Shopify BFCM 2024 Guide: Your Complete Strategy for Success

Black Friday and Cyber Monday (BFCM) are prime days for Shopify store owners to drive traffic, increase sales, and expand their customer base.

To maximize success during this busy season, you need to prepare a well-rounded strategy that covers everything from promotions to customer experience.

This guide will help you make the most of BFCM 2024.

Don’t wait until the last minute to promote your BFCM deals. Start building excitement weeks before the big day with teaser campaigns, email marketing, and social media promotions.

Let your customers know when your sale starts, what kind of deals to expect, and whether you’ll be offering any exclusive perks.

Pro Tip: Segment your audience for targeted emails, offering early access to VIP customers or subscribers to your mailing list.

During BFCM, your store will likely see a significant increase in traffic, and slow load times can lead to lost sales.

Ensure your Shopify store is optimized for speed and mobile-friendly, as a significant percentage of BFCM shopping happens on mobile devices.

Pro Tip: Test your site’s performance and user experience on mobile devices well in advance of BFCM.

A dedicated BFCM landing page can help you funnel traffic directly to your special deals and promotions.

These pages are highly effective for capturing the attention of shoppers who are specifically looking for Black Friday or Cyber Monday discounts.

Make sure these pages are visually appealing, easy to navigate, and optimized for conversions.

Pro Tip: Use countdown timers and highlight best-selling products or exclusive bundles to add urgency.

During BFCM, customers are often overwhelmed by the number of deals available, and social proof becomes a crucial tool to encourage purchases.

Displaying recent purchases, reviews, or limited stock alerts can create a sense of urgency and FOMO (Fear of Missing Out), pushing customers to make a decision quickly.

To further optimize your BFCM performance, the Growth Hack App by Webkul can help you supercharge your store’s engagement and conversions with minimal effort.

Here’s how this app can complement your BFCM strategy:

• A simplified way to show wheel pop-up on your website with exciting discounts, thus, increasing website engagement.
• You can create rules based on which prizes will be shown on the spin wheel.
• You can configure the design and color of the spin wheel pop-up.
• The customer will receive the winning prize i.e. discount code via email.
• You can configure the discount code limit per customer.
• You can configure the email templates and labels of the spin wheel.
• Additionally, you can show recent sales popups on your website.

The Gift on Order App by Webkul is a great tool to boost your BFCM strategy, letting you offer gifts to customers based on set conditions, which enhances their shopping experience.

Here’s how it can make a difference during BFCM:

• Admin can create various gift products.
• Admin will set the value of the order, exceeding which the gift will get assigned.
• The gift product will be automatically added to the cart of the buyer.
• The buyer can also choose from the range of gifts available.
• All the rules for a gift related to order value will be decided by the Admin or the store owner.
• An app amazingly design to promote and enhance sales.
• User-friendly interface.
• cross-browser compatible.

Bundle complementary products to offer greater value, and don’t underestimate the power of free shipping—this can be the tipping point that leads customers to purchase.

Offering free shipping with a minimum purchase threshold also increases the average order value (AOV).

Pro Tip: Promote your free shipping offer prominently on product pages and during checkout.

With the influx of visitors to your store, abandoned carts are inevitable.

Use Shopify’s built-in features or apps to send automated, personalized emails to customers who leave without completing their purchases.

Offering a small incentive, like an additional discount or free shipping, can be an effective way to bring them back to complete their order.

Preparation is crucial for BFCM 2024. Optimize your store and use apps like Growth Hack and Gift on Order to enhance engagement and satisfaction, creating an irresistible shopping experience.

Be proactive, test your store, and start promoting early to maximize your success during the busiest shopping days of the year.

Ready to take your Shopify store to the next level? Install the Growth Hack App by Webkul and Gift on Order App today, and get ready to dominate BFCM 2024!