Wish to boost customers retention & acquisition and drive sales? Group Buy app is all set to offer savings to customers that ultimately increase customer engagement on your Shopify store.
Using the Group Buy app, you can allow the customer to create a group or join the existing group to buy the products at a discounted price. Thus, get more and more customers buying the products in a group that ultimately boosts sales.
Additional Features of the App:-
- The Group Buy app allows the merchants to add “group buy” products to the app.
- The merchant needs to enter discount percentage, member limit per group, group product validity.
- Customers can create private groups and invite other customers to join group to buy products at discounted price.
- Merchant can also allow customers to create public group i.e. anyone can join the group.
- Offering Group buying can reduced cart abandonment and increase conversion rates.
- Increase average order value, as buyer save more when they buy more in a single checkout.
Let’s dig deeper and know the app configurations.
Admin Panel Configurations
Dashboard:- Interactive Dashboard to track the ongoing progress of your store.
General Configuration:- Configure your business email and also set your store logo from here.
Translations:- From here, you can translate the labels of your storefront.
Mail Configuration:- Configure the emails sent via the app i.e. Group Invitation mail, Discount emails sent to the customers.
Clicking the Edit button, you can configure the email subject and content.
Global Configuration:- From here, you can configure the general settings of your store. Following are the settings you need to configure:-
Select Group Type:- Choose if you want to allow customers to join a public group or a private group to purchase group buy products.
Public Group:- A public group will be shown to all customers and anyone can join a public group.
Private Group:- A private group will be shown only to those customers who are invited by the group creator.
Note:- Only those customers can join the group who are invited.
Countdown Timer:- Enable this if you want to show a countdown timer to customers on group buy products.
Customer Limit:- Here, you can set a limit for customers to create a group for a particular product.
Cancel Unsuccessful Groups:- Enabling this option will cancel unsuccessful groups automatically once the time gets over.
Offer Discount in Case of Refund:- You can choose to offer discounts to those customers (who joined the group) in case of refund.
Moreover, you can set the discount value and enter the number of days up to which the discount code is valid.
Add Group Buy Products
Visiting the Products section of the app, you can add group buy products and get the list of products to manage them with ease.
Clicking the Add Product button, you need to select a product from Shopify, enter discount percentage, members limit per group, validity of group buy product and click the Submit button.
View the added Group Buy product:
Now, to show the “group buy” product on your storefront, you need to add the codes to the suggested liquid files.
After adding the codes, this is how the Group Buy Products appear on your storefront:
Group Buy Product Listing:-
On Product Page:–
On the store front, the customers will have two options whether to create a new group or join an existing group. You can allow customers to create any of the two groups either public groups or private groups.
You can visit the Global Configuration & manage the group settings.
CASE 1: Public Group
A public group will be shown to all customers and anyone can join a public group.
In this case, anyone can create a group and buy the “group buy product”. Clicking Create Group button, the customer will simply enter the group name. Then, click Create Group & Buy button & proceed to purchase group buy product.
The customer can Join the existing group and buy products.
CASE 2: Private Group
A private group will be shown only to the invitees. Note:- Only those customers can join the group who are invited.
Clicking Create Group button, the customer will enter the group name, enter email. Thus, an email will be sent to the invitee. Then, click Create Group & Buy button & proceed to purchase group buy product.
The customer can view the “Group Buy” products purchased, group details, etc from the “Group Buy Account” section.
Clicking the Group Buy Account button, the customer can view the list of invited groups, joined groups, and “created groups”.
Customer can join the group and select the product variant for purchase.
Here is the list of groups that are invited to purchase “Group Buy” products. View the group status, etc.
Click the View button to check the complete details:
You, on the other hand, can manage the customer groups from the app.
Admin Managing Customer Groups
You can manage the customer’s groups directly from the app.
Clicking the View button, you can view the complete group details including invitees, group members, etc.
Moreover, you can update the group status to success, fail, refunded.
So, this is how you can allow customers to create a group or join the existing group to buy the products at a discounted price. Thus, get more and more customers buying the products in a group that ultimately boosts sales.
Don’t Have a Shopify Store? Create One
Store URL: https://group-buy-demo-store.myshopify.com/pages/demo
Storefront Password: elethu
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