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Shopify Marketing Cloud Connector

Updated 28 January 2022

Avail unified synchronization between Shopify & Marketing Cloud with Shopify Marketing Cloud Connector. It is enhancing the features of e-commerce and CRM platform with the concept of service first approach. It enables you to sync categories, Products ( not variants),  Abandoned Carts, Customers & Orders from Shopify to Marketing Cloud.

Features

  • Sync Products(not variants), Abandoned Carts, Customers & Orders from Shopify to Marketing Cloud manually & in real-time.
  • Products & orders synchronization with data extension.
  • 100% accurate data is being synced with the marketing cloud.
  • Very easy to integrate & manage at your store.
  • ***Note***: Abandoned cart auto-sync is available with Business Plan.

New Updates 

  • In our new update, large amount of data can be synced partially which saves your time. Now there is no need for you to sync all the data at once.
  • The option to filter the product data has been provided through product name or SKU, sync status, or date.
  • The option to filter the order data has been provided through sync status, order status, subscriber email, max total, min total or date.
  • The option to filter the subscriber data has been provided through name, email or sync status.
  • Likewise, the filter option as above has been provided for Abandoned checkout and customer data.

Export Customers as Subscribers to Marketing Cloud In Real-Time

Now you can easily run email campaigns for the customers of your store by simply exporting the existing customers to the subscribers’ list of marketing cloud.

Export Product Catalog & Orders to Marketing Cloud Data Extension In Real-Time

If you want to send the particular products or orders details in the email campaign from the single platform then this feature will be really helpful. You can get the catalog & orders details of your Shopify store on the Marketing Cloud itself by integrating this connector.

Export abandoned carts details to Marketing Cloud Data Extension In Real-Time

Now reach out to your abandoned carts and increase the conversion probability by fetching the abandoned cart data from Shopify to marketing cloud data extension table for abandoned carts. Simply sync the data and approach the target audience via various email campaigns.

***Note***: Abandoned cart auto-sync is available with Business Plan.

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How to Install The App

First, you need to go to this link  https://eshopsync.com/marketing-cloud-integration/shopify/ and click on Buy Now button as shown below.

Shopify-Marketing-Cloud-Integration-_-Marketing-Cloud-for-eCommerce-2

Secondly, Click on the Add app as shown .

Marketing-Cloud-Integration-Sync-customers-products-and-orders-with-Marketing-Cloud-_-Shopify-App-Store

Thirdly, It will take you to the below-listed page once you will login to your shopify store, install the app from here.

setup
After successful installation, you will be redirected to the configuration page of the Marketing Cloud Connector as per the below screenshot.

In step 1, just enter the Salesforce Marketing Cloud Connector Client ID, Client Secret, Marketing Cloud Account ID and Sub-Domain and save.
config
Now to get the Client ID, client secret, and Account ID visit this user guide and follow the given steps.

App Settings:

At first, Here is the view of app setting –
pro
Second, There is also an option to sync the Shopify and Marketing Cloud data in real-time. You can switch the button On to sync the data in real-time. Please note that it does not sync the abandoned cart data in real-time.

How To Export Products At Marketing Cloud:

At first, Just click on the Products tab. The products at your Shopify store will be listed here. Click the export button (Product DataExtension) provided for exporting these products to Marketing Cloud data extension.
pro

This is how you can export the products to the Marketing Cloud.

To filter the product data, click on filter button as shown below.

Products-jpg-3

Products-1-jpg-2

How To Export Orders At Marketing Cloud:

At first, You can view the orders list and abandoned carts list here. Click the export button provided for exporting these orders & abandoned carts to marketing cloud data extension.

Export Orders:

order

To filter the order data, click on filter button as shown below.

Orders-jpg-1-1 Orders-jpg-jpg

Subscribers List:

subscriber list
subscriber data sync
Here you can see that whenever a new subscriber subscribes to your Shopify store, the data of that subscriber will sync in real-time in the subscriber list.

To filter the subscriber data, click on filter button as shown below.

filter

subscriber data filter

Similarly you can filter the data for Customers and Abandoned Checkouts.

Plans:

Here you can view the current plan & change your subscription of Shopify Marketing Cloud Connector anytime.

plans

Exported Data At Marketing Cloud End

First, Navigate to Email Studio-> Emails-> Subscribers->Data Extensions. The data ie; products, customers, and orders will be exported here in these data extensions.

How to sync the data partially at different times when auto-sync is disabled?

  • If Auto-Sync is Disable: If Auto-Sync is disable then you need to sync data through the “Sync Icon” as shown in the below image. For example, you have 5000 customers and in a day you have synced 2000 customers and now you want to shut down your system, and the next day you want to sync 3000 remaining customers then when you will click on the “Sync Icon”, the count will start from 2001. You don’t have to sync the data from the starting. In this way, you can easily save time.sync-button
  • Now if you have to update any customer,product or order details and you want to sync that data then you need to select that particular customer, product, or order through checkbox and click on the batch action button to sync that particular data as shown below.

sync-by-selecting-data

  • If Auto-Sync is On: If Auto-Sync is On then every time data sync starts from the initial count (this is a back-end process) it will not impact anything. Since in case of the auto-sync webhook trigger so if in case any data update at Shopify end then webhook will trigger and data will get updated at SFMC end too.

Support

That’s all for the Shopify Marketing Cloud Connector. Still, if you have any issue, feel free to write us at [email protected] and let us know your views to make the app better.

For any kind of technical assistance, just raise a ticket at http://webkul.uvdesk.com

Current Product Version - 1.0

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