Bole : Swedish Firm Integrates Magento 2 EU Price Indication Directive Via Webkul

Project Snapshot

• URL: Bole.no
• Country: Sweden
• Industry Vertical: Agriculture & Farm Supplies
• Business Insights: Bole is a Swedish online store offering a wide range of agricultural and farm equipment, tools, fencing and supplies for rural life.
• Solution Provided: We implemented the Magento 2 EU Price Indication Directive extension at Bole to display compliant pricing information for EU customers.
• Platform: Magento 2

Merchant Story: Bole

Bole is a Sweden-based online retailer serving farmers, rural households, and landowners with practical farm and agricultural supplies.

The store offers a broad range of products such as fencing solutions, animal care items, watering systems, tools, and equipment used in daily farm operations.

Its catalog supports livestock management, fieldwork, and rural maintenance, helping customers choose the right products for professional and personal use.

Bole focuses on clear product details, transparent pricing, and a reliable online shopping experience for agricultural buyers.

With EU pricing rules in place, the business needed a clear and compliant way to show price reductions and reference prices across its catalog.

To address this, the team used Magento Development Services to align pricing display with EU requirements.

Bole’s Challenge: Meeting EU Pricing Rules with Clear and Accurate Price Display

Bole offers a wide range of agricultural and farm products, where pricing and discounts play a key role in purchase decisions.

With frequent price updates, offers, and campaigns, showing correct reference prices alongside reduced prices became difficult to manage manually.

EU regulations require clear visibility of previous prices when discounts are applied, and any mismatch could lead to compliance issues.

Without an automated system, maintaining consistent and transparent price information across the store increased admin effort and risk.

The business needed a reliable solution to display price reductions correctly while keeping the shopping experience clear for customers.

This case study shows how Bole addressed pricing transparency and compliance using Webkul’s E-commerce Solutions.

How Webkul Helped Bole Display Clear and Compliant Pricing on Magento 2

EU Price Indication Directive for Magento 2 module helped Bole present price reductions clearly and in line with EU rules.

The module automatically shows the lowest prior price alongside the discounted price, giving shoppers clear price context.

This removed manual price tracking and reduced the risk of incorrect or missing reference prices across the catalog.

Admins can manage discounts with confidence, knowing price history is displayed correctly on product and listing pages.

The setup improved price clarity for customers, built trust during checkout, and supported smooth compliance with EU pricing regulations.

Results of Using Magento 2 EU Price Indication Directive at Bole

With the Magento 2 EU Price Indication Directive module, Bole displayed discounts with clear and transparent pricing across the store.

Customers can see the lowest prior price next to discounted prices, which helps them understand offers before buying.

This clear price display reduced confusion and built trust during product comparison and checkout.

Admins saved time as price history and discount rules were shown automatically without manual tracking.

Webkul’s Magento 2 Extension helped Bole stay aligned with EU pricing rules while improving buyer confidence.

• Clear display of discounted and prior prices
• Improved customer trust and price clarity
• Reduced admin effort for price history tracking
• Better shopping confidence during promotions
• Aligned pricing display with EU regulations