JamesLane: Australian Furniture Store Creates Customized Product Catalogs

JamesLane is a renowned Australian furniture brand known for its exceptional craftsmanship, blending timeless elegance with modern functionality.

With decades of experience, the company is a leader in stylish, durable furniture for residential and commercial spaces.

Committed to quality, sustainability, and customer satisfaction, JamesLane ensures every product meets the highest standards of craftsmanship and design.

JamesLane as one of the top furniture brands, uses shipping & logistic integration services so as ship products to customers

From classic dining sets to modern office furniture, JamesLane’s creations enrich environments and foster connections.

JamesLane sought to design and generate customized product catalogs for its Magento 2 store products.

This leads them to choose Webkul, a reputable provider of Magento Development Services.

Dynamics of Australian Furniture Industry

The Australian furniture industry reflects a balance between traditional craftsmanship and modern design innovation.

According to Statista, analysts project that the furniture market in Australia will generate revenue of AU$11.90 Billion in 2024.

Classic timber furniture with intricate detailing remains popular, particularly in rural and heritage settings.

In contrast, modern consumers are drawn to minimalist, modular, and multifunctional designs that suit urban living and smaller spaces.

Sustainability has become a key focus, with a growing demand for eco-friendly materials and responsible production.

With more and more Australians moving to urban areas and earning higher incomes, there is a rising demand for new furniture on e-commerce marketplaces.

Australian consumers are increasingly embracing modern furniture, opting for sleek, multifunctional pieces that enhance their living spaces.

Sofas offer style and comfort, rugs add warmth, and coffee tables with storage maximize space, while dining tables ensure versatility.

Online shopping simplifies finding furniture by allowing consumers to browse options, compare prices, and access home delivery.

The rise of online shopping has transformed the market, making both traditional and modern furniture more accessible.

Modern and traditional furniture blend seamlessly, reflecting diverse tastes and lifestyles in Australia.

What Challenges Did JamesLane Face?

JamesLane struggled with creating product catalogs efficiently for their online store offerings.

Producing professional-looking materials took too much time and didn’t always achieve the marketing impact they needed.

Customizing layouts to match their brand was inconsistent, and bulk printing wasted resources and caused delays.

Managing product details, images, and pricing was also a slow process, leading to mistakes and confusion for customers.

To address these challenges, JamesLane reached out to Webkul through UVdesk to discuss their business needs.

This case study will examine how JamesLane leveraged Webkul’s solution to overcome their difficulties.

Solution

Magento 2 Print Catalog

Magento 2 Print Catalog extension enables the store admin to create and print customizable PDF product catalogs.

Store admin can design the catalog cover, choose the products to include, and select which product attributes to display in the catalog.

Admin can also select the paper size, A3 or A4, for better print alignment, and preview the catalog and cover images.

Once satisfied with the images, the store admin can generate a PDF for printing or sharing the store’s product catalog.

This cost-effective solution lowers marketing expenses by allowing JamesLane to create and print catalogs in-house.

Summing It Up

Using the Magento 2 Print Catalog extension, JamesLane displays its products with customizable templates, making bulk catalog creation easy.

The user-friendly interface and multi-store support simplify management and improve customer experience with easy-to-access physical catalogs.

This affordable solution lowers marketing costs by allowing in-house catalog creation and printing.

Thanks to these Magento 2 extensions, JamesLane has become a leading furniture store in Australia.