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    Shopify Marketing Cloud Connector

    Avail unified synchronization between Shopify & Marketing Cloud with Shopify Marketing Cloud Connector. It is enhancing the features of e-commerce and CRM platform with the concept of service first approach. It enables you to sync categories, Products, Abandoned Carts, Customers & Orders from Shopify to Marketing Cloud.

    Features

    • Sync Products, Abandoned Carts, Customers & Orders from Shopify to Marketing Cloud manually & in real-time.
    • Products & orders synchronization with data extension.
    • Conversion tracking feature provided to track the conversion rate of a particular product.
    • Send abandoned cart emails from a single platform.
    • 100% accurate data is being synced with the marketing cloud.
    • Very easy to integrate & manage at your store.

    Export Customers as Subscribers to Marketing Cloud In Real-Time

    Now you can easily run email campaigns for the customers of your store by simply exporting the existing customers to the subscribers’ list of marketing cloud.

    Export Product Catalog & Orders to Marketing Cloud Data Extension In Real-Time

    If you want to send the particular products or orders details in the email campaign from the single platform then this feature will be really helpful. You can get the catalog & orders details of your Shopify store on the Marketing Cloud itself by integrating this connector

    Export abandoned carts details to Marketing Cloud Data Extension In Real-Time

    Now reach out to your abandoned carts and increase the conversion probability by fetching the abandoned cart data from Shopify to marketing cloud data extension table for abandoned carts. Simply sync the data and approach the target audience via various email campaigns.

    Conversion Rate Tracking

    With this splendid feature, you can track the conversion rate at your store.

    How to Install The App

    Go to this link https://marketingcloud.eshopsync.com/ and Select the Platform as Shopify and enter the store name to install the app as shown below.

    Continue with the installation as per the below screenshot.

    It will take you to the below-listed page to install the app.

    Now you need to select the subscription plan of the connector. Simply select the plan and install the app.

     

    After successful installation, you will be redirected to the configuration page of the Marketing Cloud Connector as per the below screenshot.

    In step 1, just enter the Salesforce Marketing Cloud Connector User Id, Password and save.

    After saving the details, select the SFMC List-Id. This is the subscribers’ list Id at marketing cloud where you want to export the existing customers of your Shopify store. Just select the list Id & save. It will sync your customers with the selected list id. So you can then manage your email marketing via marketing cloud.

    There is also an option to sync the Shopify and Marketing Cloud data in real time. You can switch the button On to sync the data in real time. Please note that it does not sync the abandoned cart data in real time.

     

    How To Export Products At Marketing Cloud:

    Just click on the Products tab. The products at your Shopify store will be listed here. Click the export button (Product DataExtension) provided for exporting these products to Marketing Cloud data extension.

    This is how you can export the products to the Marketing Cloud.

    How To Export Orders At Marketing Cloud:

    You can view the orders list and abandoned carts list here. Click the export button provided for exporting these orders & abandoned carts to marketing cloud data extension.

    Export Orders:

    Export Abandoned Carts:

     

    How To Export Customers At Marketing Cloud:

     

    Here you can see all the customers at your Shopify store & a list of the Marketing Cloud Subscribers. Click the export button provided for exporting these customers to marketing cloud data extension.

    Subscribers List:

    In this, you can view all the subscribers of the list selected in the app configuration. From here you can export the existing Shopify customers to the subscribers’ list data extension as shown below. Two separate buttons have been provided.

    1. New Subscriber: It will add the Shopify customers to the subscribers’ list which are not in the marketing cloud subscribers list.

    2. Subscriber Data Extension: It will export these listed subscribers to the Marketing Cloud Data Extension.

    Conversion Tracking:

    With this feature, you can track the conversion rate of your store. The steps related to this are mentioned in the connector configuration itself as shown in the below snapshot.

    Plans:

    Here you can view the current plan & change your subscription of Shopify Marketing Cloud Connector anytime.

    Just click on the buy button to change the plan. It will take you to the Plan Details page. Just select the payment method and click to place an order as shown below.

    Exported Data At Marketing Cloud End

    Navigate to Email Studio-> Emails-> Subscribers->Data Extensions. The data ie; products, customers, and orders will be exported here in these data extensions.

    Support

    That’s all for the Shopify Marketing Cloud Connector. Still, have any issue, feel free to write us at support@webkul.com and let us know your views to make the app better. For any kind of technical assistance, just raise a ticket at http://webkul.uvdesk.com

    Current Product Version - 1.0

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