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Case Study Imarkplace

Imarkplace: Pakistani Online Store Sets Up a Multi Vendor Marketplace

Platform Adobe Commerce
Industry Retail
Country Pakistan

Imarkplace, a Pakistan-based eCommerce platform, boasts a versatile range of fashion, home essentials, health, home appliances, and electronics products.

With a commitment to quality and convenience, Imarkplace an eCommerce marketplace, aims to meet the diverse needs of its customers in one destination.

Pakistan eCommerce platform

By offering a wide array of products, Imarkplace strives to redefine the online shopping experience in Pakistan.

With a user-friendly interface and reliable shipping and logistics services it has quickly become a top online store for Pakistani shoppers.

Magento development service helped them enhance their user and seller experience on their online platform.

E-commerce Market In Pakistan

According to Statista, the e-commerce market in Pakistan was valued at $1 billion in 2022, with continued growth in the coming years.

Pakistan eCommerce platform

This growth is due to increased internet penetration, rising consumer confidence in online transactions, and the convenience e-commerce marketplaces offer.

Additionally, local and international e-commerce players have been expanding their presence in Pakistan, further fueling the growth of the online retail sector.

Challenges Faced By Imarkplace

Imarkplace encountered limitations in effectively catering to the diverse needs of its customers and sellers within its online platform.

The absence of a dedicated B2B marketplace functionality restricted Imarkplace’s ability to efficiently serve wholesale buyers.

Additionally, without an affiliate system, Imarkplace struggled to utilize the power of affiliate marketing.

Furthermore, they also wanted to introduce upfront fees for sellers to ensure product quantity and quality on their platform.

To resolve these issues they decided to check the b2b development services and contacted Webkul using the UVdesk ticket support system.

In this case study we’ll come to know about the solutions that Webkul used to resolve Imarkplace challenges.


Magento 2 B2B Marketplace

Magento 2 B2B Marketplace improved Imarkplace by helping business buyers and suppliers connect easily worldwide.

Suppliers got their storefronts, making it easier for buyers to request price quotes and see top products from supplier storefronts.

Magento 2 B2B Marketplace

The platform added features like quick ordering and sending messages with files to make the transaction and checkout experience smoother.

Magento 2 Marketplace Affiliate System

Magento 2 Marketplace Affiliate System helped vendors use affiliate marketing to grow their business by having people refer their products to other websites.

Magento 2 Marketplace Affiliate System

Vendors could control their affiliate network by accepting or rejecting requests, tracking performance, and adjusting commission rates to improve sales.

Magento 2 Seller Membership Marketplace Add-on

Imarkplace used the Magento 2 Seller Membership Marketplace Add-on to better manage sellers and products.

Sellers had to pay upfront fees to add products, encouraging them to maintain quality also PayPal API was used for secure payment transactions.

Magento 2 Seller Membership Marketplace Add-on

The payment integration allowed sellers to see payment information and admins could set membership expiration dates for more transparency.

End Note

In conclusion, the integration of extensions developed by Webkul has significantly transformed Imarkplace’s online platform.

Magento 2 extensions have addressed the challenges of this Pakistan eCommerce Platform, like B2B connections, expanding marketing reach, and implementing seller management.

By leveraging the functionalities offered by these extensions, Imarkplace has enhanced its position as a leading player in the e-commerce landscape of Pakistan.

Disclaimer – Please note all the images and content used in this article belong to their respective copyright owners. If you have any issues or complaints related to this article, please send us an email at [email protected].
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