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    Case Study Caraota Market

    Caraota Market – Online Supermarket Made to Support Venezuelan Economy with Locally Made Products

    Platform PrestaShop
    Industry Food
    Country Venezuela

    Caraota Market is an online supermarket as Venezuela online grocery store, Venezuelan local people can buy a wide variety of products, of great quality and at a good price, from the comfort of their home or office.

    Additionally, they cover the cities of Maracay, Turmero, Cagua, Santa Rita, Palo Negro, El Limon, Ocumare de la Costa, and La Victoria.

    Luciano Gomez founded the Caraota Market in the year 2018. It is based in Venezuela, South America.

    venezuela online grocery

    Customers find it very convenient as Caraota Market is providing door to door facility with a retail food store.

    happy-client-1- venezuela online grocery
    Clients are very happy to have services from the Caraota Market because it is very convenient.
    delivery-service - venezuela online grocery
    client-3 - venezuela online grocery

    Hence, Caraota Market wants to provide a complete market from the comfort of the customer’s home, pay by card or transfer, and wait for it in a very short time at the door of the house.

    Grocery Market Overview in Venezuela

    In Covid-19 pandemic caused an economic impact as many people suffer from a lack of food and lost their livelihood. Besides that, Venezuela is a country that was suffering even before the pandemic.

    In the year of 2015, Venezuela had a food crisis and inflation was expected to reach 13,000%. An economy falling apart so fast that it will soon be half the size it was five years ago. Read the WSJ article on Venezuela’s economic collapse.

    Although nowadays, many stores are providing online groceries to customers. Here you can have information related to the Venezuela online grocery store such as Online Supermarket, Supermercados, FamilyBox, Coco, and Mercado.

    Additionally, Caraoto Market is one of the online supermarkets through which customers can order food products. As well, customers have a door-to-door facility to have their order with payment facilities and free shipping with a minimum purchase.

    Hence, Caraota Market develops a website and mobile app for consumers’ convenience. As well as they are focusing on future growth for the modern grocery retailers business in Venezuela.

    Supermarket Online Grocery Mobile App

    Mobile grocery delivery apps are growing, and customers are saving time and effort. People are preferring to use mobile apps instead of visiting supermarket stores to buy groceries.

    It helps to maintain real-time communication on the status of your order and delivery time through telephone, email, and direct notification from the mobile app.

    venezuela online grocery

    Additionally, a mobile app can enhance the shopping experience of the users. It provides a variety of products to its customers from different brands at a grocery delivery platform. Venezuela online grocery store provides a variety to purchase as per their need.

    Consequently, Caraota Market launches native mobile applications for iOS and Android users. With features of the quick delivery of the product at customer’s place.

    Working with Official PrestaShop Development Partner

    Caraota Market’s online shopping platform is made with PrestaShop. Webkul is the leading PrestaShop Development company and an official Gold Partner with the Prestashop.

    The client hired Webkul to do custom development work for web and mobile applications.

    Mobikul team built native mobile apps for providing a facility for hyperlocal product delivery.

    A convenient app for their food retail store through which they can manage the delivery of the product and track customers’ location. As well as offer payment options that are convenient.

    Caraota Market Venezuela online grocery store – Mobile App

    Webkul provides complete development service for them with mobile native applications for the caraota market for their online store. So that, they can interact with their customer easily.

    As almost everybody carries a mobile phone, therefore using the PrestaShop Mobile App the customers can shop online, and receive delivery notifications.

    Mobile App-venezuela online grocery
    Mobile app - venezuela online grocery
    Mobile app venezuela online grocery

    Additionally, we have developed a mobile application for android and iOS both.


    Hence, We have provided mobile applications for android and iOS both. Mobile users can use applications for purchasing orders and avail of the services through mobile.

    Social Media Login

    Webkul integrated social media login to the Caraota Market web store. So that, customers can log in to the online store through their existing social media accounts.

    Saving time and enabling faster checkouts, without filling up new customers’ long signup forms.


    After that, customers can log in from their google account directly after clicking on the Google sign-in. In the same way, after clicking on Facebook login.


    Faster Checkout with Google Maps Location

    After clicking on checkout, a customer can pinpoint its delivery location through Google Maps. Our PrestaShop Set Your Delivery location, helps to set the address for a more accurate site.

    Loaction-caraoto-venezuela online grocery

    Display Pop-Up Banner

    We have also added a pop-up banner for the website to draw customers. As well as inform them about any ongoing offer or important update.


    Integrating PrestaShop with QuickBooks

    Caraota Market can manage customer information and order records with QuickBooks accounting software.


    With Webkul’s PrestaShop QuickBooks integration, it helps the client to estimate the online store orders that are stored and synced with QuickBooks.

    Final words

    Caraota is an online grocery where customers can receive their placed orders at their place.

    We provided a mobile app and web development on the PrestaShop platform. So, Caraota Market can provide door-to-door facilities easily to their customer.

    It is present on a platform that allows their customer to log in directly from social media platforms. As well, customers can set their delivery location through Google Maps.

    Hence, customers can have a wide variety of products of good quality at a better price. Customers are finding it convenient to place an order from mobile apps and web online grocery stores.

    Disclaimer – Please note all the images and content used in this article belong to their respective copyright owners. If you have any issues or complaints related to this article, please send us an email at [email protected].
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