BabyBio uses Webkul’s Bundle Products module

Babybio is a French brand specializing in organic infant nutrition and baby food products.

In 1996, they launched their first organic infant milk. Since then, they have continued their innovations in the infant and baby nutrition sector.

Babybio focuses on organic products for babies from newborns up to 3 years old. Their range includes organic formulas (milk), vegetable and fruit purees, cereals, baby meals, desserts, and snacks.

The company primarily serves parents and families, operating in a market shaped by strict product standards and high expectations from parents.

Babybio operates in a highly regulated and competitive market where product quality, consumer trust, and clear communication are critical.

Thus making the brand’s identity strongly rooted in reliability, product clarity, and consumer confidence.

In this case study, we will analyze how BabyBio utilized the Prestashop Bundle Products module and Prestashop Development service to improve the shopping experience and increase the average order value of their store.

Baby Food Market in France

As per Deep Market Insights, the French Baby Food Market stood at USD 2449.17 Million in 2024 and is anticipated to grow to USD 4433.96 Million by 2033.

The French baby food market is expected to advance at a CAGR of 6.83% from 2026 through 2033.

This growth is primarily driven by increasing awareness among parents regarding nutrition and the growing trend of organic and natural baby food products.

Prestashop Bundle Products Module

The Prestashop Bundle Products module enables store owners to create product bundles by combining two or more existing products into a single purchasable offering.

Store admins can choose between two types of bundles

• Normal bundle products: predefined product sets where customers cannot change items in the bundle.
• Custom bundle products: allow customers to select products from different sections to tailor the bundle to their needs

The module also provides flexible bundle pricing options.

BabyBio uses our Bundle Products module to increase the average order value of their store.

Custom Requirement of the Client

BabyBio had a custom requirement for which they contacted us.

The client requested modifications to the Bundle Products module to allow customers to select a defined total quantity from a section.

They also required a rule where the cheapest product in the bundle is automatically offered for free

Our team understood the requirement and implemented the necessary modifications to achieve the functionality.

Conclusion

By using our Prestashop Bundle Product module, BabyBio provided a bundle purchase service for their customers, thus ensuring a steady revenue flow for their business.