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    Case Study Allinland

    Alinland – How to Build Online Persian Grocery Supermarket with Multi-Vendor Hyperlocal System

    Platform Adobe Commerce
    Industry Retail
    Country Iran (Islamic Republic of)

    Alinland is an online supermarket committed to meeting the daily needs of household consumers across Iran. They have been in the business since 1999 and aim to expand in the country.

    You can shop for a wide range of products. Such as food and beverage, cosmetics, home appliances, electrical appliances, digital goods, fashion, and clothing.


    With the best quality and the most economical pricing, customers can get their orders delivered in a click with the fastest possible time.

    Alinland intends to cover Tehran and other cities. In addition, increasing the number of its items in different product groups and their diversity to meet the needs of people with diverse tastes and needs.

    Iranian E-commerce Market Overview

    According to the Stanbic Bank Group Tradeclub, Iran has significant potential for e-commerce development. As a matter of fact, their e-commerce market contribution was just 0.7% of GDP in 2017.

    Iranian e-commerce accounted for revenue of US$ 18 billion in 2017. About 3% of all transactions in Iran were made through online shops.

    About 25% of Iranians are shopping online at least once a month. And16% at least once a week, and 5% are doing so on a daily basis.

    There are currently almost 9,000 active online shops in Iran. That has the trust certificate (eNAMAD) from the Iranian e-commerce development center.

    Most online shoppers live in urban areas and people live in the province of Tehran. Count for almost a third of the total number of transactions.

    Also, due to American sanctions, the Iranian government restricts its people to buy from global ecommerce marketplaces like Amazon and eBay. Further, driving Iranian ecommerce sites favoured among online users.

    Why did Alinland Started Online Supermarket?

    With the rise of technology and the growth of online users. Shopping for daily, weekly and monthly needs online has a noticeable shift in people’s shopping habits and spending behaviour. 

    Today, consumers choose to do their shopping by searching the web and visiting online stores. That is to save time and money and also it becomes easier to choose to review and browse a variety of products.


    Alinland says that in this internet era of shopping, every people is looking for safe a shopping platform. To provide a good and reliable user experience in addition to meeting their demands.

    Online Persian Grocery Powered by Webkul Marketplace

    Mr. Nima Riahi reached Webkul, as he had multiple queries related to their eCommerce development. The client is using the Adode Commerce platform to manage their Alinland platform.

    Adobe Commerce is a popular shopping cart software, as it offers a flexible and scalable end-to-end environment to manage, personalize, and optimize the commerce experience.

    Alinland wanted to provide a platform where they can invite third-party sellers to signup and sell their daily needs and household products all over Tehran and nearby.

    online persian grocery

    This online Persian grocery platform uses Magento 2 Multi-Vendor Marketplace. Enabling any vendors and traditional retailers to list their products, and accept online orders to further increase their business.

    Online Grocery Marketplace Development 

    As per the client’s requirement, he was looking feature where customers can enter their location and then browse products sold by nearby sellers in that location.

    As well as the sellers can easily add up their location and can even set a service area up to which they can deliver the items to the customer.

    online persian grocery

    In an online grocery system, the daily needs items should arrive in the quickest time possible. People don’t expect the shipment to arrive in days or a week. Keeping this in mind, the hyperlocal system works in a way that connects the nearby buyers and sellers.

    Product Details – Attributes

    There are many different assortments of items available on the Alinland platform. From supermarket goods to electronics, pet shops, sports travel, and equipment.

    Sometimes products may have too many characteristics, specifications, or attributes that may not apply to all categories.


    During product upload and those attributes are displayed on the seller’s product page. Now, to allow the sellers to manage correct attributes for their listings, Alinland uses Magento 2 Custom Marketplace Add-On.

    Expanding Online Grocery to the Middle East

    Alinland’s goal has been to cover Tehran and the nearby cities of Iran. Although it has been operating its business since 1999.

    But with Webkul Marketplace’s implementation, Alinland can now expand quickly into more cities and provide an online supermarket platform that connects local sellers and buyers.

    Further, the growth of these new online supermarket platforms, will pave the path to expansion and also help the country’s e-commerce market share in the GDP.

    Disclaimer – Please note all the images and content used in this article belong to their respective copyright owners. If you have any issues or complaints related to this article, please send us an email at [email protected]
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