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How to Build Amazon Clone with Shopware?

Updated 6 March 2024

In this article, you will learn about the features offered by Amazon and how they can be easily implemented using Webkul’s Shopware modules. Using the Shopware platform and Webkul’s Marketplace you can now easily create an Amazon Clone. is a large retailer of everything from car seats to lipsticks to sun umbrellas. You are purchasing directly from Amazon’s whole product inventory and individual sellers when you purchase on Amazon.

Furthermore, Amazon is a marketplace for third-party retailers that are incorporated into the same platform as Amazon.

This case study will teach you how to make your own eCommerce marketplace website, similar to Amazon. Let’s take a look at what Amazon has to offer and how those features can be easily implemented using Webkul’s modules.


What is Shopware?

Shopware is a cutting-edge eCommerce platform that combines enterprise-level functionality with scalability. The platform may be totally customized and expanded with new features or a unique layout.

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Shopware 6 is also ideal for small and medium-sized online businesses, allowing them to quickly set up a shop using pre-built features and ready-to-use plugins.

The following are some of the Advantages of Adopting Shopware eCommerce Development:

SEO Functions in Shopware

The default SEO module in Shopware 5 and Shopware 6 includes several strong SEO features. It also keeps your platform up to date with current search engine trends.



This platform allows users to create affiliate links and as well as create a loyalty program. Furthermore, this will assist you in attracting potential clients to your online store.

Payment Gateway Integration in Shopware

facilitates the transaction by integrating major payment methods in Shopware Shop like Stripe, Braintree, PayPal, and others.



Shopware adopts a bottom-up strategy, which has a number of benefits. Advertising campaigns aid in concentrating on genuine business strategy. However, it can aid in the preservation of items, categories, and consumers.

Support for PWA

The popularity of Progressive Web Apps is growing, and it’s a great way to get in on the ground floor of emerging technology. The PWA is really reliable and fast.

Furthermore, PWAs are preferred by search engines, and they may be a great way to improve your results.

Possibilities for Content Management in Shopware

The “Shopping World” is another name for Shopware CMS. Without the need for technical assistance, you may design adaptable websites.

Shopware development aids in the addition of expressive pictures and as well as the creation of interesting content.

Support for Multiple Stores

It has the ability to manage many eCommerce stores from a single platform. However, Shopware eCommerce development makes catalog and product administration easier.

It allows you to categorize goods according to brand, manufacturer, review, and price.

Functionalities in Marketing

Many marketing tools are available on the website to assist you in getting your items in front of the right people. Hence, you can increase traffic and income by using digital marketing.

We will compare the Amazon features with our Shopware Marketplace & its Add-ons to create a clone like Amazon.

Shopware Marketplace

Like Amazon, the Shopware multi-vendor marketplace turns your Shopware business into a fully functional marketplace. Any client may become a vendor and sell their items in the shop using this method.

To create a seller profile on the marketplace, a seller must first register. The seller has control over his or her profile, items, and orders. Customers may rate and evaluate sellers based on their personal experiences with them.

Features of Shopware Marketplace

  • Create Seller: The seller can use this module to register on the marketplace. Customers can also apply to sell their goods.
  • Approval of Seller’s Products: The admin can choose whether to approve seller items automatically or manually.
  • Management of Commission: The commission percentage can be set by the admin.
  • Product Management for Sellers: The seller has the ability to develop and as well as manage items.
  • Order by the Seller: Customer’s orders can be managed by the vendor.

Pre Order

The business owner may use pre-orders to allow consumers to order out-of-stock items, and the client will get the product once it is back in stock.

Source: Amazon

This module allows you to pay in full or by percentage for pre-order items. However, a customer can only add one pre-order item at a time.

This is the solution for you if you’re searching for a means to forecast demand for products that aren’t yet available or haven’t been published in the shop.

Like Amazon we have a Shopware pre-order module is an example of such a solution.

Daily Deals

The daily deal day is a popular marketing strategy in which eCommerce companies give customers items at attractive prices for a limited period.

An Amazon lightning deal is a promotion that gives a limited number of discounts on a certain item for a limited time.

Source: Amazon

For Shopware we have a clone like Amazon Shopware 6 daily deals module. It is a fantastic way to get rid of unwanted items. Make as many sales and deals as you need.

You may attach the offer to any product in your Shopware shop and make the deal by setting the deal’s date and time.

Multiple Wish Lists

Customers are more likely to return to the business and consider future purchases if they have a wishlist.

Wishlists are effective in increasing website engagement, even if the client does not purchase anything on that particular visit.

The wishlist function allows users to save goods they’re interested in and come back to them later.

On Amazon, you may create as many wishlists as you desire. There’s no limit to how many wishlists you may make for different occasions.

For Shopware we have a clone like Amazon multi wishlists for Shopware 6 add-on that makes it simple for customers to create several wishlists. Customers may make as many wishlists as they want of their favorite goods.

All wishlists are divided into sections. The amount of wishlists a customer may make is determined by the administrator. The administrator can also limit the number of items a customer can add to their wishlist.

Booking and Reservation

An online booking system allows you to receive bookings at any time, while also reducing the amount of time and resources wasted by consumers and the firm.

Like Amazon, we have a clone in Shopware Shopware Booking and Reservation extension that allows you to handle client appointments and bookings from the Shopware shop.

Customers may simply choose the available day for the appointment or reservation by clicking on the booking product, then choose from the available time slots to make the order and confirm the booking.

Admins may use this module to turn their Shopware shop into an online reservation and booking site, and they can handle two sorts of bookings for every product: one booking for a long period of time, and another booking for a short period of time.

Buy Button

On the product description page, include a ‘Buy Now’ button to assist your consumers in placing purchases immediately rather than adding them to their basket and then going through the checkout procedure.

The Amazon “Buy Now” button allows customers to make an immediate purchase from the product description page.

Source: Amazon

For Shopware we have the Shopware 6 Buy Button by clicking a “Buy Now” button, buyers may purchase certain products straight immediately.

On the product page, this module adds a “Buy Now” button. Customers may use this button to go straight to the checkout page and purchase the product. The purchase now button can be redirected to the checkout page by the administrator.

Abandoned Cart

The term “abandoned cart” refers to a customer’s decision not to make a purchase. It indicates that the consumer has opted not to buy from you. That is infuriating.

If a consumer adds an item to their Amazon basket but does not complete the transaction, Amazon will track them around the internet and retarget them with advertising for that item. Relentlessly.

For Shopware we have a clone like Amazon Shopware 6 abandoned cart. The admin may use this module to see which consumers abandoned their shopping carts in the middle of their purchase.

Customers might be notified when their cart has been abandoned by the administrator. A follow-up email is sent to someone who leaves a website without purchasing the goods in their online shopping basket.

Return Management

Return merchandise authorization is a critical component of your online marketing strategy.

Customers can request to return an order or a product, and the admin or shop owner can do it on their behalf, which is why it is crucial for both merchants and customers.

Buyers must file a request for a return merchandise authorization in order to return products to Amazon’s merchants (RMA).

SOURCE: Amazon

This permission acts as a “middleman” between the buyer and seller, ensuring that returns are handled efficiently and equitably.

In Shopware we have Shopware 6 RMA. it allows you to effortlessly manage product returns, exchanges, and order cancellations in your online business.

Furthermore, RMA aids in the enhancement of the end-user experience and satisfaction. Within the admin-specified time limit, the customer can create a return, exchange, or refund request as a visitor or as a registered user.

Product Reviews

Running a marketplace necessitates juggling many tasks at the same time. Occasionally, this occurs when consumers misspell terms in the review text or offer a vocal evaluation of the product.

When a marketplace has a lot of vendors, it might be difficult for the business owner to keep track of each product review.

The Amazon product review is just a reflection of the customer’s feelings about the product. Product review research may really assist you in gaining a better grasp of consumer demand as well as their preferences.

However, for Shopware we have a module in which customers may submit reviews for the items they have ordered.

After placing an order successfully, the client can navigate to the order history area and leave a comment on the product they bought. With the product review, the user may also offer ratings.

Mobile App

In today’s market, mobile apps are believed to be the revolution. They happen to service a large number of people all around the world with it.

  • Accessibility is simple.
  • A more user-friendly interface and as well as experience.
  • Advanced options.
  • Processing time is reduced.

The Amazon app allows you to browse and pay for a large range of items and categories at amazing rates, all from the comfort of your own home.

With the online shopping app, you may buy mobile phones, gadgets, clothes, home products, and more.

In Shopware we have Mobile App for Shopware 6 the customers will be able to buy online immediately via the mobile app while on the go, with improved security and as well as speed.

The Shopware mobile apps are completely linked with the Shopware website, which allows for real-time data input.

By utilizing our Shopware Marketplace add-ons, you will be able to quickly establish a website or as well as marketplace similar to Amazon, allowing you to expand your eCommerce business globally.

I hope you now know how to make an Amazon clone with Shopware and Webkul’s marketplace add-ons.


So, that was much about the Shopware marketplace and extensions for any queries or doubts reach out to us at [email protected]. You can also raise a ticket at our helpdesk system

Please explore our Shopware development services and top-quality Shopware extensions.

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