What is shopping cart abandonment? Okay, let’s take a real-life example. There was an online cosmetic shop from which I was trying to purchase two items.
I added those products to the cart and then realized that shipping charges are being applied.
Being a customer, I left the items in the cart and began looking for more alternatives and e-commerce websites from where I could find the same products, without any shipping costs.
We call this scenario a Shopping Cart Abandonment. However, the reasons can be anything where the customer browses some products and adds them to the shopping cart, then leaves without placing an order.
For instance, suppose he bought a tee shirt for Rs 500 and a bag for Rs 400, the total sum of purchase expected was Rs 900. But as he adds products to the cart, taxes of Rs 100 are added and the final bill goes to Rs 1000.
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At this point, the customers may leave the products in the cart, and look for other online stores where they can find the same products for less amount.
This means there shall be fewer orders; because of lesser sales which in turn would generate lesser earnings.
Sudden Hike in Pricing
In some cases, there are chances where the customer has to pay the shipping as well as the taxes, and so there is a sudden hike in the pricing.
So, there is a possibility that the customer may feel disinterest to buy products and may start looking for other options.
This may also increase the bounce rate for the website.
We must ensure that our product or website is such that it keeps the customers hooked into your online store.
Therefore, merchants must take into the account of shipping, taxes, and other costs.
The OpenCart platform offers multiple free shipping methods.
Page Speed-Reduce Shopping Cart Abandonment
Page speed can describe as “Page Load time” or how much time the content files take to load.
Sometimes, after the customer has made the purchase, and moves forth to make payment for the product, the content or the payment gateway page takes time to load or hangs in the middle.
This may make a customer restless and he may exit the website.
Moreover, this may lead to increase bounce rates and lower average time on the page if the transaction fails or the page freezes.
This shall definitely affect the conversions for the online store owner.
“Call of Action” Button
The “Call of Action” button is a major aspect of any marketing program.
What if you want to make a payment and you get navigated to a product page?
Therefore call of action button allows the users to take a specific action. Such as, downloading a file, buying a product, or anything, that appears on the first scroll of the page.
Faster Communication-Reduce Shopping Cart abandonment
Better communication between the vendor and customer plays an important role in developing goodwill amongst the customers.
A marketplace vendor builds proper marketing strategies in order to gain goodwill amongst the customers in terms of the products so that customers do not leave your store unsatisfied.
Thus, one of the most crucial parts of the marketing strategy is following up with your customers.
It is important that the customer is ensured that you are always available to them.
This shall increase the reliability factor amongst the customers.
Hence, it’s a good way to keep in regular touch with your customers and ask them what they need next, or if the product is working fine at their end.
Check – Opencart Admin Buyer Chat
Trust and Goodwill
It is very important for the marketplace owners to gain the trust of the customers.
This can only be achieved by treating the customers’ issue as your own.
After purchasing the product, it is likely that a customer may face issues regarding the product.
It’s not a good idea to make excuses or cause a delay in fixing the issue.
As sales professionals, it is our duty to offer our best services to the customers and fix the customer’s issues at the earliest.
This way the customer shall develop trust in you and which would lead to increased goodwill amongst the customers.
If the customer is satisfied with the product and services that you offer, he may simply drop positive reviews for your product.
Furthermore, this shall affect the brand’s reputation in the market. These reviews may lure multiple customers to your store, which definitely would increase the revenues for your store.
That’s all for the “How To Reduce Shopping Cart Abandonment for OpenCart” article. If you still have any issues, feel free to add a ticket and let us know your views on our Webkul Support System.