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Case Study Magpie

Magpie Streamlined Payments with Webkul’s Payment Solutions

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Magpie is a British online store that offers a huge collection of nail care products.

It is a one-stop destination to get effective nail care products, including nail art gels, glitter, acrygel, cuticle oil, nail art tools, brushes, etc.

Founded by Sarah in 2014, Magpie is a brand built on a love for all things shiny. It is loved by nail technicians and respected as one of the most ethical nail care brands in the industry.

In the past ten years, they have developed a deep understanding of the industry and are committed to developing a clean beauty product range based on safe formulations, of the highest quality and efficacy.

In this case study, we will explore how Webkul’s Apple Pay, AliPay with Stripe Payment and PrestaShop Development Services helped Magpie improve their store’s payment experience and boost conversion rates.

Nail Care Products eCommerce Market in United Kingdom

According to Statista, the revenue generated in nails market in United Kingdom in 2025 amounts to US$0.35bn.

The revenue is expected to show an annual growth rate of 2.74% (CAGR 2024-2029). It is expected to increase over the next years.

Increasing consumer interest in personal grooming and the rising popularity of nail art are some of the factors driving the growth.

The influence of social media platforms in showcasing nail art trends, celebrity endorsements, and rise of nail salons have further feuled the demand for nail products.

Prestashop Apple Pay, AliPay with Stripe Payment

Prestashop Apple Pay, AliPay with Stripe Payment allows the store owner to integrate secure and reliable payment options like Apple Pay, AliPay, and Stripe to offer their customers a seamless payment experience.

Magpie wanted to incorporate a variety of payment options that are fast, secure, and make checkout process smooth.

They decided to install our Apple Pay, AliPay with Stripe Payment module into their PrestaShop store.

Stripe allows them to accept secure online payments from all major debit and credit cards.

Payment options like Apple Pay and AliPay speed up the checkout process and offer more convenience and security as compared to traditional payment methods.

Custom Requirements of Client

Magpie had two custom requirements for which they contacted us.

  1. They installed the module on Prestashop 1.6.x.x which was not working at their end. They wanted to make the module compatible with PrestaShop 1.6 with the latest payment gateway API.
  2. Add Klarna payment method on Stripe checkout page.

Our team understood the client’s requirements and successfully did the customizations.

Conclusion

Secure payment options in e-commerce are crucial for building customer trust, preventing fraud, and protecting sensitive data.

Offering reliable payment options helped Magpie improve customers’ shopping experience and increase conversions.

Disclaimer – Please note all the images and content used in this article belong to their respective copyright owners. If you have any issues or complaints related to this article, please send us an email at [email protected].
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