Top 5 key features for hyperlocal eCommerce marketplace

The eCommerce business has been spreading its root in all across the world now. In this, the hyperlocal technology will help to grab the nearby customer’s attention towards the store. Hyperlocal eCommerce Marketplace features enable the customers to buy the products from the nearby shops.

Now before moving forward, let’s have a look at what is hyperlocal and why it’s important for any eCommerce businesses.

What is Hyperlocal

Hyperlocal is information oriented around a well-defined community with its primary focus directed toward the concerns of the population in that community.

Hyperlocal has two major dimensions: geography and time. Its content is targeted people or entities that are located within a well-defined area, generally on the scale of a street, neighborhood, community, or city.

Importance of Hyperlocal in eCommerce

The hyperlocal eCommerce system helps the customers to connect with local stores of particular geographical regions and giving customers a better experience of shopping by providing them fast delivery of the purchased products. Thus Hyperlocal Marketplace is the next generation in transforming e-commerce for both sellers and customers.

Hyperlocal has become the rumble for all in a wink so let us discuss some of the benefits of the hyperlocal marketplace :

• The hyperlocal marketplace has become a boon for local stores.
• It gives customers better shopping experience.
• Provides fast delivery of purchased products to customers.
• Increases sales and revenue which helps retailers to grow their business.

There are many leading hyperlocal brands like InstaCart, DoorDash, Good Eggs, etc.

Key Features of Hyperlocal Marketplace

There are many essential key features that the hyperlocal eCommerce marketplace must include. Some of them are listed below:

Ultra local / Nearby distance calculation

The hyperlocal marketplace system should be accurate in the nearby distance calculation. The helps customer to search the required product or services within their range and also increases the accuracy.

The customers can easily type their location on the website and it shows the nearby products or services to them, this is an ideal hyperlocal system does.

In the below snapsnot, you can see that, the users can enter their location. And it is also showing the search suggestion for locations from Google, which be a plus.

Inventory management

The inventory management is the most trickiest part in the hyperlocal marketplace. But it play a most importance part to keep the customer updated.

The inventory must have real-time sync with a different location. So that the customer would be able to see the right stock of the product based on their location. It helps to map the product in the nearby locality so that the customer is aware of it before placing the order.

Chat with the customer

If the hyperlocal system has the feature of chat with the customer, then it really sorts half of the problems in the process of delivering the goods and services to the customers.

Many times in hyperlocal marketplace, the placed order does not match the stock, in this case it gets very difficult for the store owner to convey the same to the customers. It leads in delay in delivery of the product and the customer is unware with the reason behind that.

In this case, having a chat system with the customer can really solve the problem and also the customer gets the regular update about their placed orders.

Apart from this, the two-way communication is always the best. Many times it happens, when the delivery boy is at the customer’s doorstep, the customer is not available. Then, in this case, the chat system will solve a lot of time and effort.

Also, the chat system will surely help the reduce the refund request, on to the store.

Shopper availability and delivery

The delivery is the most critical part of the eCommerce marketplace. The delivery boys or the store owners must have the feature to set the delivery slot availability including the time and the date.

It helps the customers to be aware of the delivery availability before placing the order. The customer can easily place the order according to their convenience.

Also, if the delivery boy is having a feature to set their available timing, then it helps to assign the order to the right delivery person according to their availability.

This a kind of feature, which the hyperlocal marketplace must includes in their business.

Checkout from various stores/vendors

It may be the case, that sometimes the stock is not available in the nearby store which the customer wants. So the hyperlocal marketplace must have a feature, where the users can place the order for a different place as well. It might be a different brand, store, or vendor.

This feature helps the customers to get the scalability with the store.

Conclusion

In conclusion of this blog, the hyperlocal marketplace must have the above explained features to help their customers in a better way. Also, the managing part under the store gets better with the same.

It enhances the customer experience and hence increases the sale on the store.

That’s all for the Top 5 key Features For Hyperlocal Marketplace if you still have any issue feel free to add a ticket and let us know your views to make the module better http://webkul.uvdesk.com/