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Case Study MUSH

Shopify Salesforce Connector Facilitates Mush In Enhancing Its Business Growth In US

Platform Salesforce
Industry Food
Country United States

MUSH, like many other businesses, is constantly seeking ways to improve and expand its operations. One solution that has gained traction in recent years is the use of a Shopify Salesforce connector. By integrating these two powerful platforms, MUSH can automate its sales and marketing processes and synchronize data between the two systems. 

In this success story, you will explore how MUSH was able to leverage the Shopify Salesforce connector to enhance their business growth, streamline their operations, and gain valuable insights into their customers and sales performance.

About MUSH

Ashley co-founded MUSH in 2015 with the belief that simple, delectable, and healthy food can transform the world in significant ways. Ashley’s sister was given a Type 1 diabetes diagnosis at a young age. She was forever changed by the encounter, and she developed the firm conviction that healthier eating is the first step towards greater results. Like many others in finance, she started her work as a trade analyst and began each day with a run. Ashley quickly discovered that it was difficult to get healthy food, even on Wall Street, so she started bringing her own ‘Mush’ to work, modeled by her favorite childhood ‘hack’ of cereal and muesli soaked in milk. She had found a white space that was at once nutritious, delectable, and practical. She left her job and started a new one.

Since Ashley first started selling tiny homemade batches at neighborhood farmer’s markets in San Diego, the business has expanded quickly. Powered by a small but formidable team of enthusiastic individuals who want to make others feel, think, and do better, MUSH is now the top brand in its category.

Requirements Of MUSH  

  1. Automate campaigns to target the appropriate customers at the optimal time
  2. Synchronize data in an automated manner
  3. Reduce the need for manual labor, time, and financial resources for record-keeping
  4. Allocate resources toward business growth
  5. Track pertinent business analytics for further expansion.

Problem Overview

With the goal of expanding their business on a large scale, MUSH sought to invest more time and resources into their operations. Their objective was to reach a wider customer base and offer them services to enhance their businesses. 

To achieve this, MUSH was already utilizing two robust platforms, Shopify for eCommerce and Salesforce CRM for customer relationship management. However, their current method of creating records from Shopify to Salesforce was manual, leading to delays in accessing customer data. 

Because of this, they were unable to effectively target the right customers with the right information at the right time through automated campaigns, which cost them in terms of money, time, and effort.

Program / Activity Description

MUSH partnered with Webkul, a registered Salesforce partner, to find a solution for  Shopify Salesforce integration. They successfully implemented the Shopify Salesforce connector “eShopSync for Shopify”, which enabled them to synchronize their data automatically without encountering any issues related to duplicate or incorrect data creation. After this, they were able to synchronize their data on a real-time basis. 

If You also have any of these or any additional requirements for the connector, You can simply submit your request to our certified Salesforce consultant team who will then consult with the developer and provide updates on the status of your requests.

Program / Activity Outcomes

As a result, MUSH was able to focus on their business by opt-in the automated way of synchronizing their Shopify eCommerce data to Salesforce CRM. They end up with amazing results:


To sum up, MUSH leveraged the “eShopSync for Shopify” connector to expand their business and accomplish their needs. They were delighted to collaborate with Webkul’s certified team and receive one of the top-notch solutions. The Salesforce consultant team is always ready to provide assistance whenever necessary. You can send your inquiries or concerns to [email protected], and you can also request additional feature requirements for the Shopify Salesforce connector.

Additional Information

Client: MUSH 

Industry: Food and Beverage Services

Websites: MUSH 

You can easily install the connector from the following:

  1. Get it now from eShopSync: eShopSync for Shopify
  2. Get it now from the Webkul store: Connect Shopify To Salesforce
  3. Get it now from AppExchange: Salesforce Shopify Integration

We have also provided the User guide for the installation and configuration of Salesforce and Shopify Integration, which helps you to do all the processes on your own. Refer to this guide and get started now to work in a hassle-free environment. You can also Hire a Salesforce Consultant to complete your Salesforce projects with proficiency and effectiveness.

Disclaimer – Please note all the images and content used in this article belong to their respective copyright owners. If you have any issues or complaints related to this article, please send us an email at [email protected].
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