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Shopify PIM Integration

Updated 12 May 2022

What are the benefits of PIM in eCommerce?

Product Information Management helps you in collecting, then managing your product data from different sources to one place.

Moreover, PIM Collects the data from any source then enriches and controls the quality of your product information then spread it to multiple channels.


PIM’s can also add in reporting about the quality of product data (at different levels), workflows to assist other users to enrich various aspects.

Also, the ability to automate enhancement in places then localise different fields, etc.

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Apart, from this PIM, helps in the improvement of data, Improved customer experience, Profitability gains, Integration across systems, Cleaner data migration when re-platforming, etc.

What Information does a PIM system Manage?

PIM is the best tool that efficiently manages all types of product information and also content management needs.


There are lots of product information that the PIM system manages then keeps updated in eCommerce.

  • Technical data.
  • Digital Assets: Photos, Videos, also Animation
  • Product Attributes: Product title, SKU, description.
  • Marketing Data: SEO, Keywords, Meta description
  • Translation, User Reviews, Product Variants

Why PIM is a key tool in eCommerce?

PIM solution becomes a vital choice for modern B2B & B2C eCommerce websites due to its significant advantages.

If you’re also running an eCommerce website in Shopify you are selling through various channels. Meanwhile struggling with a large number of SKU, it’s time to adopt a PIM solution that could bring to your business to the next level.

Drafting out some benefits of Product information Management:

  • Centralizing of the product information
  • Enrich your product with additional information
  • Manage a large range of SKU in ease
  • Therefore it plays a vital role in marketing then sales efforts, helping to increase revenue.
  • Reduce manual uploading of the data
  • Improve the quality of the product
  • Faster product catalog production
  • Reduce the risk of product returns
  • Track all of the product catalog

Let’s look at the types of product information management solution for Shopify:

Which PIM is right for Shopify?

Plenty of PIM solutions are available which can be a great fit for Shopify then easily integrate with the Shopify store but Akeneo and Pimcore is the most widely used PIM solution adopted many nuber of entrepreneurs.

Discussing about their benefits and features in detail to help you choose a suitable PIM system.


Akeneo is a French company founded in 2013 in Nantes by a Franco-American team based in Nantes, Boston, and Dusseldorf written in PHP.


Source: Akeneo

Also, it provides the process of collecting, enriching, then spreading your product data to different E-commerce channels, CMS, and Web Print.

Some benefits of Akeneo PIM are:


Akeneo has a very intuitive, and user-friendly interface, can easily accessible with anyone, even a non-technical person can easily operate this software.

#Centeralized Product Information

Akeneo provides a single place to store product information which can be used across different platforms, mobile applications, point of sales, and any other system.

#Increase Sales Conversion Rates

Reduce the returns then manage product efficiency which can boost your sales conversion rates as well as customer loyalty.

#Streamline localization

If you are selling across multi-location, both manual translation, and localization are crucial. So, in order to get sales, your product information should translate correctly then localized properly.

Moreover, with the Akeneo PIM, you can make localization and translation processes easier. Akeneo provides the translation capabilities with streamlined workflows.


How to integrate Akeneo with Shopware?

If you are looking for a PIM integration with Shopify, Akeneo is the best tool to manage thousands of products easily.

Without a doubt Akeneo is equipped with REST API, it can be easily integrated with Shopify along with easy data import and distribution.

Webkul also provides seamless integration between Shopify and Akeneo PIM software.

How Webkul Akeneo Shopify Connector works?

Now, you can connect Akeneo PIM with your Shopify store with the help of Webkul Akeneo Shopify Connector.

Therefore, this module allows Shopify merchants to seamlessly feed high quality and rich product information to their eCommerce platforms.


Once you import all the catalog data in Akeneo after that you can push that data into the Shopify store.

Moreover, this works with simple, configurable, and virtual types of products.

After that, the store owner can import information about the categories, attributes, configurable variations, attribute family, and much more.

Features of Webkul Akeneo Shopify Connector:

  • Export Akeneo categories as ‘Collections’ in Shopify
  • Export product data including variations
  • Specify variation’s price, SKU, quantity, barcode, weight
  • Send multiple product images to Shopify
  • Update exported products on Shopify by running the export job again.
  • Map Akeneo attributes with Shopify product details.
  • Set fixed values for exported products in Akeneo settings.
  • Export quantity, barcode, weight, product type, vendor, tags with product data.
  • Send SEO information – page title, meta description, URL
  • Added import mapping with matched SKU then creates a new mapping to prevent duplicate products.
  • Akeneo Connector for Shopify is compatible with latest Akeneo version 4.0.x
  • Specify “Charge taxes on this product” is required or not.
  • Export metric unit with tags.
  • Supported the new API version(2019-07).
  • Filter products to export based on – category, families, completeness, time condition, status
  • The export specific product(s) using the identifier (SKU)
  • Connect multiple Shopify stores with Akeneo by providing separate credentials
  • Link variant image of the product to its variation
  • Compatible with the Shopify Plus platform also.
  • Quick export functionality included for exporting a selection of products.
  • Shopify Meta Fields mapping is supported.
  • Import products, variations, categories, attributes from Shopify to Akeneo.
  • Using Shopify standard attribute code, you can map additional attributes for imported products.
  • The source code is 100% open for customization.
  • Quick export currency mapping
  • Multiple attribute mapping by concatenating the attributes


Pimcore is one of the leading open-source PIM systems building enterprise eCommerce, POS, PIM, DAM, and MDM (Master Data Management) system.


However, PimCore highly preferred by the large business having complex, a huge amount of data and looking for a customized PIM solution.

Some significant advantages of Pimcore are:

#Flexible Solution

Pimcore is built on top of Symfony and with open-source its source code publically accessible which allows high flexibility for individual adaptations.

#Consolidate Data

Pimcore is highly capable to manage any product data after that delivering this data across any channel then device with the agile delivery process.

#Ready-made Solution

Pimcore is an open-source enterprise-ready framework. All the utilities like DAM, MDM such tools are already available as free in the Pimcore.


How Webkul PimCore Shopify Connector works?

Webkul provides seamless integration between PimCore and Shopify eCommerce.

In addition, with this connector, but you can also manage digital assets (DAM), product information (PIM), then other catalog data from Pimcore instance.


In addition you can export the products on multiple Shopify stores.  After that all the store and store views will be shown in the connector.

Then, you can set the mapping of the store then store views for exporting the products. After that, you can export simple, configurable and virtual products from Pimcore to Shopify with this module.

Features of Webkul PimCore Shopify Connector

  • Connect multiple Shopify store from Pimcore
  • Create a different setting for each store
  • Map the Pimcore object to Shopify Custom Fields
  • Map the categories information from Pimcore to Shopify
  • Export the categories as the collection in Shopify
  • Send multiple product images to Shopify
  • Export product data including variations
  • Send different prices for products
  • The source code is 100% open for customization


Moreover, If you have any query feel free to ask your e-commerce evangelist is ready to help you.

Also you can raise your concern at [email protected] or refer the link

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