Give Tøjcenter Strengthens Customer Loyalty with Webkul

Give Tøjcenter is a Danish clothing store offering a wide variety of fashion for both women and men. From everyday basics to stylish outerwear, the shop has options for all sizes including plus sizes and larger footwear.

Shoppers can browse a broad range of clothing, from t-shirts, blouses, and knitwear to jackets, dresses, and sportswear. Accessories like scarves, bags, and jewelry, as well as shoes and boots, are also available to complete any outfit.

Give Tøjcenter carries popular brands like Jack & Jones, Blend, and Lindbergh, with prices 20–80% below retail. With free shipping, fast delivery, and a 365-day return policy, both the webshop and the physical store in Give Tøjcenter offer great fashion at low prices.

In this case study, we will explore how Give Tøjcenter boosted revenue with PrestaShop Membership and PrestaShop Development Services.

Apparel E-Commerce Market In Denmark

Denmark’s apparel market will reach USD 6.08 Billion in 2025. It’s growing at 2.54% annually, driven by digital demand.

Eco-conscious fashion is trending among Danish consumers, as they seek more sustainable and ethical options. Retailers are adapting their strategies to meet these expectations, focusing on sustainable production methods and materials.

Online stores now offer a variety of smart tools and loyalty programs to enhance the shopping experience. These features not only help streamline the purchase process but also foster stronger, long-term relationships between brands and customers, contributing to higher retention rates and repeat business.

Prestashop Membership

PrestaShop Membership lets admin create unlimited membership plans with ease. It also allows to customize each plan with specific price rules, cart rules, catalog discounts, and group discounts.

Admins can offer free memberships, extend active plans, and manually assign or approve requests. They can also send warning and membership expiry emails to customers,

Customers can see all their active plans in their accounts, and even guest users can view available options. Admins can decide how many plans to show on the front end for easy browsing.

Admins can also display membership banners across the site and add a “Become a Member” link to the navigation and footer to make joining simple for customers.

Since Give Tøjcenter deals in fashion and clothing for all, they use this module to offer benefits that make shopping more enjoyable for regular buyers.

For customers, it meant access to exclusive discounts and perks, while for Give Tøjcenter, it led to better sales, stronger customer loyalty, and a more personalized shopping experience that kept customers returning.

Custom Requirements of Client

Give Tøjcenter had some custom requirements for which they contacted us.

• Customers can shift between membership levels based on certain activity and usage patterns.
• Cancellation is possible after a minimum duration, keeping things fair and consistent.
• Membership plans can be purchased via only Stripe payment gateway. Plans cannot be purchased with normal products.
• Shoppers see exclusive member pricing next to regular prices to highlight benefits clearly.
• The checkout page includes a prompt to become a member, encouraging more sign-ups.
• Members have easy access to manage or cancel their subscription from their account.
• Reorder button on the membership orders should only come if the customer does not have any active membership.

Our team understood and implemented the changes.

Conclusion

With the addition of the PrestaShop Membership module, Give Tøjcenter significantly boosted conversions by offering exclusive benefits to their loyal customers. The ability to provide special perks made the shopping experience more enjoyable.

Personalized perks, like discounts and free shipping, helped keep buyers engaged and motivated to return for future purchases. This approach not only increased customer satisfaction but also contributed to a stronger, more loyal customer base.