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    PSD to Opencart

    Let’s start off by establishing a little idea about what PSD is, before discussing about PSD to Opencart. What if you want to set up an online store. You would look for options and designs that will make your online store look attractive and captivating.

    Obviously, customers will not want to visit a website which is not eye pleasing. Here comes into play, the role of PSD and we may use it in PSD to Opencart.

    PSD stands for Photoshop Document.PSD is basically a default format which the photoshop use for preserving the image information.

    Using .PSD file format we can make changes layer-wise. The changes shall reflect only in the layer, where the changes are made.

    PSD to Opencart

    Opencart is an open-source, e-commerce platform, which provides a better and enhanced shopping experience for the users.

    To enrich the web layout for your opencart online, there are options available like converting your store using PSD formats. This would enhance your store layout and improvise the user experience.

    To transform your opencart using PSD you simply have to provide a design theme in PSD format which is customized to the opencart theme.

    The benefits of converting your opencart theme using PSD are vast. Apart from a better user experience, it also improves the responsiveness of your opencart web pages.

    Responsiveness/Mobility

    Want your website to be accessed on the smartphones and mobile devices? Well, I believe that is important too.

    Imagine carrying a desktop or laptops each time you travel. This is something next to impossible. Therefore, a mobile phone is an important aspect in today’s world.

    Making your online website mobile friendly, one must keep in mind the responsiveness factor. The responsive layout of a website or application increases the accessibility of your application to a large array of devices.

    For example, if you create a website, which runs on a desktop or a laptop, but is not mobile-friendly, there are chances that it is accessed by less number of people because the number of people using smartphones is more.

    Let us consider a case- when a website runs on a laptop or a desktop, it utilizes more resources of the system and may not take time in loading the pages, but utilizes more resources when it runs on a smartphone.

    To sort out this scenario, making the web pages responsive is an important concern. This can be done by introducing AMP to your website.

    Accelerated Mobile Pages- AMP

    Accelerated Mobile Pages AMP is a set of standards or framework which enhances the page load speed of the websites on the mobile devices. This may keep the customer’s attention intact to your store.

    Coming to the most important factor for your website, conversion rates. Yes, it would definitely increase, because more customer engagement for an online store means more conversion rates.

    Apart from enhanced conversion rates, there are many good results by using AMP supported pages. The bounce rate, which is a major characteristic for any website, decreases.

    Another concept of a Content Delivery Network or CDN must be discussed along with Accelerated Mobile Page’s.

    Content Delivery Network, as per the name, allow speedy content delivery to the user. The visitor who is more close to the server shall receive the response faster. Through CDN, the site bandwidth consumption is minimized to a great extent.

    It also improves the network latency and obviously, the main area of consideration, it improves the page load time.

    The pages load 10 times faster as expected. It also blocks the irrelevant data that may reach the user and restricts the spammers from reaching your website.

    Some very renowned names for Content Delivery Networks are- Cloudflare, Amazon, CloudFront, Akamai, MaxCDN.

    Progressive Web Apps- PWA

    Progressive Web Apps is another concept or framework, which is related to Accelerated Mobile Pages, but has an upper hand. Reason being, PWA loads web pages faster as compared to AMP, and also minimizes the data usage.

    Having said this, let us talk about the Offline First Approach. The upcoming example best describes the concept of Offline First Approach.

    While traveling on a train or via any conveyance, we must have experienced fluctuating internet signals, which is pretty annoying. Imagine a 48 hours journey with no internet connection!

    Offline First Approach applications are built keeping in mind the unreliable internet connectivity. Such applications provide the cache content first and then fetches the content on the network. The cache data definitely loads faster.

    Search Engine Optimization Driven Design

    SEO or Search Engine Optimization is a major aspect of any e-commerce websites. A well created and designed website shall not be visible in the search results until the SEO guidelines are met. It may be a major setback for any online website when it is unable to generate a decent amount of traffic.

    To improve the SEO of any website, one may majorly focus on the Meta Title and Meta Description. These two factors play an important role in the improvising the ranking of a website on a Search Engine Result Page(SERP).

    When discussing SEO, the concept of CTR dives in! CTR or the Click Thorugh Rate, is nothing but the number of times your link was clicked, is visible to a user.

    The popularity or success of a website depends on the number of times your website link is clicked by the user and the number of users that clicked your link, became your customers.

    If a website link on a Search Engine Result Page displays rich snippets then its Click Through Rate shall be more.

    Therefore a good SEO would draw more customers, thereby, increasing the CTR’s for a website. Hence, more traffic would be generated, increasing the conversion rates for a website.

    Reduce DNS Lookup

    Domain Name Servers is similar to a directory which stores IP addresses of websites.

    For example, If you want to visit https://webkul.com, the system would receive the IP address of the website through the DNS. You may visit the website by simply typing the IP address.

    The DNS shall transform your web address to machine-readable IP address. Though the IP addresses are a bit difficult to remember, humans can easily remember the websites names like-webkul.com.

    DNS Prefetching concept best explained by the following example. Your chrome browser may perform DNS Prefetching when there are multiple hyperlinks present in your webpage. It obtains the domain names and rectifies related IP addresses of the links.

    As the term suggests, Prefetching means to collect data before-hand.

    Prefetching allows the browser to fetch for the resources, which may be used in near future. It requests the DNS to collects the resources already, even before the browser hits the element that actually needs to utilize the requested resource.

    DNS Preload is loads the content or resources which may be required for the present operation. It fetches resources from the browser which have a high priority.

    Image Lazy Loading

    As per the name, one can easily depict the general idea about this heading. When the image loading of any content does not take place at the same time, it is called an image lazy loading process.

    The main benefit of image lazy loading is that it preserves the integrity of the content.

    A similar concept of minification may be taken into account while talking about the Image Lazy Loading.

    For instance, suppose a code which is written in 1000 lines; it is obvious that the pages developed through this code would take time to load.

    At the same time if the code is optimized and developed in just 200 lines, shall deliver faster page load results.

    Minification is simply a way of removing the unnecessary resources or elements from a script or file without changing the functionality of the file or script.

    Document Object Model Compression

    Document Object Model is a logical layout which defines a way to recover or manage a document or script. Image Compression decreases site load time and reduces bandwidth consumption.

    To improve the performance factor of a website, image compression plays an important role. What if a user visits your store and has to wait for the page to load.

    That definitely is increasing the bounce rate for your website. Therefore, inculcating techniques like mod_gzip and mod_deflate compression may be a good idea.

    mod-deflate- This option compresses the data before sending it to the user. The server compresses the data before making it available it to the user. This would decrease the bandwidth of the data.

    mod_gzip- The mod_gzip compression is a way which serves to compress the size of the webpages to 60-70%.

    Okay! but it uses more resources of the system, and is more powerful and allows pre-compression of the data. This would enhance the user experience.

    Lossy and Lossless Compression

    Basically, when we talk about the compressing an image or data, the major factor is, whether or not, the compressed data is retrieved as it is after decompressing it.

    Let us understand the above scenario through lossy and lossless compression technique.

    Lossless Compression is a technique to obtain the compressed data in its original form after the data decompression. There is no loss of data at all.

    The best example to showcase lossless compression is websites like myntra, the GIF or Graphics Interchange Files, etc.

    The lossy compression technique removes the unnecessary or redundant data in the content or any file to reduce the file size.

    The best examples of lossy compression are videos and sounds where the end-user may not be able to notice the change which is made in the video.

     

    Speed Optimization

    The idea behind Speed Optimization is the time any web page takes to download from a dedicated web server.

    A user will always visit the website that shall load faster. A real-life example shall better explain it. If our internet speed is not good, the idea of porting our mobile phone sim to another network strikes our mind at that instance.

    Same is the case with our websites. If any user will experience a bad page load time, he would instantly close your website and may start looking for options.

    This scenario may increase the bounce rate for your website which means less ranking on the Search Engine Result Page and if this continues, your website shall not be visible in the SERP.

    Better Speed Optimization techniques may help in better user experience and better user experience may help in customer retention for your website. This shall increase conversion rates for your website.

    CSS Sprites

    As discussed above, the main purpose of optimizing our websites is for better user experience and retention. CSS Sprites is one such feature.

    What if we want to process multiple images, suppose 10. The browser would send 10 HTTP requests to process those images. This would increase the load time and slow down the page.

    Using CSS Sprite, multiple images process with the single HTTP request. The browser limits the number of HTTP requests and also saves the bandwidth with CSS Image Sprite feature.

    Expire Headers

    Expire Headers tells if you can request a file element from a source or may obtain from the browser’s cache. Let us see the following example.

    If you visit a website, like Amazon, you may view a few products on the first visit. If expire headers are set for these products, the product page loads faster; because the element was saved in the browser’s cache.

    Apart from a better user experience, this would again boost the site speed and decrease the bounce rate for the website.

    The Bounce rate may be directly proportional to the page load time. Faster the pages of any website load less shall be the bounce rate.

    General Data Protection Regulation- GDPR

    General Data Protection Regulation or GDPR is the privacy and data protection legislation of the European Union (EU). It is applicable to all the members of the EU and has come to force from 25th May 2018.

    The basic concept behind GDPR is that businesses which process a large amount of data must ensure the protection of the default data and that it should not be available publicly without clear consent.

    Reliable Hosting

    Reliable Hosting, as per the name suggests, is a way to provide best of our services to our customers. Your services or hostings such that it leaves no customer unhappy.

    The only mantra to a flourishing business is more customers because it’s the customers who will transform your conversion rates positively.

    From the customer’s perspective, it is obvious that if a customer is investing his money in your product, he may expect that when he is facing trouble with the product, you would be available for the customer and why not?

    It is our duty to serve our valued customer and serve them at the time of need if the customer is spending a precious chunk of his money on your website or product.

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