Pick And Go Shopping: Kenyan eCommerce Store Transforms into a Marketplace
PlatformOpenCart
IndustryRetail
CountryKenya
Pick and Go Shopping was formed back in 2019, it is located on Giwa House, Moi Ave, Kenya.
They have a rent-a-shelf project inspired to, support small traders in the day-to-day running of their small businesses.
They provide lockable shelf glass through which the stock items of the seller will not get lost.
Renting a shelf with their company allows vendors to operate their daily business at home. It is also convenient for businesses that don’t have a shop.
Their store provides, multiple packages for sellers who want to sell their products, and they also help with marketing and product logistic services.
As per the report by ECDB, “Kenya is the 74th largest market for eCommerce marketplace with a predicted revenue of US$801.4 million by 2024, placing it ahead of Latvia.”
“Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 14.2%.”
“As a result, a projected market volume of US$1,363.4 million by 2028.”
“With an expected increase of 17.7% in 2024, the Kenyan eCommerce market contributed to a worldwide growth rate of 10.4% in 2024.”
“In Kenya, global eCommerce sales are expected to increase over the next years.”
They were looking to onboard small vendors, to help them sell and grow their business with their Pick and Go marketplace.
Also, they were looking for a solution, for creating multiple membership plans for the sellers to join their marketplace.
Furthermore, they wanted a mobile application for their website and also wanted a POS system for their Store to help with multi channel selling.
So they discussed, their needs and requirements accordingly with Webkul via the UV desk ticket.
In this case study we will learn about how Webkul helps the Pick and Go Shopping, by providing them with their online store extensions.
How Webkul Helps Pick and Go Shopping
After analyzing their needs and requirements, Webkul provided them with its various module solutions for Pick and Go’s online store.
OpenCart Multi Vendor Marketplace
By using the OpenCart multi vendor marketplace module they were easily able to convert their existing store into a complete online marketplace.
With the help of this plugin, they were able to allow multiple sellers in their marketplace to sell and expand their business needs.
For creating an account as a seller, the user will see the ‘Sell’ button at the top of their online marketplace.
On clicking a new page will open with a list of registered sellers and with the option to register.
On proceeding with registration, a new page will open with the details and the option to become a seller.
Once the user creates the account, the request is sent to the admin for approval. After approval from the admin side, the user can log in as a seller.
Also, sellers can communicate with the admin, track sales and transactions, browse, and manage their profile information.
OpenCart Multi Vendor Marketplace Membership
By using the OpenCart Marketplace Membership module, the admin can create a membership plan for the user to become a seller in the marketplace.
With this plugin, the seller must buy the admin-created membership plan to become a vendor and manage their store and products.
The admin can create and decide how much the membership plan will cost, and the quantity of products that can be added to that membership plan.
And, also seller can check the details of the membership plan, that he/she has purchased.
OpenCart Multi Vendor Mobile App
By using the OpenCart Multi Vendor mobile app, their website is converts into a mobile application with well-synchronized features.
Their e-commerce platform is now accessible on an iOS and Android mobile app.
Which provides functionality for both vendor and customer.
This gives sellers a separate seller dashboard which allows sellers to manage their store sales and revenue.
On the product page, the customer can get all the information related to the product.
OpenCart Multi-Tenant Marketplace Point Of Sale System
Using the OpenCart Marketplace POS module, the admin can display it on his/her outlet’s POS panel.
In their POS, sellers can decide the quantity of products.
Admin can also choose to display the seller’s products on his/her outlet POS panel.
Through the POS system, they were able to sell the products of different sellers in the offline store.
With the help of this module, the customer was able to assign products to the POS system for selling.
End Note
Pick and Go Shopping achieved its business goal by converting its online store into a multi vendor marketplace.
The OpenCart Modules were the perfect solution for Pick and Go’s requirement to connect with more sellers and ultimately with more customers.
They also used the OpenCart marketplace membership, which helped them create the membership plan for the seller.
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