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Case Study
AMMO by MIG JIMENEZ
AMMO by MIG JIMENEZ is a Spain-based eCommerce platform operating in the miniature model, model painting and model detailing products industry.
Their product range includes scale modellng products, acrylic paints, model kits, Air brush and tools, publications and accessiories hobbyests and professional modelers.
AMMO has positioned itself as a premium modeling brand by offering products that simplify and improve the model-building process for both beginners and experienced hobbyists.
The business focuses on providing an enhanced shopping experience with well-organized product categories and clear product displays for customers around the world.
In this case study, we will analyze how AMMO uses Prestashop Bundle Products module and Prestashop Development service to enhance the customer experience of their store and boost conversions.
According to ECDB, The Spanish Toys & Hobby eCommerce market generated approximately US$1,270 million in revenue in 2025, reflecting a growth rate of 5–10% compared to the previous year.
The market growth is driven by increasing online shopping and rising interest in DIY, collectible, and model-building hobbies.
Furthermore, the market is expected to continue growing in 2026, with projected growth trends between 5–10%.
Prestashop Bundle Product module enables the admin to create a bundle product by combining multiple products.
Using this module, customers can purchase grouped products together from one page instead of buying each item separately.
On the Bundle section the module allowing customers to choose products, quantities, and combinations based on their preferences.
It also helps merchants offer bundle discounts, improve cross-selling opportunities, and increase the average cart value.
AMMO uses our Prestashop Bundle Products module, to provide enhanced shopping experienc to customer and increse average cart value.
The solutions used by AMMO helped them to create organized product bundles for their products, This improved the customer shopping experience and helped increase the average cart value.
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