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Case Study Edumalls

Introducing EduMalls – Classera’s Marketplace for School Supplies Stationery

Platform Adobe Commerce
Industry Education
Country Egypt

Edumalls operates an e-commerce platform for the sale and purchase of consumer products in Egypt. Which includes an online website and mobile application, as well as supporting logistics and payment infrastructure.


Edumalls is sponsored by Classera -a K-12(from kindergarten to 12th grade) learning management system, with a global reach. Over the years, they have learned that not every school is the same.

In fact, critical challenges confronting school communities differ significantly in each of the countries we serve. So, to meet these demands, they’ve created a diverse set of modules that follows the highest educational standards.


From Edumalls Customers can select any of the categories to filter the products according to their choice. However, they provided courses, software, games, stationery products, etc.


Ecommerce Stationery Market in Egypt

Egypt is the 39th largest eCommerce market in the world. With revenue of $5 billion in 2021. According to Statista, the revenue in the Stationery segments project to reach US$490m in 2022.

So, it is expected to show an annual growth rate (CAGR 2022-2025) of 10.24% in the stationary segment, resulting in a projected market volume of US$657m the number of users is expected to amount to 30.1m users by 2025.

However, the Egyptian eCommerce market grew by 44 per cent in 2021, contributing to a global growth rate of 29 per cent. E-Commerce sales are continuing to rise.

How to Sell School Supplies Online?

Online retail offers give a great opportunity to school supply retailers, stationery shop owners, and manufacturers. With a little research into how to run an online business, you can go to create your own school supplies online store or marketplace.

To create your online store, you don’t need to be an experienced developer. You need an e-commerce marketplace development, which you can customize on some level to match the needs of your business. 


So, some of the popular e-commerce platforms are Magneto, Shopify, CS-Cart, WooCommerce, etc. Further to enable multiple vendors to signup and sell on your platform, you will need a marketplace solution.

Webkul has developed the multi-vendor solution for both “Adobe Commerce Enterprise Edition and Adobe Commerce Enterprise Cloud Edition”.

Powered by Webkul Multi-Vendor Marketplace

Edumalls were looking for a third-party multi-vendor solution to build their online school supplies platform. They are currently running their online platform on Webkul Marketplace for Adobe Commerce.

Edumalls choose Multi-vendor Marketplace so that multiple school supplies vendors can list products on the web marketplace and the students and parents have the choice to choose from different variety of products from different brands.

Any school suppliers can register as a seller to the Edumalls marketplace to sell their products online.

When Edumalls website adds Webkul’s Marketplace Multi-Vendor for Magento 2. The service had everything they were looking to start with. Very easy to use and manage, this was a perfect blend for their vision.


Edumalls used a number of additional marketplace-addon solutions to further enhance the overall school supplies platform. And user experience by adding a lot of other features to the website.


If you register for a seller account with the marketplace, so you will be asked to provide the required info as shown below image:


Multilingual Compatibility with Arabic RTL

Edumalls offers its platform for two different markets- Egypt and Saudi Arabia. Magento platform out-of-the-box provides multi-store support. Plus it also offers multiple languages support.

Store views are typically used to make the store available to different locals. Customers can use the language chooser in the header of the store to change the store view. Edumalls have two different language views to choose from: English and Arabic


Similar to Magento Adobe Commerce, Webkul’s Marketplace solution is also compatible with multiple stores and store views.

Seller panel access by Admin

Magento 2 Admin Login as Vendor helps the admin, they can be able to log in as a vendor or a customer.

So, the store owner can instantly log in to the storefront as a vendor or a customer from the backend admin panel.


Edumalls an admin Logged-In as a Vendor by the same name Edumalls. And can sell their own products with the help of Magento 2 Admin Login by Webkul’s marketplace as shown in the given below image:


Effectively managing split-order

Magento 2 Split Order Marketplace Add-On will create separate order IDs as per different sellers. This add-on will create less confusion and mismanagement in the marketplace.

Also, the process of refund, return, replace becomes simpler to manage for both the customers and the sellers. Edumalls have multiple seller products in the stores.


Additionally, the admin will be able to create separate invoices and shipments for each order id for various sellers.


The customer will also receive different order ids for different sellers via email. After purchasing the order as shown below image.

Remark At The End

After using Webkul’s Magneto 2  different Marketplace services, Edumalls has achieved its business goals by allowing different sellers to sell different products in its store.

From Edumalls you can do online stationery shopping, as in this pandemic its safe for the children to do shopping from their homes. College and Office colleagues can also use this website, and mobile application to purchase their daily uses stationery products.

Disclaimer – Please note all the images and content used in this article belong to their respective copyright owners. If you have any issues or complaints related to this article, please send us an email at [email protected].
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