According to Pew Research Center, 51 percent of online users prefer mobile devices for shopping. This fact makes it very clear that merchants can’t overlook mobile experiences while designing the ecommerce strategy for their business.
Various merchants after stepping into the m-commerce world stated that they were missing out on vital conversions before and there are a handful of reasons for that. All of these reasons prompted us to build the Mobikul Mobile App in the first place for our Shopify merchants.
A few of them are:
1Millennials- The burnout generation doesn’t have time and if you are saving it, you are already leading. Regardless of what industry you are expertise in, your customers are glued to their mobiles. It is essential to have a mobile presence so that your customers can click & get what they want. Browsing online is a crumblesome process that takes up time. Mobile applications leverage the potential to stay connected with your customers, anywhere & everywhere.
2Stay top of your customer’s mind by dropping push notifications via mobile apps. Cart abandonment is an issue faced by almost all merchants. It is proven that push notifications help with the same. Moreover, merchants can send offer notifications to grab their attention.
3Gone are the days when businesses prefer roadside banners, website banners, billboards, or newspaper ads to create an impact on customers. M-commerce is now there to spread that influence by increasing brand authenticity & recognization. The users love the brands that offer a high-quality mobile app experience.
4The first principle of a good mobile app checkout is striving for a quick, streamlined journey. A smooth checkout process helps with customer retention. Mobile apps have all the information (payment and shipping) saved for easy & fast checkouts.
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5Mobile apps help you with creating a personalized shopping experience for your individual customers. Rather than sending the same push notification to everyone, you can send targeted notifications based on a user’s preferences & search/purchase history.
6The sheer magnitude of the Corona-virus pandemic has placed enormous value on real-time mobile interactions. It is proven by a study that mobile app download and notification open rates have skyrocketed in this period. Consumers are now more into online purchasing than in-store visits. And to ease the online shopping process, they prefer mobile applications.
How our build provided a solution to this problem
With our Mobikul Mobile App, merchants leverage the potential to stay connected with their customers, anytime. Rather than sending the same push notification to everyone, merchants can send targeted notifications based on a user’s purchase history- helping with customer retention.
Push notifications also help with reducing the cart abandonment rate. The app has all the information (payment & shipping) saved for quick checkouts.
Regardless of what industry you are expertise in, it is essential to have a mobile presence so that your customers can click & get it.