What is Google Tag Manager?
Google Tag Manager allows you to quickly and easily update tags and code snippets on your website that are intended for traffic analysis and marketing optimization.
Hence this tag managing system can also be said as a code management platform that fires all of your other tags according to the triggers that you will specify in the Google Tag Manager interface. It can also handle third-party tags with ease. After the container snippet is deployed on your website no technical help is necessary to deploy new tags or editing the existing tags.
How does the Google Tag Manager work?
You just need to place a small snippet of code on your website. This snippet of code connects your app to the tag manager servers. You can now make use of the web-based user interface to install the tracking codes on your website, like – the Google Analytics tags.
Now, you can configure triggers to fire when an event occurs. An event can be something like – a page load, a tap on a screen, or a form submission. It’s all done through the Tag Manager’s web interface. When a user interacts with your content, triggers will be evaluated based on the events that you have specified, and the tags will fire accordingly.
Advantages of using the Google Tag Manager:
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- Improves your website performance
Google Analytics and Adwords surely slow down your website speed after you have put the codes on the source website. Google Tag Manager allows third-party to handle all your script-tags and you only need to add its code to your website.
- Remarketing Support
This allows you to show your website ads repeatedly to the customers who have visited your site and clicked on your certain products. This helps you to get back your visitors again to your store.
The admin can implement Google Tag Manager Featured tags:
- Universal Analytics
- Google Ads Conversion Tracking
- Google Ads Re-marketing
- Floodlight Counter
- Floodlight Sales
- Conversion Linker
- Google Optimize
- Google Surveys Website Satisfaction
Also, you can implement some more tags such as:
- AB TASTY Generic Tag
- AdRoll Smart Pixel
- Audience Center 360
- AWIN Conversion
- AWIN Journey
- Bizrate Insights Buyer Survey Solution
- Bizrate Insights Site Abandonment Survey Solution
- ClickTale Standard Tracking
- comScore Unified Digital Measurement
- Crazy Egg
- Criteo OneTag
- DistroScale Tag
- Dstillery Universal Pixel
- Eulerian Analytics
- Google Trusted Stores
- Hotjar Tracking Code
- Infinity Call Tracking Tag
- Intent Media – Search Compare Ads
- K50 tracking tag
- LinkedIn Insight
- Lytics JS Tag
- Marin Software
- Mediaplex – IFRAME MCT Tag
- Mediaplex – Standard IMG ROI Tag
- Bing Ads Universal Event Tracking
- DCR Static Lite
- Nudge Content Analytics
- Oktopost Tracking Code
- Optimise Conversion Tag
- Message Mate
- Perfect Audience Pixel
- Personali Canvas
- Pulse Insights Voice of Customer Platform
- Quantcast Measure
- SaleCycle Pixel Tag
- SearchForce Redirection Tracking
- Survicate Widget
- Tradedoubler Lead Conversion
- Tradedoubler Sale Conversion
- Turn Conversion Tracking
- Turn Data Collection
- Twitter Universal Website Tag
- Upsellit Confirmation Tag
- Upsellit Global Footer Tag
- Ve Interactive Pixel
- VisualDNA Conversion Tag
- Xtremepush – Web Push & Onsite Engagement
The Facebook pixel is one analytics tool that lets you check how effective your advertisements are by letting you understand the actions that people take on your website.
The Facebook pixel has been merged with the Google Tag Manager extension for ease of use of both in a single module. Using the Facebook pixel, the admin can send the the data to Facebook for the various actions that the people take on your e-commerce store.
- Easily configure Google Tag Manager in your Magento 2 webstore.
- Takes less time to configure scripts within your store.
- Track and check Analytics on Google.
- Integrate Facebook Pixel to your website.
- Can add multiple Facebook Pixel IDs as per multiple store views.
- Track standard events like Product View, Category View, Add to Cart, Add to Wishlist, Initiate Checkout, Purchase, Product Search, and Customer Registration.
- Each event can be enabled or disabled separately.
- Can create the custom audience and reach them via targeted Facebook ads.
- Can also target your audience via dynamic Ads. But for dynamic ads, you need to have your product catalog on Facebook as well.
- Easy access to manage the module configurations by the admin panel.
Installation- Google Tag Manager
Customers will get a zip folder and they have to extract the contents of this zip folder on their system. The extracted folder has an src folder, inside the src folder you have the app folder. You need to transfer this app folder into the Magento 2 root directory on the server as shown below in the snapshot.
After the successful installation, you have to run these commands in the Magento2 root directory.
First command- php bin/magento setup:upgrade
Second Command – php bin/magento setup:di:compile
Third Command – php bin/magento setup:static-content:deploy
After running the commands, you have to flush the cache from Magento admin panel by navigating through->System->Cache management as shown below.
Translation- Google Tag Manager
For translating the module language, please go to app>code>Webkul>GoogleTagManager>i18n and edit the en_US.csv file. Now, translate the words on the right and upload the modified file to the same location. The filename of the translated file should be according to the language and region code in which you want to translate like de_DE.csv.
After the successful installation of the extension the admin will navigate to Stores > Configuration > Webkul > Google Tag Manager Configuration to configure the Google Tag Manager.
Configuration of GTM:
Enable – Enable the extension by selecting a Yes which brings up a section to enter the Container ID. Selecting a No will disable the extension.
Container Id – Here the admin will enter the Container ID to update some information on an event.
Google Analytics Id – The admin will enter the Google Analytics Id here.
Under Enhance E-commerce, the admin can enable or disable the various option on their website to get that measure by GTM such as
- Measure Purchase – It helps you to measure the purchase rate on your website.
- Measure Checkout – It helps to measure how many people have reached to the check-out page.
- Add to Cart Measure – It helps to measure the add to cart product rate.
- Measure Remove from Cart – It helps to measure the rate of products which are removed from the cart.
- Product Details Measure – It helps to measure the activity on the product detail page.
- Measure Product Impressions from – The admin can select the available options from which they want to measure the product information. Available options are Category, Wishlist, Compare, Search, Advance search, Related Products, Upsell Products.
Export GTM Container – From here the admin can export the container, which they have to import on their Google Analytics account.
Configuration Facebook Pixel:
To configure Facebook pixel navigate through Stores->Configuration->Webkul->Facebook Pixel.
Here, the admin will be able to configure the General Settings and Manage the Events that the admin wants to track –
Here, the admin will –
- Enable FB Pixel – Select Yes to enable else set it as No to keep disabled.
- Enter Facebook Pixel ID – Enter the Facebook pixel ID.
Manage Events you Want to Track
Here, the admin will be able to manage various events that can be tracked. Each of these events can be enabled or disabled for use by the admin.
- Product View – Tracks the event when someone visits the product page of the web store.
- Category View – Tracks the event when someone visits the category page of the web store.
- Add to Cart – Tracks the event when someone clicks on the add to cart button.
- Add to Wishlist – Tracks the event when someone adds a product to his wishlist.
- Initiate Checkout – Track the event when someone initiates a checkout on the web store.
- Purchase – Track the event when someone purchases a product from the webstore.
- Product Search – Track the event when someone searches for something using the search feature.
- Customer Registration – Track the event when someone registers on the web store.
How to get GTM Container ID?
To get the Container Id you must first create an account at Google Tag Manager (Signup is free), for that, you can click here. Now, after going to this link follow the below steps-
Enter the account name(as per your requirement) and then click Continue.
Now set up the Container name(as per your requirement), select where to use the container and then click Create.
Now on the pop-up, click Yes to confirm to the Google Tag Manager Terms of Service.
Now the screen that appears, here you will see the container Id on the top menu bar. This container ID is to be put in the admin back-end configuration of the extension.
Now, for importing the container, click on Admin.
Now, click on import container and choose container file, that has downloaded from Google Tag Manager configuration. Also, choose the workspace as New and import option as Overwrite.
To publish click the Submit button on the top right-hand side.
A Sliding section comes up, here select Publish and Create version, enter version name, description and hit the Publish button.
You will see the container is published.
Lastly, click on the Tag Manager icon on the top left-hand corner or go to All Accounts. Here, you will see the Container ID.
How to get Google Analytics Id?
In order to get Google Analytics Id you must need to Sign in to your Analytics account, after that follow the following steps:
Now, click on Admin.
Now click on Create Account, if not created.
Give the account name and click on next.
On next step, select web or Apps for which you want to measure.
Now, under Property setup enter the property details such as website Name, URL, Industry Category, Time Zone. After that, click on Create button.
Once created, now go to property click Tracking Info > Tracking Code.
Your Tracking ID is displayed at the top of the page.
How to do E-Commerce Set Up?
Log in to Analytics.google.com, and click on Admin button.
After that, click on Ecommerce Settings under All Web Site Data.
Under Ecommerce set-up, enable Ecommerce and Enable Enhanced Ecommerce Reporting.
Now, click on Save button.
How To Integrate Google AdWords?
To integrate Google AdWords into your website Google Tag Manager is used to manage the tags which are helpful in conversion tracking.
There are the following steps to create and manage a tag:
Click on the Add New Tag option in the New Tag area
Now the below screen will be visible. Here name the tag which you want to create.
Then click on Tag Configuration and a page will appear as shown below:
Click on the Google Ads Conversion Tracking option
Put the Conversion ID, Conversion Label, Value, and currency code then enable the Conversion linking as shown in the screenshot:
Click on the Triggering option and then the below page will be open:
Name the trigger and click on Trigger Configuration. Here you need to choose Page View.
By clicking on Page View the below screenshot will appear:
Select Some Page Views then put the conditions to trigger and click on save.
The details of Google Ads Conversion Tracking will be visible with firing triggers.
Click on Save that will save the details.
Click on Tags in the current workspace option and that will display the details of the tag shown below:
Now to create a Conversion Linker Click on Overview>New Tags>Add New Tag>Tag Configuration. The below page will open.
Here you need to select the Conversion Linker option.
This will show the below image and here you need to put the title of the tag.
Click on the Triggering option and select All Pages and Save it.
Go To the Submit Changes option and put the version name and version description and click on Publish.
That will show the version summary version items etc as shown below:
How to get the Facebook Pixel ID?
To use this module, you first need to create a Facebook Pixel in your Facebook Business Manager. For this, click on the link – https://www.facebook.com/ads/manager/pixel
After login, you get navigated to the Facebook Event Manager account of your Facebook.
Note: Click on Login if you already have a Facebook account. Else click on Sign up to create the facebook account first.
Now, you need to goto Business Settings under Event Manager as per below image:
After that, you need to select Pixels under Data Sources and can add new pixel by clicking on Add, as per below image:
Here, after clicking on “Add”, you will get a pop when you will click on the Create button.
After clicking on the Create button you will get a success message as per the below image.
After this, you will get the Facebook Pixel ID.
Thus, in this way the admin will get the Facebook pixel Id.
How to validate GTM Extension is Installed Correctly?
To check if the Google Tag Manager is properly installed, the data on your website should get displayed as shown below in the snapshots.
Note: To check this, you must have installed the Google Chrome browser extension – Tag Assistant(By Google).
Some Examples –
Category Page: On the category page, the data layer shows the product details on the category page.
Product Page: On the product page, the data layer shows the current product details.
Cart-Page/Add to Cart: Here, the data layer shows the checkout cart data and the cart data.
All the data go into the analytics, from there the admin can analyse the action on the website.
Analysis of the Website
It shows the result in a graph from, including the E-commerce conversion rate, Revenue, Transactions, Average Order value.
It helps the admin to analyse the behaviour of shopping of the users on their website.
It shows how many customers perform no shopping activity, no cart addition. Also, how many customers Abandoned the cart and Abandoned the check-out process.
It helps the analyse the sessions, checkout progression, and Abandonments.
The admin can also analyse the product performance.
The admin can also view the sale performance that shown analytics based on quantity, refund amount, revenue, shipping and tax.
Product List Performance
This analytics will show you how clusters of products are performing on your website.
Facebook Pixel – Workflow Front-end
Once you have configured the module settings, log in to your Facebook Business Manager account.
In the Data Sources section, select the Overview tab as shown below.
The admin can view Events and can view details of the Event by selecting “View Details“.
On selecting View Details, a pop box will appear as shown below:
Here, the admin can track the information for all the dynamic events of the Magento store convenietly.
The admin can even verify individual pages and make sure that the events are installed correctly. For this, the admin needs to install the Facebook Pixel Helper as a chrome extension. This is optional.
Facebook Pixel Helper is a tool that checks the accuracy of the Facebook Pixel and tests that the pixel is working fine.
Note – (Facebook Pixel will not work if any ad-blocker is enabled in your browser.)
That’s all for the Magento 2 Google Tag Manager extension. Still, have any issue feel free to add a ticket and let us know your views to make the module better webkul.uvdesk.com
Current Product Version - 4.0.0
Supported Framework Version - Magento 2.0.x, 2.1.x, 2.2.x,2.3.x, 2.4.x