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Case Study Merriam Books

How Does Connector Shopify To Salesforce Help Merriam Books To Focus On Its Business Goals in Canada?

Platform Salesforce
Industry Education
Country Canada

In this article, I am going to explain the incredible success story of Merriam Books an incredible individual who rose above adversity and became renowned. I’m confident that this story will leave you feeling inspired and motivated for using connector Shopify to Salesforce. So, let’s dive into their fascinating journey.

About Merriam Books

Merriam Books was established in 1988, Merriam School of Music has experienced tremendous growth, currently serving 3500 music students each week across three campuses with the help of 120 teachers.

The school is highly regarded by prestigious universities including Western University, Wilfrid Laurier, and the University of Ottawa, for its innovative and engaging approach to music education, which aims to instill a lifelong love and appreciation for music.

Merriam School of Music’s exceptional facilities, highly-trained and experienced teachers, and emphasis on real-life musical experiences set it apart from others in the field. Students are immersed in practical musical moments from the moment they join the school, and can enjoy over 30 performance opportunities each year. This immersive approach is the key to the school’s impressive 91% retention rate.

For the past 25 years, Merriam School of Music has been the top choice for piano, guitar, drum, and singing lessons in Oakville and Mississauga. The school has consistently earned high customer satisfaction ratings, boasts the longest student retention, and maintains strong partnerships with post-secondary music institutions.

Requirements Of Merriam Books

They have raised the requirements that they want:

  1. To generate additional leads
  2. To broaden their network
  3. To automatically synchronize data in real-time
  4. To obtain targeted insights and act upon them
  5. To extend their business reach
  6. To reduce expenses
  7. To expand their business in a positive way.

Problem Overview

Merriam Books intends to expand significantly and has been seeking an automated solution that would enable them to focus more on their business. Their objective is to reach more clients and assist them in running their businesses by offering services. To ensure efficient customer relationship management, they were already utilizing top systems such as Shopify and Salesforce CRM.

Previously, they were manually creating records from their Shopify eCommerce Store to Salesforce CRM. This method caused a delay in accessing client information, and they were unable to leverage automated campaigns to target the appropriate customer with the right data at the right time. As a result, this process was not only time-consuming but also expensive in terms of money and effort.

Program/Activity Description

After connecting with Webkul, Merriam Books discussed their business requirements with them. Webkul is a registered ISV partner of Salesforce, a Salesforce Ridge (Silver) consulting partner, and an AppExchange Crest (Gold) partner, and is well-equipped to fulfill their requirements.


Merriam Books made a wise decision by selecting Webkul, who provided them with a solution that integrated Shopify and Salesforce using the “eShopSync for Shopify connector.” With this connector, they were able to automatically sync their data without encountering any concerns regarding duplicate or incorrect data creation.

Furthermore, they were able to sync and update their data on a real-time basis, thanks to the Salesforce-certified team who provided assistance whenever required.

We also provide customizations on the Shopify Salesforce connector, you can communicate your requirements to our consulting team. They will check with the developer to ensure your requirements. A certified consultant will then inform you of the requested changes.

Program/Activity Outcomes

Merriam Books decided to streamline its business operations by adopting an automated method for synchronizing data from Shopify to Salesforce. This move yielded a number of positive outcomes for the company, including:

  1. An increase in leads
  2. An expanded network
  3. Real-time synchronization of data between Shopify and Salesforce
  4. Access to specific insights, and overall business growth
  5. Additionally, the automation process saved the company both time and money that was spent on manual effort.

Merriam Books thanks our Salesforce Consulting team for this successful approach which has been able to expand its business in a positive way.


In conclusion, the inspiring story and journey of Merriam Books show us that setbacks and obstacles can be overcome with determination. By embracing failure as a stepping stone to success and never giving up on dreams of success, They also have the potential to achieve greatness. 

So, let this incredible success story inspire and motivate you as you strive for your goals and aspirations. For any further queries, you can get in touch with our team at [email protected]

Additional Information

Make sure to include the following:

  1. Client: Merriam Books
  2. Industry: Music
  3. Websites: Merriam Books

Sync Shopify Salesforce using the connector. Get the connector from:

For connector installation and configuration, refer to the eShopSync for Shopify installation and setup guide. It has a detailed process that helps you to do the whole process hassle-free.

Disclaimer – Please note all the images and content used in this article belong to their respective copyright owners. If you have any issues or complaints related to this article, please send us an email at [email protected].
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