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Case Study NegozioPesca

NegozioPesca: Italian Online Fish Store Drives Growth Using Gift Cards

Platform Adobe Commerce
Industry Other
Country Italy
case-studies-image

Negoziopesca is an Italian online store offering a wide range of high-quality fishing equipment and accessories for all types of anglers.

The company provides top-tier equipment, accessories, and expert advice for a successful fishing experience.

Negoziopesca home page

They’ve become a trusted resource in the fishing community through quality and customer commitment.

Negoziopesca provides reliable solutions while fostering a passion for the sport.

Magento 2 Development Services enabled them to boost revenue by improving their customers’ shopping experience.

Dynamics Of Italian Fishing Sector

The rising Italian fishing industry combines traditional and modern practices, boosting the economy and supporting coastal communities.

According to Statista, the revenue in the Italian fish & seafood market amounts to US$17.87 Billion in 2024.

fishing

As consumer interest in sustainable seafood rises, the industry is embracing eco-friendly practices and innovations.

Demand for high-quality fishing equipment is also growing, driving advancements in technology and product offerings.

Additionally, online ecommerce marketplace delivery services for fishing gear are gaining popularity, making it easier for enthusiasts to access top-tier equipment.

This trend signifies the growth of the Italian fishing industry and its evolving practices.

What Challenges Did NegozioPesca Face?

NegozioPesca faced challenges in offering gift cards to its customers, recognizing their potential as popular gift options.

Without an integrated gift card solution, they relied on manual processes, resulting in errors.

This limitation hindered their ability to attract customers and drive quick sales growth.

In order to resolve this they contacted Webkul via UVdesk for their business requirements.

This case study will examine how NegozioPesca leveraged Webkul’s comprehensive ecommerce solutions to address their challenges.

Solution

Magento 2 Gift Card Extension

Magento 2 Gift Card extension allows customers to purchase and send digital gift cards via email.

These gift cards can then be redeemed for discounts on future purchases.

NegozioPesca enabled the offering of actual gift card products in their Magento 2 store using this extension.

The image below displays the Gift Card Coupon available for purchase on the NegozioPesca site.

gift card

Customers could easily purchase gift cards in the Magento 2 store and receive codes via email for later use.

NegozioPesca could now establish rules for gift cards, including value, expiration dates, reward points, and usage conditions.

The gift card balance can be used in full or in part, with any remaining balance staying in the card.

Ending Notes

Negoziopesca has elevated its Magento 2 store by introducing Gift Cards, enhancing the overall customer experience.

This plugin unlocked a new revenue stream while enhancing the online shopping experience for the Italian fishing retailer.

By strategically investing in the Magento 2 extension, Negoziopesca boosted its capabilities while upholding brand integrity.

Negoziopesca is well-positioned to continue offering quality fishing tools online and expand its business with this solution.

Disclaimer – Please note all the images and content used in this article belong to their respective copyright owners. If you have any issues or complaints related to this article, please send us an email at [email protected].
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