Uniscientia PrestaShop Salesforce Transformation Story

Uniscientia is an Italian education company that helps professionals earn accredited degrees and certifications online.

They sell specialisation courses to learners through their PrestaShop-powered store.

Their product catalogue was well-organised, and their customer base was growing. And their Salesforce CRM was in place to manage client relationships and commercial follow-ups.

The problem was that none of the data was actually connected between the platforms.

Challenge: Two Systems, Zero Conversation

Uniscientia was running their store and their CRM as two completely separate operations.

Both platforms were doing their individual jobs. But the data between them was not moving.

The cracks started showing up across everyday operations:

• When a customer placed an order in the store, Salesforce knew nothing about it until someone manually keyed in the data.
• Customer profiles in Salesforce were incomplete. Account records were missing purchase history, and contact details were outdated.
• Order data had to be re-entered manually into Salesforce each time, creating opportunities for errors and duplication.
• Product updates made in PrestaShop did not reflect in Salesforce.
• There were also specific structural gaps on the Salesforce side. The standard Account and Order fields did not map cleanly to Uniscientia’s actual data model.

The Goal: A CRM That Actually Reflected the Store

Uniscientia came with a clear, well-defined set of requirements. They wanted a clean, reliable integration that would:

• Automatically sync Order, Customer, and Product data from their PrestaShop store into Salesforce in real time.
• Support custom field mapping on both Accounts and Orders in Salesforce, so the data lands in the right fields for their specific setup.
• Keep both platforms in sync on an ongoing basis, with no room for duplicates or outdated entries.

Why Uniscientia Chose Webkul

Uniscientia was looking for something purpose-built for PrestaShop and Salesforce that could handle custom field mapping.

And the Webkul PrestaShop Salesforce Integration. It has built-in support for custom field mapping on both Accounts and Orders.

The Webkul team had worked with both platforms long enough to understand how they behave and where things typically go wrong.

For a team that needed precision, not just connectivity, it was the straightforward choice.

Solution: Mapped Correctly, Synced Automatically

The Webkul team ensures that every piece of data from PrestaShop is mapped to the correct field in Salesforce.

Real-Time Data Sync

Orders placed on the Uniscientia PrestaShop store now flow into Salesforce as soon as they are confirmed. Customer records and product data follow the same path.

Custom Field Mapping for Accounts and Orders

The Webkul team configured custom field mappings so that every data point from PrestaShop lands exactly where Uniscientia needs it in Salesforce.

Consistent Records Across Both Platforms

Customer profiles, order history, and product data are now consistent across both systems.

The Impact: After Connecting the Two Systems

With a live sync in place, Uniscientia’s team could finally work from a single, accurate picture of their business.

• Every new order placed in the store is now visible in Salesforce within seconds.
• Account records in Salesforce are complete and current.
• The custom field mapping means data is not just arriving in Salesforce — it is arriving in the right place.
• Manual data entry between the two platforms is no longer available.
• Product data across PrestaShop and Salesforce is now in sync, removing the risk of misinformation during client interactions.

Conclusion

Uniscientia did not have a unique problem. They had a very familiar one — two capable platforms running side by side without any connection.

What made their case a little more specific was the need for custom field mapping in addition to the standard sync. It makes the structure and the data flow right.

Webkul brought the two systems together and handed them back a CRM that actually works with the store rather than running in parallel.

Running PrestaShop and Salesforce separately?

The Webkul PrestaShop Salesforce Integration is built to close that gap.

Get in touch with the Webkul team at [email protected] and raise a support ticket. We will walk you through the right setup for your business — step by step.