How Chefman Integrated Two Shopify Stores with Salesforce

Chefman has built a reputation on making kitchen life simpler.

Their lineup of air fryers, kettles, toaster ovens, and cookware has found a place in millions of homes.

And then there’s CHEF iQ — their smart cooking brand that takes things a step further, giving home cooks the tools and guidance to actually enjoy what they’re making.

Two strong brands with two dedicated Shopify stores. And for a while, that setup worked just fine.

Until it didn’t.

Challenge: Two Stores, But No Shared Picture

For Chefman, both stores were performing well until the team needed a complete view of the business in Salesforce.

That is when the gaps started showing.

• Running two separate Shopify storefronts meant that customer orders, account details, and support activity were always split between the two.
• Support cases had no reliable connection to order or account history. They have to manually piece together the information from different sources.
• There was no consistent sync between the two Shopify stores and Salesforce.
• The same customer could appear differently across systems due to manual data handling.

The Goal: One Reliable System, Not Three Separate Ones

Chefman needed both of its Shopify stores to talk to Salesforce in real time. More specifically, they needed:

• Customer data from both Chefman and CHEF iQ is flowing into Salesforce automatically, with no duplicates
• Support cases linked directly to the right customer account and purchase history
• A gift card process that could be managed end-to-end inside Salesforce — from approval to issuance to tracking usage
• Clear routing logic so each store’s data stayed clean and correctly attributed

They didn’t want a workaround. They wanted a setup that would hold up as both brands continued to grow.

Why Chefman Chose Webkul

The Webkul team has done this kind of Shopify Salesforce integration before, built around how a business actually operates.

What stood out was the depth of the solution. Webkul didn’t just map fields and call it done.

The team took time to understand both brands, the support workflows, and the nuances of managing two stores under one Salesforce org.

Solution: Clean and Built Around Their Workflow

Unified Customer Data Across Both Stores

Using eShopSync, both Shopify stores were connected to Salesforce with email-based customer matching.

When a customer places an order, the integration checks if they already exist in Salesforce. If they do, the record is updated. If they don’t, a new one is created.

Smart Store Routing

Since Chefman and CHEF iQ are two separate storefronts, the integration needed to know where data was coming from and where it should go.

A routing logic was set up inside Salesforce using the Case Type field — Chefman data goes to the Chefman store connection, CHEF iQ data goes to its own.

Gift Card Lifecycle — Fully Managed in Salesforce

A new Gift Card object was created inside Salesforce to handle the full cycle.

The workflow includes an approval step, automatic issuance to the right Shopify store once approved, and live status updates as the card moves from active to used.

If something fails at any point, the record is flagged so the team can catch and fix it.

Case Numbers Mapped to Shopify Notes

Every gift card issued carries the originating support case number.

This was mapped to the Shopify Note field, so there’s always a traceable link between a customer’s support history.

The Impact: A Unified Picture of Store Data

After the integration went live, the Chefman team had something they hadn’t had before

• A single, accurate view of customer data across both brands, right inside Salesforce.
• Support agents no longer had to jump between platforms to understand a customer’s history.
• Gift card requests that used to involve manual steps and follow-ups now move through an automated approval and issuance process.
• Both Shopify stores are syncing in real time, and the data in Salesforce is always current.

Conclusion

Chefman came to Webkul with two thriving Shopify stores and a Salesforce org that wasn’t keeping up.

They left with a connected setup that handles customer matching, store routing, gift card management, and support case tracking — all automatically, and all in one place.

If your business is running on multiple Shopify stores and struggling to get a clear picture inside Salesforce, we’ve been down this road before.

Reach out to the Webkul team at [email protected] or raise a ticket — and let’s build the right setup for your business.