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What is Page Builder in Magento 2

Updated 24 September 2024

Page Builder is a drag-and-drop visual content editing tool integrated into Magento 2. It allows users to create and manage complex layouts easily.

Page Builder simplifies the content creation process, enabling you to focus on design and functionality.

Key Features of Page Builder

  • Drag-and-Drop Interface: The interface allows users to easily add, arrange, and configure content elements without writing a single line of code.
  • Flexible Content Types: Page Builder supports various content types, including images, videos, sliders, and banners. This flexibility enables you to create rich, dynamic pages that can captivate your audience.
  • Responsive Design: With mobile commerce on the rise, Page Builder ensures that your designs are responsive and adaptable to different screen sizes.
  • Content Versioning: This feature allows you to maintain different versions of your content. You can easily revert to previous versions, making it simple to manage changes and updates without the risk of losing valuable content.
  • Built-in SEO Tools: Optimize your content for search engines with built-in SEO tools. Page Builder allows you to edit meta tags, alt texts, and URLs, helping you enhance your visibility and attract more organic traffic.

Page Builder controls are also called content types there are four content types available shown below.

Page Builder

We can use all of the contents shown above by dragging and dropping them. Can also change settings for individual contents like margin, height, width, padding, etc.

This video shows how to add content to a page.

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To enable/disable the Page Builder from the admin configuration go to Stores > Configuration > General > Content Management > Advanced Content Tools.

Page builder allows you to check the content created in different viewports to ensure the responsive behavior of your content as shown in the below image.

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Benefits

Utilizing Page Builder enables merchants to:

  • Save Time: Quickly design and modify pages without needing to code.
  • Increase Engagement: Craft visually appealing content that captivates visitors, leading to higher conversion rates.
  • Maintain Consistency: Use pre-designed templates and blocks to ensure brand consistency across all pages.

For technical assistance, feel free to reach out to us at [email protected].

Enhance your store’s functionality by exploring a wide range of solutions in the Adobe Commerce modules section.

For specialized guidance or custom feature development, consider hiring our expert Adobe Commerce Developers.

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