BIOFEED enables subscriptions with Webkul’s custome solution

BIOFEED Horse & Pony is a Poland-based eCommerce platform focused on the Horse nutrition and care sector.

The brand offers a wide range of horse feed products, including Granulaty, Muesli, supplementary diet products, horse cookies, and more.

BIOFEED Horse & Pony caters to horse owners, breeders, and stables seeking reliable and high-quality nutrition solutions.

With a strong emphasis on horse health and performance, the brand combines its product offerings with expert guidance to help customers choose the most suitable diet based on their horse’s specific needs.

Through its online store, Horse & Pony aims to simplify the purchasing process while ensuring convenience, accessibility, and trust for its customers.

In this case study, we will analyze how BIOFEED Horse & Pony utilized Prestashop Subscription Products and Prestashop Development service to enhance the customer experience of their store and boost conversions.

Poland animal nutrition and care sector market

According to INDEXBOX, the Poland animal health and nutrition market is estimated at USD 1.2–1.5 billion in 2026.

This growth is driven by Poland’s position as a leading EU livestock producer, along with its emergence as a premium pet food manufacturing hub.

The market is expected to grow at a compound annual growth rate (CAGR) of 4.5% to 6.0% through 2035.

Prestashop Subscription Products module

The PrestaShop Subscription Products module allows store owners using PrestaShop to convert regular products into subscription-based products, enabling recurring sales rather than one-time purchases.

The store owners can define delivery cycles for products (e.g., daily, weekly, monthly, yearly), and offer frequency-wise discounts for subscription, and for the customers to manage subscriptions efficiently.

With this module, customers can subscribe to products on a daily, weekly, or monthly basis, eliminating the need to place repeated orders.

BIOFEED Horse & Pony uses our Subscription Products module to improve customer retention and enable stable recurring payments.

Challenges Faced by Client

BIOFEED Horse & Pony was using our PrestaShop Subscription Products module to offer subscription-based purchases, allowing customers to buy products on a recurring basis.

However, they faced a major challenge with their existing payment module, which did not support recurring payment functionality.

As a result, subscription orders were not being generated automatically, and the recurring workflow was not functioning as expected due to the incompatibility between the payment module and the subscription system

Our team understood the requirement and implemented the necessary customization to make the existing payment module compatible with recurring payments, ensuring seamless subscription order processing.

Conclusion

By enabling recurring payments with our PrestaShop Subscription Products module, BIOFEED Horse & Pony automated subscription orders, ensuring consistent revenue and a seamless customer experience.