued customers.

The business focuses on providing a seamless, occasion-driven shopping experience with organized product categories, clear product displays, and gifting features that serve customers across Italy and beyond.

In this case study, we will analyze how Dimi uses the PrestaShop Gift Card module and PrestaShop Development service to enhance the customer gifting experience of their store and drive repeat engagement.

Wine and specialty food ecommerce industry

According to GrandViewResearch, Italy accounted for 8.4% of the global wine market revenue in 2025, highlighting its significant role in the industry.

Within Europe, Germany is projected to generate the highest wine market revenue by 2033, while France is anticipated to be the fastest-growing wine market in the region, reaching approximately USD 103.99 billion by 2033.

Prestashop Gift Card Module

The PrestaShop Gift Card module enables store admins to create and manage a variety of gift cards both with fixed prices and dynamic pricing, that customers can purchase and send to their loved ones.

• Flexible Gift Card Types: Admin can create gift cards with fixed or dynamic values, making them suitable for any budget or occasion.
• Product-Specific or Store-Wide Application: Gift cards can be configured to apply to all products in the store or to specific products only, giving the admin full control over how they are redeemed.
• Expiry Date Configuration: Admins can set expiry dates for each gift card, creating urgency and encouraging timely redemption.
• Multi-Store Compatibility: The module is fully compatible with PrestaShop’s multi-store feature, making it scalable for growing businesses.
• Customer Experience: Buyers can purchase gift cards and send them to recipients, who can then redeem the pre-paid value during checkout, providing a smooth and delightful gifting flow end to end.

DIM BIJOUX uses the PrestaShop Gift Card module to offer customers a meaningful and flexible way to gift their products.

Whether for birthdays, holidays, or special occasions, adding a new gifting dimension to their specialty food and wine store.

Conclusion

The solution implemented by DIM BIJOUX uses Webkul’s custom solution through the PrestaShop Gift Card module helped them introduce a dedicated gifting feature to their eCommerce store.

This enhanced the overall customer experience by offering flexible, occasion-driven gift card options, encouraging repeat purchases, and increasing customer engagement, all within their existing PrestaShop setup.